Author: Ismail Makhlouf

Customer 360 (C360) provides a complete and unified view of a customer’s interactions and behavior across all touchpoints and channels. This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes. For example, you can use C360 to segment and create marketing campaigns that are […]

Managing data within an organization is complex. Handling data from outside the organization adds even more complexity. As the organization receives data from multiple external vendors, it often arrives in different formats, typically Excel or CSV files, with each vendor using their own unique data layout and structure. In this blog post, we’ll explore a […]