AWS Partner Network (APN) Blog

Tag: Twilio

Act Now or Lag Behind: Why SaaS Leaders Can’t Afford to Overlook PLG on AWS

The AWS SaaS Factory team has supported many AWS Partners in implementing Partner-Led Growth (PLG) tactics as part of their efforts to reduce customer acquisition cost, widen their funnel, and expand globally. If you’re thinking your SaaS business is not growing fast enough, PLG may be the key to unlock your product’s potential. Everyone from boards, investors, founders, C-suite executives, and even individual team members can benefit from understanding this game-changing strategy.

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Servicing Customers on Social Messenger Channels via Amazon Connect Chat

Amazon Connect is an easy-to-use cloud contact center platform that helps enterprises provide superior customer service at a lower cost. TCS has built an adapter that can pick up the customer queries from social messenger channels and bring them into the web chat channel of Amazon Connect. This post describes the high-level architecture of the TCS solution, potential benefits, and ways to extend the solution to leverage other AWS services.