AWS Messaging & Targeting Blog

Category: Messaging

re:Invent 2024: Your guide to AWS’s biggest event with Amazon SES and AWS End User Messaging

On December 2, 2024, Amazon Web Services (AWS) re:Invent conference returns to Las Vegas for our 13th year. There will be an abundance of activities for exploring, learning, networking and fun. We will definitely have groundbreaking announcements made during the different keynotes throughout the event that you won’t want to miss. Discover new ideas and […]

OTP architecture

Build a Secure One-Time Password Architecture with AWS

In today’s digital landscape, where cyberattacks continue to grow more sophisticated, the need for robust security measures has never been more paramount. One-Time Passwords (OTPs) have long been a crucial component of multi-factor authentication. They provide an additional layer of security to protect user accounts from unauthorized access. The landscape of OTP delivery is evolving […]

Enhancing Message Reach: An Omnichannel Approach Using WhatsApp, SMS, and Email with AWS

SMS, WhatsApp, and email are essential channels for communication, each offering distinct advantages. SMS is known for its high deliverability and broad accessibility, making it a reliable choice for reaching users even without internet access. However, SMS can be costly, and delivery failures may lead to opportunity costs, such as potential lost sales if users […]

Build a Two-Way Email-to-SMS Service with Amazon SES and Amazon End User Messaging

Build a Two-Way Email-to-SMS Service with Amazon SES and Amazon End User Messaging

Introduction Businesses and organizations today struggle to effectively communicate with their customers, employees, or other stakeholders across the diverse range of digital channels they now use. One common problem arises when the requirement to exchange information quickly and reliably extends beyond traditional email. This issue challenges organizations where recipients lack immediate access to email. This […]

10DLC Registration Best Practices to Send SMS with AWS End User Messaging

Updated 10/31/2024 to include additional Brand Registration steps for “Public Profit” companies What is 10DLC? Ten-Digit Long Code, or more commonly shortened as 10DLC, is intended specifically for sending Application-to-Person (A2P) SMS in the United States only. If you don’t send text messages to recipients in the US, then 10DLC doesn’t apply to you. 10DLC […]

How Amazon SES Mail Manager customers can prevent EchoSpoofing

Customers not using Amazon SES Mail Manager, or those leveraging the authenticated SMTP functionality, are not at risk of EchoSpoofing. In such cases, no further action is required. However, customers currently using or evaluating the unauthenticated SMTP relay feature of Amazon SES Mail Manager are strongly advised to review and implement the guidance provided in […]

AWS End User Messaging

Automate AWS End User Messaging US toll-free Number Registrations

Introduction: AWS End User Messaging enables customers to send SMS messages to recipients located across the globe. If you are planning on rolling out SMS across multiple countries, we recommend reviewing this blog. When you send SMS or MMS messages using AWS End User Messaging SMS, you must use a specific origination identity that supports […]

Leverage IAM Roles for email sending via SES from EC2 and eliminate a common credential risk

Notice to Readers: This blog post was revised on 10/23/2024 to bring the policies and examples more in line with the principle of least privilege access. The changes aim to minimize the scope of permissions granted and reduce the risk of over-privileged access. Please note that the example solution provided in this post is meant […]

Streamline SMS and Emailing Marketing Compliance with Amazon Comprehend

In today’s digital landscape, businesses heavily rely on SMS and email campaigns to engage with customers and deliver timely, relevant messages. The shift towards digital marketing has increased customer engagement, accelerated delivery, and expanded personalization options. Email and SMS marketing is essential to digital strategies according to 44% of Chief Marketing Officers and they allocate […]

Email Journaling with SES Mail Manager

Introduction to Journaling Email journaling is the practice of preserving comprehensive records of all email communications within an organization. This approach stems from the need to maintain rigid, compliance-driven retention policies focused on auditing an entire organization’s email activities. Because journaled email messages are often required to satisfy on-demand audit and investigation requests, they must […]