Tag: Customer Data Platform

Since 1954, Danone Indonesia, a subsidiary of Danone (one of the largest food and beverage producers in the world) has been committed to sustainable and equitable nutrition. Their mission is simple: to provide health through food to as many people as possible. Danone Indonesia produces several varieties of mineral water such as AQUA, Mizone, and […]

This article originally appeared on ConsumerGoods.com and RISnews.com 2023 is poised to start with a bang. The consumer is resilient. Travel is booming. Supply chains are improving. Shipping costs are moderating. The pandemic is easing. China is opening. E-commerce marketplaces are accelerating. New online and in-store experiences are once again in focus. CES is fully […]

AWS and Tealium, an AWS Travel and Hospitality Competency Partner, recently co-hosted an event in the heart of Miami, Florida to bring together hospitality and technology industry leaders from across the region. Leaders from major cruise lines, hotel and resort groups, and automotive and high-tech organizations came together at one of the Brickell area’s most […]

Customers are coming back to travel brands in droves, eager to venture to new places and sample new experiences. But customers have changed a lot over the past 2 years. They’ve acquired new needs and buying habits and experimented with new products, services, and brands. That poses a challenge for travel and hospitality companies who […]

A Customer Data Platform (CDP) for CPG manufacturers?! Yes. Let’s start by defining a Customer Data Platform (CDP): A CDP is a technology platform that creates a persistent, unified customer view (e.g., a single view of customer activity). Data is pulled from multiple sources, cleaned, and combined to create a single customer profile. For example, […]

With so many options to browse and discover products, consumers don’t shop linearly. Instead, they use many different, disparate channels along their shopping journey to discover and research products—from social media and websites, to email campaigns and targeted ads, as well as actually shopping in a brick-and-mortar store. Unfortunately, this disjointed approach obscures the shopper’s […]

The global retail industry is experiencing unprecedented disruption, but leading retailers are demonstrating resilience, tenacity, and a capacity for innovation. We’ve embarked on a series of conversations with executives from AWS Retail Competency Partners to showcase their leadership and innovation in these challenging times. In the latest installment of our AWS Retail Competency Partner Conversations […]