Tag: Marketing Tech

Given the ubiquity of marketing through social media and the public-private virtual spaces in which it traffics, consumers expect streamlined accountability from businesses. FMG Suite, a marketing technology company based in San Diego, has positioned itself to meet those expectations for the financial sector. CEO Scott White elaborates.

Yaron Morgenstern, CEO of Glassbox, talks about how the UK-based software startup enables large enterprise companies to understand their customers’ digital pain points and provide innovative solutions.

Founded in 2011, Mobilewalla offers a customer insights platform that enables enterprises to leverage a wealth of data to better understand and target their customers.

Alcohol, in addition to being one of the largest revenue drivers in retail, is also one of the most highly regulated industries in the country, with restrictions that vary from state to state. These varying restrictions make alcohol difficult to sell via apps, resulting in missed sales opportunities for retailers. That’s where BYBE comes in.

Nowadays, hardly a week goes by without fresh news of the struggles of media companies to adapt to the daunting economic landscape of the digital age. To face this challenge, iVideoSmart (IVS), a 3 year old startup based in Singapore, proposes an advertising business model based on the selling power of video.

Co-founders Shane O’Sullivan and Oran Mulvey break down how Glimpse uses computer vision to analyze the demographics of those who approach physical ad spaces. They also discuss the makeup of their customer base, the importance of privacy in ad tech, and how AWS has helped the startup grow. 

Jamie Sutherland, CTO of Scottish e-commerce startup Mallzee, explains how the platform acts as both Tindr-style product aggregator and a predictive analytics tool for retail businesses. He also shares why machine learning is critical to Mallzee’s success.

With more options than ever to choose from, advertisers need to be diligent in researching and understanding the right time and the way to reach their customers. That’s where Knorex comes in.

Companies like Google and Facebook use mountains of proprietary data to offer customized experiences to their users, a strategy that’s somewhat limited to new-age tech companies. Crayon Data, a Singapore-based big data and AI start-up is working to change that.

Front, a French email client startup, is taking a team-first approach to email management. Front CTO & Co-founder Laurent Perrin talks about the platform limitations that inspired him to build Front, how the team uses AWS to scale, and their most recent releases.