AWS Messaging Blog
Updated requirements for US toll-free phone numbers
Many Amazon Pinpoint customers use toll-free phone numbers to send messages to their customers in the United States. A toll-free number is a 10-digit number that begins with one of the following three-digit codes: 800, 888, 877, 866, 855, 844, or 833. You can use toll-free numbers to send both SMS and voice messages to […]
Registering SMS Sender IDs in Singapore
A few weeks ago, we published a blog post about the process of registering alphanumeric Sender IDs. Today, we’re announcing support for registering Sender IDs in Singapore. About Sender ID registration in Singapore Singapore’s Infocomm Media Development Authority (IMDA) has created a Sender ID registry to protect consumers from fraudulent and malicious SMS messages. This […]
Registering Sender IDs for Sending SMS Messages
With Amazon Pinpoint, you can use Sender IDs to send text messages to recipients in various countries around the world. A Sender ID is a short, alphanumeric identifier (such as “AMAZON”) that appears on a recipient’s device when they receive a message from you. A Sender ID is one type of origination identity—that is, an […]
Obtaining a short code for sending text messages to US recipients – Part 2
In my last post, I gave an overview of the benefits of short codes. I also covered several important pieces of information that you should have in place before you apply for a short code. In this post, I’ll look at the application process itself. I’ll share tips and information that will help you complete […]
Obtaining a short code for sending text messages to US recipients – Part 1
Many of the customers that I work with use short codes for their SMS use cases. This is especially true in the United States, where short codes are a common way to send messages to recipients. Short codes offer high throughput and high deliverability rates. They’re also easier for your customers to remember and identify, […]
Introducing the Amazon Pinpoint SMS sandbox
Amazon Pinpoint now includes a new feature called the SMS sandbox. If you’ve sent email through Amazon Pinpoint (or if you’ve used Amazon SES), the sandbox might be a familiar concept. This new feature helps protect your Amazon Pinpoint account against unauthorized use, accidental sends, and unexpected charges. In this post, I’ll describe the SMS […]
Send SMS messages at scale using 10DLC and Amazon Pinpoint
This week, we’re adding support for 10DLC phone numbers to Amazon Pinpoint. You can use 10DLC phone numbers to send SMS text messages at scale quickly and affordably. What is 10DLC? The abbreviation 10DLC stands for Ten-Digit Long Code. 10DLC phone numbers are intended specifically for sending Application-to-Person (A2P) messages—that is, messages that are sent […]
Creating a Seamless Handoff Between Amazon Pinpoint and Amazon Connect
Note: This post was written by Ilya Pupko, Senior Consultant for the AWS Digital User Engagement team. Time to read 5 minutes Learning level Intermediate (200) Services used Amazon Pinpoint, Amazon SNS, AWS Lambda, Amazon Lex, Amazon Connect Your customers deserve to have helpful communications with your brand, regardless of the channel that you use […]
Predictive Segmentation Using Amazon Pinpoint and Amazon SageMaker Solution
Note: This post was written by Ryan Lowe, an AWS Solution Architect and the author of the Predictive Segmentation Using Amazon Pinpoint and Amazon SageMaker Solution. Businesses increasingly find themselves spending more time competing for a decreasing share of customers’ attention. A natural result of this competition is an increase in the cost of acquiring […]
Building Your First Journey in Amazon Pinpoint
Note: This post was written by Zach Barbitta, the Product Lead for Pinpoint Journeys, and Josh Kahn, an AWS Solution Architect. We recently added a new feature called journeys to Amazon Pinpoint. With journeys, you can create fully automated, multi-step customer engagements through an easy to use, drag-and-drop interface. In this post, we’ll provide a […]



