AWS Messaging & Targeting Blog

Because Amazon Pinpoint is a member of the AWS family, you can integrate it seamlessly with other AWS services. In the past, this blog has looked at the process of integrating Amazon Pinpoint with Amazon Comprehend and Amazon Redshift. Earlier this week, Michael Woodward, a Solution Architect here at AWS, published a blog post about integrating […]

It’s a busy time here on the Digital User Engagement Team at AWS! Last week, we made Amazon Pinpoint available in the Asia Pacific (Mumbai) and Asia Pacific (Sydney) AWS Regions. This is great news for new Pinpoint customers in these areas of the globe who were previously concerned with issues related to latency and […]

Connect with the AWS Customer Engagement team at events around the world to learn how our technology can to help you better engage with your customers. Get demos on recent feature releases, discover how you can use Amazon Pinpoint for your specific use case, and attend informative sessions to hear how companies around the world […]

The AWS Digital User Engagement team hit the ground running this year. From speaking in front of crowds of digital marketers and developers, to developing new tutorials to help make it easier to get started building solutions to common use cases, here’s the latest on what we’ve been up to and our latest updates to […]

Learn to implement two-way SMS messaging for a simple approach that results in higher levels of customer engagement SMS, or text messaging, is the simplest way to reach your users outside of normal customer-facing web or mobile applications. Compared to other communication channels, such as email and push notifications, text messaging results in higher engagement. […]

At AWS re:Invent 2018, Billy Liu and Jimmy Tam from Disney Streaming Services took the stage to talk about how they use Amazon Pinpoint to meet some of their unique digital user engagement needs. Disney Streaming Services supports several mobile apps, including MLB At Bat, Ballpark and Beat The Streak from Major League Baseball, along with […]

With roughly 50,000 attendees expected to descend upon Las Vegas next week for the seventh AWS re:Invent, our re:Invent 2018 agenda has unsurprisingly grown along with the crowd size. This year, we have added a full day of additional content, expanded our campus, added expo hours, and included over 1,000+ breakout sessions, hackathons, bootcamps, workshops, […]

Today, we added a new campaign management feature to Amazon Pinpoint: event-based campaigns. You can now use Amazon Pinpoint to set up campaigns that send messages (such as text messages, push notifications, and emails) to your customers when they take specific actions. For example, you can set up a campaign to send a message when […]

Today, Amazon Pinpoint added a new voice channel. This new channel enables you to deliver voice messages to your customers over the phone. When you use the voice channel, you provide a text script, and, optionally, instructions for converting that text to speech. Amazon Pinpoint converts your script into lifelike speech and then calls your […]

Today, we’re enhancing Amazon Pinpoint’s analytics capabilities by giving you the ability to filter event data based on certain attributes and metrics. We’re also adding new analytics features help you visualize event data over time. These new features help you quickly understand how your customers are using your app, and make it easy to keep […]