AWS Messaging Blog
Author: Pavlos Ioannou Katidis
Pavlos Ioannou Katidis is a Senior Specialist Solutions Architect at AWS, specializing in Amazon Simple Email Service (SES) and AWS End User Messaging. With deep expertise in designing scalable and resilient solutions, Pavlos focuses on designing and building mass communication systems and omnichannel frameworks. He has authored widely adopted AWS workshops, blogs, and technical solutions, and developed internal tools leveraging Generative AI to streamline processes and boost productivity. Pavlos has represented AWS at re:Invent, speaking on topics such as resilient notification systems, one-time password setups, and high-volume messaging best practices. In his spare time, he enjoys playing tennis, walking, and working on personal coding projects.
Enhancing Message Reach: An Omnichannel Approach Using WhatsApp, SMS, and Email with AWS
SMS, WhatsApp, and email are essential channels for communication, each offering distinct advantages. SMS is known for its high deliverability and broad accessibility, making it a reliable choice for reaching users even without internet access. However, SMS can be costly, and delivery failures may lead to opportunity costs, such as potential lost sales if users […]
How Amazon SES Mail Manager Elevates Email Security and Efficiency
In today’s digital landscape, efficient and secure email management is essential for businesses facing the complexities of cyber threats and regulatory compliance. Companies are seeking ways to safeguard against unauthorized access and apply audit rules, while maintaining operational efficiency. Amazon SES Mail Manager is designed to meet these challenges, offering a suite of features that […]
Using one-click unsubscribe with Amazon SES
Gmail and Yahoo have announced new requirements for bulk senders that take effect in February 2024. The requirements aim to reduce delivery of malicious or unwanted email to the users of these mailbox providers. We recommend that Amazon SES senders who operate outside of the SES sandbox assume these bulk sender requirements apply to them. […]
Deploy Amazon QuickSight dashboard for Amazon Pinpoint engagement events.
Abstract Business intelligence (BI) dashboards provide a graphical representation of metrics and key performance indicators (KPIs) to monitor the health of your business. By leveraging BI dashboards to analyze the performance of your customer communications, you gain valuable insights into how they are engaging with your messages and can make data-driven decisions to improve your […]
Increase your email engagement using AMP.
This blog introduces the use of Accelerated Mobile Pages (AMP) with Amazon Simple Email Service (SES). It provides you a guide on how to configure AMP, a ready AMP email template and a working code example that uses Amazon SES API to send the AMP email. AMP emails support components that recipients can interact without […]
Send WhatsApp messages via AWS End User Messaging
Note: The solution described below is outdated. WhatsApp is now available natively through AWS End User Messaging. Visit here to get started. In this blog you will deploy a solution that integrates Amazon Pinpoint with WhatsApp for outbound and inbound messages. Amazon Pinpoint is a multichannel customer engagement platform allowing you to engage with your […]
Push notification engagement metrics tracking
In this blog you will learn how to track and attribute Amazon Pinpoint push notification events for Campaigns and Journeys via API. Amazon Pinpoint is a multichannel customer engagement platform allowing you to engage with your customers across 6 different channels. Amazon Pinpoint’s push notification channel, can send messages to your mobile app users via […]
Shift management using Amazon Pinpoint’s 2-way-SMS
Businesses with physical presence such as retail, restaurants and airlines need reliable solutions for shift management when demand fluctuates, employees call in sick, or other unforeseen circumstances arise. Their linear dependence on staff forces them to create overtime shifts as a way to cope with demand. The overtime shift communication between the business and employees […]
Target your customers with ML based on their interest in a product or product attribute.
Customer segmentation allows marketers to better tailor their efforts to specific subgroups of their audience. Businesses who employ customer segmentation can create and communicate targeted marketing messages that resonate with specific customer groups. Segmentation increases the likelihood that customers will engage with the brand, and reduces the potential for communications fatigue—that is, the disengagement of […]
Incident notification mechanism using Amazon Pinpoint two-way SMS
Unexpected situations that require immediate attention can occur in any industry. Part of resolving these incidents is the notifications’ delivery. For example, utility companies that have installed gas sensors need to notify immediately the available engineer if a leak occurs. The goal of an incident management process is to restore a normal service operation as […]