Tag: retail

For the past 110 years, an in-person retail experience has reigned as the queen of sales strategy at L’Oréal. Customers shopping for any of the company’s sub-brands—including Lancôme, La Roche-Posay, and Kérastase—most likely went to their closest beauty counter, salon, or pharmacy and made their purchase. Those looking for luxury hair-care products from Kérastase expected […]

What would shopping look like if you could walk into a store, grab what you want, and just go? Consumers want convenient experiences. According to the 2021 Shopper Vision Study from Zebra Technologies, 60 percent of respondents state that long wait times to check out are a major concern while shopping in a store. The […]

Retail leaders worldwide, like Best Buy, Petco, Neiman Marcus, Sainsbury’s, Instacart, and Zalando, are accelerating innovation and digital transformation by leveraging cloud retail solutions, software, and tools to harness insights from data at scale. From unparalleled personalized recommendations to AI-driven supply chain planning and inventory optimization, AWS helps brands drive faster market differentiation and growth. […]

High-end customers want a personalized experience when they shop. Why? Because of all the benefits digital technology delivered when the COVID-19 pandemic began. Staying safe was paramount but buying from the comforts of home, finding a wider array of options than in stores, and experiencing fast shipping contributed to online shopping mania. With customers stuck […]

Trends don’t just point us in generalized directions; they shape industries, change landscapes and most importantly, they inform businesses. To be brief, trends matter. Working in digital commerce, this is something an AWS Retail Competency Partner VTEX understands firsthand. At this year’s Industry Innovators virtual event, we welcomed VTEX’s Analyst in Residence Jordan Jewell to share […]

You already have basic footfall data that shows the number of people in your store at any given hour, and you know your sales data per hour, so you can produce a rough “conversion” rate for your customers. But what if you could get more granular data about your customers’ behavior? What if you could […]

The challenge and value of online discovery The power of cloud elasticity helps online retailers expose large volumes of digital content catalogs for shoppers to browse and purchase products. However, it’s a challenge for many retailers to manage their vast online catalogs. And at the same time, with so much content, customers can become overwhelmed […]

With their demands constantly changing, shoppers want the best and they want it now. For companies to keep up, digital product development must be a pressing response. That’s where Cencosud comes in. As a part of our “Engaging Shoppers & Consumers” track at this year’s Industry Innovators virtual event, we had the pleasure of welcoming […]

As a part of our “Engaging Shoppers & Consumers” track at this year’s Industry Innovators virtual event, we had the pleasure of welcoming Hallmark’s Chief Technology Officer Chai Pallapothula to discuss how the company is engaging shoppers and consumers with the help of digital transformation. In this post, we cover highlights from Pallapothula’s “How Hallmark […]

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Although most of the world appears to be past the uncertainty and turbulence of the pandemic, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges. These include supply chain disruptions and labor shortages. Simultaneously, consumer buying patterns and […]