AWS for Industries
Tag: Databricks
How Databricks on AWS helps optimize real-time bidding using machine learning
Real-time Bidding (RTB) has transformed online advertising by automating ad transactions through auctions, enhancing efficiency and precision. However, RTB faces challenges like transparency issues and ad fraud risks. Using Databricks on Amazon Web Services (AWS) addresses these challenges with the Databricks Real-time Bidding Accelerator, which leverages machine learning and predictive analytics to optimize RTB strategies, […]
Fast track data-driven insights for advertising and marketing with Databricks accelerators on AWS
Optimizing spending in the advertising and marketing industry—whether that means delivering more personalized campaigns to customers or attracting higher-quality users—is always an iterative process. Data scientists and data engineers are constantly maneuvering through advertising, marketing, and sales data to measure effectiveness and uncover insights that improve the way their companies connect with consumers. To help […]
NRF Retail Converge Conference 2021: What to Expect
Both online and in stores, 2020 has permanently changed consumer behaviors and the retail landscape. To be successful, retailers must focus on innovation and differentiation by optimizing technology investments and developing a culture of experimentation that enables agility now and in the future. At NRF Retail Converge 2021, we will introduce you to innovators who […]