AWS for Industries

NRF Retail Converge Conference 2021: What to Expect

Both online and in stores, 2020 has permanently changed consumer behaviors and the retail landscape. To be successful, retailers must focus on innovation and differentiation by optimizing technology investments and developing a culture of experimentation that enables agility now and in the future.

At NRF Retail Converge 2021, we will introduce you to innovators who are using the cloud to transform customer experiences and capitalizing on data insights to grow their businesses. With insightful conversations and deep-dive discussions, you’ll get a behind-the-scenes look at how several leading retailers are overcoming the challenges of a rapidly evolving marketplace with technologies that prioritize customer experiences as a point of differentiation and innovation. We’ll also introduce you to some of our technology partners who are delivering next-generation retail solutions.

In addition to the sessions, AWS retail executives and technologists will be available for virtual meetings throughout the event. Complete the request form to get connected with a subject matter expert and learn more about what AWS Retail is doing to help customers accelerate their digital transformation journeys.

Here is a summary of the virtual AWS sessions at this year’s conference. Don’t forget to check out our event landing page to explore all the AWS activities at NRF Retail Converge 2021. We look forward to seeing you there!



Title: Delivering data-driven decision making at 1-800 Contacts

Speakers: Chris Sanders (1-800 Contacts), Rob Saker (Databricks), Tom Litchford (AWS)

Session Time: Monday, June 21 | 12:30 – 1:00pm EST


1-800 Contacts has been providing consumers with the easiest way to buy contacts since 1995. In this session, you’ll hear how the 1-800 Contacts team is partnering with Databricks and AWS to eliminate data silos and enable real-time analytics. Join us for a conversation to hear lessons learned as 1-800 Contacts built an analytics platform that’s transforming its business operations.



Title: How Carter’s is enhancing customer experiences though data insights and IT transformation

Speakers: Keyur Patel (Carter’s), Matt Kott (Carter’s), Joanne Joliet (AWS)

Session Time: Tuesday, June 22 | 11:45am – 12:15pm EST


Want to learn how Carter’s, the leading brand of children’s clothing, is building better customer insights and business agility with cloud solutions? Join us for a fireside discussion with members of Carter’s leadership team as they discuss the company’s data and IT strategy. The session will examine how Carter’s is building an integrated data platform and modernizing applications with cloud technologies. You’ll come away with best practices and lessons learned to improve retail operations with technology.

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Title: Enhancing traveler experiences with checkout-free technology at Hudson

Speakers: Jordi Martin (Hudson Group), Cameron Janes (Amazon), Ed Jimenez (AWS)

Session Time: Tuesday, June 22 | 12:30 – 1:00pm EST


Hudson, one of the largest and most recognizable travel retailers in North America, serves travelers in more than 1,000 stores in airports, commuter hubs, landmarks, and tourist locations. In this session, you’ll hear how Hudson is using Amazon’s Just Walk Out technology to deliver the next generation of shopping convenience. Join us for an inside look at how the Hudson team is scaling grab-and-go, contactless experiences that exceed customer expectations.

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Title: How is leveraging machine learning to deliver personalized customer experiences

Speakers: Ben Hodson (, Tom Summerfield (Peak), Steve Gurney (AWS)

Session Time: Wednesday, June 23 | 12:30 – 1:00pm EST is building a world-class, customer-centric brand by delivering personalized experiences at every touch point. Learn how uses insights to inspire and engage contemporary consumers and how Peak’s cloud-based customer segmentation solution helps the company offer hyper-personalized recommendations to mitigate changing consumer demands.

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Title: Co-op UK’s innovative digital commerce strategy: Enabling 1000+ stores to provide 2-hour home delivery service

Speakers: Chris Conway (Co-op UK), Jani Jääskeläinen (Naveo Commerce), Scott Langdoc (AWS)

Session Time: Thursday, June 24 | 12:30 – 1:00pm EST


Co-op, one of the UK’s largest food retailers, is on a mission to deliver value and enhance the shopping experience for millions of members. Learn about Co-op’s strategy for driving powerful customer experiences and improving operational agility with a connected commerce platform.

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Title: How Mercado Libre is leveraging the cloud to transform commerce and payments

Speakers: Sebastian Barrios (Mercado Libre), Ed Jimenez (AWS)

Session Time: Friday, June 25 | 12:30 – 1:00pm EST


Mercado Libre, the largest ecommerce and payments ecosystem in Latin America and one of the region’s largest companies, is on a mission to democratize commerce and payments. Find out how they are using the cloud to deliver compelling solutions that address the distinctive cultural and geographic challenges of operating in Latin America. You’ll come away with insights into how technology can improve the way consumers buy and sell.