Category: AWS End User Messaging

In today’s world, WhatsApp has become a widely used communication app, with over 2.7 billion users globally. As a business owner, you likely have customers who use WhatsApp regularly. This presents an opportunity to use WhatsApp as an additional channel to increase your reach and engage with your customers more effectively. WhatsApp messaging need not […]

UPDATED: August 29, 2025 to account for launch of International Toll-Free numbers AWS End User Messaging has a global SMS reach, of 240 countries and regions around the world, enabling companies of all sizes to send SMS globally. Unlike the process of sending a personal message from your phone to someone in another country, sending […]

On December 2, 2024, Amazon Web Services (AWS) re:Invent conference returns to Las Vegas for our 13th year. There will be an abundance of activities for exploring, learning, networking and fun. We will definitely have groundbreaking announcements made during the different keynotes throughout the event that you won’t want to miss. Discover new ideas and […]

In today’s digital landscape, where cyberattacks continue to grow more sophisticated, the need for robust security measures has never been more paramount. One-Time Passwords (OTPs) have long been a crucial component of multi-factor authentication. They provide an additional layer of security to protect user accounts from unauthorized access. The landscape of OTP delivery is evolving […]

SMS, WhatsApp, and email are essential channels for communication, each offering distinct advantages. SMS is known for its high deliverability and broad accessibility, making it a reliable choice for reaching users even without internet access. However, SMS can be costly, and delivery failures may lead to opportunity costs, such as potential lost sales if users […]

Introduction Businesses and organizations today struggle to effectively communicate with their customers, employees, or other stakeholders across the diverse range of digital channels they now use. One common problem arises when the requirement to exchange information quickly and reliably extends beyond traditional email. This issue challenges organizations where recipients lack immediate access to email. This […]

Updated 08/04/2025 to include updates to abandoned cart use cases What is 10DLC? Ten-Digit Long Code, or more commonly shortened as 10DLC, is intended specifically for sending Application-to-Person (A2P) SMS in the United States only. If you don’t send text messages to recipients in the US, then 10DLC doesn’t apply to you. 10DLC was designed […]

UPDATE: April 2025 AWS End User Messaging enhanced SMS protect with new AIT filtering capabilities. Documentation  Blog Post As a developer, marketing professional, or someone in the communications space, you’re likely familiar with the importance of SMS messaging in engaging customers and driving valuable interactions. However, you may have also encountered the growing challenge of […]

Note: AWS End User Messaging is the service that provides SMS/MMS for all AWS services including Amazon Pinpoint. Learn more about MMS with AWS End User Messaging here. In our digital age, communication has evolved far beyond simple SMS, short for Simple Message Service. The rise of multimedia messaging has transformed the way we share […]

AWS End User Messaging offers marketers and developers the ability to send SMS to over 240 countries and/or regions around the world; giving users the global reach, scalability, cost effective pricing, and high deliverability that is required to build a successful SMS program. SMS is a flexible communication channel that facilitates different business requirements, including […]