AWS Media Blog

Tag: live sports

Why the NHRA Moved its Post-Production to the Cloud – NHRA, Sony Ci & BeBop Webinar hosted by MESA

In today’s market, sports brands need to increase the value of their assets, keep their fans engaged with compelling content, and remain technically agile to keep up with current trends. The National Hot Rod Association (NHRA), the largest motorsports sanctioning body, has passionate fans who are ready and waiting for more engagement beyond the race […]

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FOX Uses AWS to Score with Digital Audiences for Super Bowl LIV

The come-from-behind victory by the Kansas City Chiefs over the San Francisco 49ers in early February attracted an audience of 102 million viewers in the United States – including the largest ever streaming audience with 3.4 million viewers across a range of connected devices. This represented an increase of approximately 23 percent in online and […]

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Fisheye lens shot of the Arsenal Football Stadium

Arsenal Football Club Transforms Live Video Backhaul with AWS

Since its founding in 1886, UK-based Arsenal Football Club has garnered an estimated fanbase of more than 100 million worldwide, and today, social media and digital video play a crucial role in engaging those followers. Video coverage of ‘friendlies’ matches, in particular, has become popular with their fans across the world. To complement its primary […]

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Graphic that reads "AWS Powers Real-time Stats for Guinness Six Nations" over an illustrated rugby ball.

In the News: AWS Powers Real-time Statistics for Guinness Six Nations

The Guinness Six Nations Championship is among the oldest surviving rugby traditions and is one of the best-attended sporting events in the world. To offer rugby fans deeper insight into match action than ever before, Six Nations and AWS introduced five new, real-time statistics for the 2020 Championship tournament kicking off on February 1. The […]

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Fuji Television realizes ultra-low latency video delivery of the 2019 FIVB Volleyball World Cup

Originally published on the AWS Japan Blog. Ultra-low latency distribution will bring a major change to internet video delivery for multiscreen devices and an improved user experience for user-generated content,” says Mr. Ito, Deputy General Manager, Technology Development Department, Fuji Television Engineering Bureau. “For the 2019 FIVB Volleyball World Cup (FIVB2019), we set up an […]

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Bundesliga and Amazon Web Services to develop next generation football viewing experience

In the News: Bundesliga Revolutionizes the Football Viewing Experience with AWS

Germany’s Bundesliga has selected AWS as its official technology provider to offer more in-depth insight into live Bundesliga games and create new personalized fan experiences. Bundesliga will use artificial intelligence (AI), machine learning (ML), analytics, compute, database, and storage services from AWS to deliver real-time statistics to predict plays and match outcomes, and recommend personalized experiences […]

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Predict plays in real time with the AutoZone Liberty Bowl Pick ‘Em Live App powered by Your Call tech on AWS

Powered by Your Call technology, the AutoZone Liberty Bowl Pick ‘Em Live App enables fans to predict live plays and win prizes during the AutoZone Liberty Bowl game on December 31. The app is available now via the App Store and Google Play. Your Call, Inc., puts fans in control of live games, transforming spectator sports into interactive, social, […]

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[Updated 1/13] Watch Now: M&E Sessions from AWS re:Invent 2019

With AWS re:Invent 2019 complete, videos and presentation materials from the Media & Entertainment sessions are now being published. Check out our re:Invent playlist for the latest Media Solutions Track sessions ready for viewing, including: MDS201 Latest Media & Entertainment industry news from AWS MDS202 Optimizing live video feeds to the cloud and the consumer […]

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Kayo Sports Scales Live Sports Service with AWS Media Solutions

It’s hard to overstate the global popularity of live sports programming, and the Australian market, with its thriving slate of homegrown and international leagues, is a shining example. With its recently launched multi-sport streaming service, Kayo Sports offers Australia’s sports fans a massive selection of more than 50 live sports powered by FOX SPORTS Australia, ESPN,and beIN […]

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The New World of Watching Machine Learning-Enhanced Streaming Sports

Gone are the days when watching sports on television meant turning on the one and only broadcaster which owned the rights to televise an event. Several sports-specific OTT offerings have launched in the last year with broadcasters realizing that sports are the last bastion of streaming video for which viewers are willing to pay a […]

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