AWS for M&E Blog

Tag: Over the Top

Contextualized viewer engagement and monetization for live OTT events

Popular live stream events often command higher viewer attention due to the thrill, uncertainty, freshness, and unknowns of the content. On the other hand, in the over-the-top (OTT) world the last mile network latency and media player buffer often push a viewer at least few seconds behind real time. This elevated viewer attention and last-mile […]