AWS for M&E Blog

Why the NHRA moved its post-production to the cloud – NHRA, Sony Ci & BeBop webinar hosted by MESA

In today’s market, sports brands need to increase the value of their assets, keep their fans engaged with compelling content, and remain technically agile to keep up with current trends. The National Hot Rod Association (NHRA), the largest motorsports sanctioning body, has passionate fans who are ready and waiting for more engagement beyond the race event coverage, but only a small production team to produce more content.

Learn how the National Hot Rod Association uses Sony’s Ci cloud platform and BeBop’s virtual editing workstations, both built on AWS, to turn their small team into a remote powerhouse – pumping out gigabytes of content to eager fans.

Join this webinar, hosted by Media & Entertainment Services Alliance (MESA), to learn:

  • How and why NHRA moved to a cloud-based production workflow
  • How a centralized cloud content lake speeds up NHRA’s production and improves the quality of their deliverables
  • The benefits/challenges of teams embracing a cloud production workflow

David Benson, CTO, Co-Founder, Bebop Technology
Rob Hedrick, Director of Post Production and Supervising Producer, National Hot Rod Association
Mike Rokosa, Technology Executive, National Hot Rod Association
David Rosen, Vice President, Cloud Applications and Services, Sony Imaging Products & Solutions – Americas
Moderator: Guy Finley, President, MESA

Learn more and register here: