Tag: retail

Retailers and CPG brands are feeling the pressure from regulatory bodies and consumers alike for more sustainable practices. A survey found that 47% of US Gen Z consumers stopped purchasing their favorite brand after discovering it was not eco-friendly. Over a third of Forbes 2000 companies across retail, manufacturing, as well as food, beverage, and […]

Introduction Sustainability is a topic of increasing interest and concern after the recent publication from the Intergovernmental Panel on Climate Change (IPCC). On April 4, 2022, the IPCC published the third part (WG III) of the Sixth Assessment Report (AR6), entitled Climate Change 2022: Mitigation of Climate Change. This report explains that current plans to […]

Future-proofing digital commerce strategies and reaching customers worldwide across multiple media channels are key priorities for continued growth in retail. Enterprise digital commerce solutions offered by an AWS Retail Competency Partner VTEX are streamlining the process for brands and retailers, helping them to deliver and manage complete experiences for a range of transactional models. One […]

Sustainability is gaining importance worldwide, and more and more food and beverage industry leaders are incorporating planet- and climate-friendly initiatives into their long-term strategy. According to this 2022 Market Research.com report, enterprises large and small are seeking to reduce their environmental impact in four key ways: through sourcing and packaging choices, by producing more plant-forward […]

Hydration is paramount to our health, but sustainable hydration is paramount to our environment. The EPA estimates over 69% of plastic container and packaging waste in the United States is landfilled, leaving the recycling rate of polyethylene terephthalate (PET) soft drink and water bottles staggeringly low. To combat this environmental challenge, many beverage businesses are […]

Achieving tasty, healthy, and sustainable hydration can’t be done without a technical overhaul—especially when solving the touchless challenge. Britvic, a UK-based soft drinks company, is the largest supplier of branded still soft drinks and the second largest supplier of branded carbonated soft drinks in the UK, as well as an industry leader in Brazil, Ireland, […]

The big picture Remember the bad old days when website images had to be low res so that they wouldn’t take forever to load? Or they pixelated endlessly? While those days are thankfully behind us, today’s challenges include shrinking attention spans that demand visual stimulus, and soaring user expectations. To meet these challenges, ecommerce websites […]

Scalable live commerce solution supports Natura and other major Brazilian companies  Established at the height of the COVID-19 pandemic, live interactive streaming platform StreamShop now helps some of the largest companies in Brazil to connect with consumers through high-quality, low-latency live commerce streams. The company’s customizable offering helps brands to easily integrate shoppable live video […]

The relevance race is real. It has everyone, from mid-size startups to large corporations, competing for a first-place prize in innovation. But for Mars Wrigley, the journey is often worth a lot more than the destination. This year, we invited Deepak Jose, global senior director of One Demand Data & Analytics at Mars Wrigley, to […]

Today’s shoppers have seemingly endless retail options online—to the point where many have ditched the in-store experience altogether. Competition is fierce. Once a customer finds their way to a website, it’s never been more important to keep them there. One of the quickest ways to lose them is a website that’s weighed down by poor-quality […]