Category: Best Practices

This is a 2024 update of the 2015 blog post “Amazon SES Best Practices: Top 5 Best Practices for List Management“. While the fundamental principles of effective email list management remain relevant, the landscape has evolved significantly over the past nine years. This updated post aims to provide Amazon Simple Email Services (SES) customers with […]

Amazon Pinpoint customers who use campaigns, journeys, or the SendMesages API to send more than 5,000 marketing email messages per day are considered “bulk senders”. If your organization meets this criteria, you are now subject to new requirements that were recently established by Google, Yahoo and other large ISPs/ESPs. These providers have mandated these requirements […]

In a move to safeguard user inboxes, Gmail and Yahoo Mail announced a new set of requirements for senders effective from February 2024. Let’s delve into the specifics and what Amazon Simple Email Service (Amazon SES) customers need to do to comply with these requirements. What are the new email sender requirements? The new requirements include long-standing best practices […]

Amazon SES: Email remains a powerful tool for businesses, whether for marketing campaigns, transactional notifications, or other communications. Amazon Simple Email Service (Amazon SES) is a cloud email service provider that can integrate into any application for bulk email sending. Amazon SES is an email service that supports a variety of deployments like transactional emails, […]

Amazon Pinpoint has a global SMS reach, of 240 countries and regions around the world, enabling companies of all sizes to send SMS globally. Unlike the process of sending a personal message from your phone to someone in another country, sending Application to Person (A2P) messages, also known as bulk SMS, involves many more regulations […]

How to investigate what happened to the email that was sent via SES but was never received in recipient inbox Amazon Simple Email Service (SES) is an email platform that provides an easy, cost-effective way for you to send and receive email using your own email addresses and domains. You can use SES for two […]

Introduction While there are many variations of spam traps, they all share one thing in common: they are all addresses that should not be receiving mail. According to Spamhaus, an industry leader in anti-spam efforts that many ISPs and email service providers refer to and ingest spam trap listing data from, “A spam trap is […]

Introduction Customers frequently ask what is the best way to send messages to multiple recipients using Amazon Simple Email Service (SES) with the best deliverability and without exceeding the maximum recipient’s per message limit. In this blog, we will show you how to determine the best approach for sending a message to multiple recipients based […]

NOTE: This blog was originally published in June 2023 and has been updated on June 6, 2024 to include a link to the announcement of the recently launched feature called Mail Manager, as well as a link to the Amazon SES blog post published on May 22, 2024: “Mail Manager – Amazon SES introduces new email routing […]

Why is it important to monitor bounces and complaints when using Amazon Simple Email Service? Amazon Simple Email Service (Amazon SES) is a scalable cloud email service provider that is cost-effective and flexible. Amazon SES allows businesses and individuals to send bulk emails to their customers and subscribers. However, as with any email service, there […]