Tag: personalization

Introduction In the preceding entries of this series, we examined the transformative impact of Generative AI on marketing strategies in “Building Generative AI into Marketing Strategies: A Primer” and delved into the intricacies of Prompt Engineering to enhance the creation of marketing content with services such as Amazon Bedrock in “From Prompt Engineering to Auto […]

In this blog you will learn how to track and attribute Amazon Pinpoint push notification events for Campaigns and Journeys via API. Amazon Pinpoint is a multichannel customer engagement platform allowing you to engage with your customers across 6 different channels. Amazon Pinpoint’s push notification channel, can send messages to your mobile app users via […]

(Edited November 25, 2019)—We’ve updated this post to include a link to the official Predictive User Engagement solution page. Note: This post was written by John Burry, a Solution Architect on the AWS Customer Engagement team. Predictive User Engagement (PUE) refers to the integration of machine learning (ML) and customer engagement services. By implementing a […]

(Edited April 27, 2018)—Added a recommendation to set up publishing of Rendering Failure events. (Edited October 11, 2017)—Corrected the structure of the template JSON file and the maximum template file size. The Amazon SES team is excited to announce our latest update, which includes two related features that help you send personalized emails to large […]