AWS Media Blog

Tag: live sports

Snapshot of Kevin Bohem, racing driver, in the #90 CrowdStrike Racing Mercedes-AMG GT3 at Spa Francorchamps.

SRO Motorsports goes virtual with AWS Media Services

With most professional sports currently on pause, leagues and fans alike know that there is no substitute for the physical interaction between participants. However, there is a notable exception: professional motorsport. Esport racers use game controls that closely simulate the controls in an actual car. In fact, professional race car drivers have been playing simulated […]

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Now on Video: Presentations from the AWS Media Symposium – Miami

On February 13, hundreds of media professionals came together for a day of learning at the AWS Media Symposium in Miami. Recordings and slides from selected sessions are now available for viewing as part of this interactive e-book. Whether you missed the event, or want to revisit key insights from AWS customers and partners, click […]

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Why the NHRA Moved its Post-Production to the Cloud – NHRA, Sony Ci & BeBop Webinar hosted by MESA

In today’s market, sports brands need to increase the value of their assets, keep their fans engaged with compelling content, and remain technically agile to keep up with current trends. The National Hot Rod Association (NHRA), the largest motorsports sanctioning body, has passionate fans who are ready and waiting for more engagement beyond the race […]

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FOX Uses AWS to Score with Digital Audiences for Super Bowl LIV

The come-from-behind victory by the Kansas City Chiefs over the San Francisco 49ers in early February attracted an audience of 102 million viewers in the United States – including the largest ever streaming audience with 3.4 million viewers across a range of connected devices. This represented an increase of approximately 23 percent in online and […]

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Fisheye lens shot of the Arsenal Football Stadium

Arsenal Football Club Transforms Live Video Backhaul with AWS

Since its founding in 1886, UK-based Arsenal Football Club has garnered an estimated fanbase of more than 100 million worldwide, and today, social media and digital video play a crucial role in engaging those followers. Video coverage of ‘friendlies’ matches, in particular, has become popular with their fans across the world. To complement its primary […]

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Graphic that reads "AWS Powers Real-time Stats for Guinness Six Nations" over an illustrated rugby ball.

In the News: AWS Powers Real-time Statistics for Guinness Six Nations

The Guinness Six Nations Championship is among the oldest surviving rugby traditions and is one of the best-attended sporting events in the world. To offer rugby fans deeper insight into match action than ever before, Six Nations and AWS introduced five new, real-time statistics for the 2020 Championship tournament kicking off on February 1. The […]

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Fuji Television realizes ultra-low latency video delivery of the 2019 FIVB Volleyball World Cup

Originally published on the AWS Japan Blog. Ultra-low latency distribution will bring a major change to internet video delivery for multiscreen devices and an improved user experience for user-generated content,” says Mr. Ito, Deputy General Manager, Technology Development Department, Fuji Television Engineering Bureau. “For the 2019 FIVB Volleyball World Cup (FIVB2019), we set up an […]

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Bundesliga and Amazon Web Services to develop next generation football viewing experience

In the News: Bundesliga Revolutionizes the Football Viewing Experience with AWS

Germany’s Bundesliga has selected AWS as its official technology provider to offer more in-depth insight into live Bundesliga games and create new personalized fan experiences. Bundesliga will use artificial intelligence (AI), machine learning (ML), analytics, compute, database, and storage services from AWS to deliver real-time statistics to predict plays and match outcomes, and recommend personalized experiences […]

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Predict plays in real time with the AutoZone Liberty Bowl Pick ‘Em Live App powered by Your Call tech on AWS

Powered by Your Call technology, the AutoZone Liberty Bowl Pick ‘Em Live App enables fans to predict live plays and win prizes during the AutoZone Liberty Bowl game on December 31. The app is available now via the App Store and Google Play. Your Call, Inc., puts fans in control of live games, transforming spectator sports into interactive, social, […]

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[Updated 1/13] Watch Now: M&E Sessions from AWS re:Invent 2019

With AWS re:Invent 2019 complete, videos and presentation materials from the Media & Entertainment sessions are now being published. Check out our re:Invent playlist for the latest Media Solutions Track sessions ready for viewing, including: MDS201 Latest Media & Entertainment industry news from AWS MDS202 Optimizing live video feeds to the cloud and the consumer […]

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