AWS Marketplace
Category: Best Practices
Bringing AWS firewall policies into focus with AlgoSec Horizon and ACE
When customers migrate workloads from on-premises infrastructure to Amazon Web Services (AWS), AWS firewall Manager policies strengthen security through centralized control. This creates possibilities to integrate cloud firewall policies seamlessly with existing security infrastructure for comprehensive visibility
Goal-oriented growth: Driving AWS Marketplace success with COSS
A 2025 IDC study, commissioned by AWS, found that AWS Marketplace sellers who implement the COSS framework achieve 31% faster AWS Marketplace sales growth compared to other sellers. We will discuss and expand on best practices for COSS pillar 4: Partner commitment to AWS Marketplace revenue.
How to drive sales alignment to grow in AWS Marketplace
The sales alignment pillar includes three key elements to accelerating growth in AWS Marketplace: securing executive sponsorship, defining clear AWS Marketplace objectives, and aligning your sales team to maximize co-sell opportunities, all designed to help you grow your business.
A guide to executing a SaaS product-led growth strategy in AWS Marketplace
AWS Marketplace Seller Prime provides funding assistance, go-to-market (GTM) frameworks, templates, and best practices for executing PLG. This post is for AWS Marketplace Sellers and provides an overview of executing SaaS PLG through AWS Marketplace.
Streamline customer support operations by integrating Zendesk with AWS Support API
This post shows you how to deploy and configure the zendesk-aws-support-connector to streamline your customer support operations, reduce manual overhead, and improve response times for your customers.
Agentic AI in Financial Services: The future of autonomous finance solutions
The financial services industry is leveraging AI to transform how financial institutions serve their customers. Learn more about agentic AI in financial services and how AWS Marketplace is your trusted source to discover, buy, and deploy AI agent solutions from Partners.
Modernizing financial services: Cloud and AI opportunities
Financial services organizations looking to modernize their operations through cloud and AI solutions face unique challenges. Let’s explore some strategies for successful digital transformation using solutions available in AWS Marketplace, with insights from industry leaders on implementation best practices.
AWS Marketplace seller success: Building an enablement strategy
Enablement represents one of six pillars in the characteristics of successful sellers (COSS) framework. By incorporating AWS Marketplace into your existing onboarding and evergreen enablement plan, you can optimize processes and improve results.
Improving Your Visibility to AWS Sales: A Practical Guide for AWS Partners
Learn how we have enhanced and integrated the build-market-sell-grow journey across AWS Marketplace and AWS Partner Central experience to expand customer reach and accelerate engagement.
Implementing SaaS contract pricing models in AWS Marketplace
AWS Marketplace offers three pricing models for SaaS products: contract, subscription, and contract with pay-as-you-go. This post focuses on the contract pricing model, covering three common configurations and helping you determine which approach works best for your product.