Tag: eCommerce

As retailers around the world continue to demonstrate resilience, tenacity, and a capacity for innovation, we continue to explore the technology that powers their success. We’ve embarked on a series of conversations with executives from Amazon Web Services (AWS) retail expert partner organizations, to showcase their leadership and innovation during these times. In the latest […]

Loyalty /ˈloi(-ə)l-tē/, noun: the quality of being loyal; a strong feeling of support or allegiance. Loyalty programs have been around for hundreds of years. The concept dates back to ancient Egypt, where workers were given beer-and-bread “tokens”—similar to loyalty points—in exchange for their labor. Similarly, merchants in the 1800s gave customers copper tokens to encourage […]

Retailers struggle to keep up with evolving customer expectations because their rigid commerce platforms can’t be easily changed. However, many retailers have found there’s an alternative approach that gives them the agility to innovate and keep up with customer demands. The MACH Alliance was formed to advocate for composable, open, and future-proof architecture that’s microservices-based, […]

The grocery industry is not what it used to be. Reshaped by economics, technology, and a new generation of shoppers with different expectations and behaviors, food retailers have been challenged to deliver on their brand promises while creating competitive differentiation. The lingering effects of COVID, rising inflation, and a continuing tight labor market have all […]

The past three years have been some of the most tumultuous in the history of retail, and there’s no end in sight. The onset of COVID-19 completely reshaped the rules of commerce, ushering in a new era of ecommerce that emphasizes profitability over growth at all costs. Yet, a recent survey by Publicis Sapient revealed […]

Ecommerce sites are supposed to be prompt, precise and above all, user-friendly. Yet, their search performance history reveals an unsatisfactory reality for shoppers and retailers. According to Baymard Institute, “61% of all ecommerce sites show search results that are misaligned to users’ searches,” forcing shoppers to either enter a new search or abandon their old […]

How leading retailers are transforming the industry with advanced cloud-based technologies and services The rise of digital commerce Although digital commerce has been around for almost 3 decades, its growth has recently accelerated, boosted by access to new cloud technologies, better mobile apps, and a raft of new fulfillment options. Consumers are spending more time […]

Year after year, the ecommerce market continues to expand, driving further transformation of the retail industry. Retailers are striving to draw more shoppers to their ecommerce websites, which account for a growing share of their revenue, especially during peak events like Black Friday and Cyber Monday. According to Statista, in the third quarter of 2022, […]

Customers care about how their purchases affect the planet. They want to make buying decisions that they can feel good about. Retailers are offering new customer experiences using technology that informs a customer’s purchase and helps them be more impactful in their shopping. In a digital world, everything is at your fingertips. But behind every […]

While industries are recovering from the disruptions created by the COVID-19 pandemic, consumer packaged goods (CPGs) continue to deal with major challenges like inflation, changing consumer preferences, and fluctuations in the oil and energy markets. A recently published McKinsey study shows that, during the COVID-19 pandemic, 75 percent of US consumers switched brands or stores […]