Category: Best Practices

If you are an independent software vendor (ISV), channel partner, managed services provider (MSP), you can establish local entities in over 40 countries as AWS Marketplace seller accounts to sell products or services through AWS Marketplace. This enhancement helps customers discover, evaluate, procure, and deploy solutions in their preferred language, eliminating procurement friction caused by language barriers.

When customers migrate workloads from on-premises infrastructure to Amazon Web Services (AWS), AWS firewall Manager policies strengthen security through centralized control. This creates possibilities to integrate cloud firewall policies seamlessly with existing security infrastructure for comprehensive visibility

A 2025 IDC study, commissioned by AWS, found that AWS Marketplace sellers who implement the COSS framework achieve 31% faster AWS Marketplace sales growth compared to other sellers. We will discuss and expand on best practices for COSS pillar 4: Partner commitment to AWS Marketplace revenue.

The sales alignment pillar includes three key elements to accelerating growth in AWS Marketplace: securing executive sponsorship, defining clear AWS Marketplace objectives, and aligning your sales team to maximize co-sell opportunities, all designed to help you grow your business.

AWS Marketplace Seller Prime provides funding assistance, go-to-market (GTM) frameworks, templates, and best practices for executing PLG. This post is for AWS Marketplace Sellers and provides an overview of executing SaaS PLG through AWS Marketplace.

This post shows you how to deploy and configure the zendesk-aws-support-connector to streamline your customer support operations, reduce manual overhead, and improve response times for your customers.

The financial services industry is leveraging AI to transform how financial institutions serve their customers. Learn more about agentic AI in financial services and how AWS Marketplace is your trusted source to discover, buy, and deploy AI agent solutions from Partners.

Financial services organizations looking to modernize their operations through cloud and AI solutions face unique challenges. Let’s explore some strategies for successful digital transformation using solutions available in AWS Marketplace, with insights from industry leaders on implementation best practices.

Enablement represents one of six pillars in the characteristics of successful sellers (COSS) framework. By incorporating AWS Marketplace into your existing onboarding and evergreen enablement plan, you can optimize processes and improve results.

Learn how we have enhanced and integrated the build-market-sell-grow journey across AWS Marketplace and AWS Partner Central experience to expand customer reach and accelerate engagement.