AWS Messaging & Targeting Blog

Tag: machine learning

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Predictive User Engagement using Amazon Pinpoint and Amazon Personalize

(Edited November 25, 2019)—We’ve updated this post to include a link to the official Predictive User Engagement solution page. Note: This post was written by John Burry, a Solution Architect on the AWS Customer Engagement team. Predictive User Engagement (PUE) refers to the integration of machine learning (ML) and customer engagement services. By implementing a […]

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The intersection of Customer Engagement and Data Science

On the Messaging and Targeting team, we’re constantly inspired by the new and novel ways that customers use our services. For example, last year we took an in-depth look at a customer who built a fully featured email marketing platform based on Amazon SES and other AWS Services. This week, our friends on the AWS […]

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