AWS Messaging & Targeting Blog
Tag: machine learning
Building Generative AI into Marketing Strategies: A Primer
*This blog is part of a series of blog posts. Check out: For a practical deep dive into how to build a generative AI marketing portal using AWS Services and microservice architecture: Building a generative AI marketing portal on AWS Introduction Artificial Intelligence has undoubtedly shaped many industries and is poised to be one of […]
Predictive User Engagement using Amazon Pinpoint and Amazon Personalize
(Edited November 25, 2019)—We’ve updated this post to include a link to the official Predictive User Engagement solution page. Note: This post was written by John Burry, a Solution Architect on the AWS Customer Engagement team. Predictive User Engagement (PUE) refers to the integration of machine learning (ML) and customer engagement services. By implementing a […]
The intersection of Customer Engagement and Data Science
On the Messaging and Targeting team, we’re constantly inspired by the new and novel ways that customers use our services. For example, last year we took an in-depth look at a customer who built a fully featured email marketing platform based on Amazon SES and other AWS Services. This week, our friends on the AWS […]