Tag: Marketing Tech

Adikteev Co-founder & CRO, Emilien Eychenne, shares how his Paris-based startup utilizes in-app data for more effective retargeting, who his customers are, and what he values about the French startup scene.

It’s an understatement to say that the influencer marketing space is highly complex. New influencers, new types of content, and new ways to post and promote said content seem to pop up daily. Studio71, the LA-based digital network I joined seven years ago, has always been a great partner for brands to help them navigate the influencer marketing space.

Founded in 2012, San Francisco-based AppsFlyer aims to offer data-driven marketers what they need to be successful.

When we started GenY Labs a couple of years ago, infrastructure was one of the biggest challenges for us. It wasn’t easy to find machine learning-tuned hardware.

Anand Jain, co-founder at CleverTap, explains how his company processes—in real time—55 billion data events per month and sends out over 10 billion messages per month.

Whether it’s via phones, cars, speakers, or even watches, brands have an ever-increasing number of places to reach consumers. The catch, however, is that consumers are getting savvier—and more demanding—about how brands are engaging with them. “Customers have high expectations… that brands are going to deliver relevant, personalized, and important messages to them that add a lot of value,” says Braze co-founder and chief technology officer Jon Hyman. For the most part, consumers don’t understand—nor care—whether they are getting a discount or new product notice from a brand’s email or app team. “All they care about is: is it delivering a great product experience, is it valuable to me, is it adding value, and is it relevant to me,” he says.

Listen as Jereowen Bouwman tells AWS about the original idea for Get Social, how he successfully pivoted from being a consumer-facing company to a B2B product, and why machine learning is not for every startup.

  Guest post by Philip West, Founder, Vidora Artificial Intelligence (A.I.) has dominated the tech headlines throughout 2016, and it shows no signs of letting up as we kick off 2017. While the tech giants push A.I. in their own specific ways, many other businesses are looking for solutions to stay up to speed and […]

Branch’s Node.js application servers were at 80% CPU, and our PostgresSQL RDS looked like it didn’t have much more room to grow. Meanwhile, traffic was doubling every couple of weeks. They had to figure out a pathway to scale quickly. Here’s what they did.

Taplytics is a mobile optimization platform, providing a deeply integrated set of A/B testing, push notification, and analytics tools that enable an entire team to work together to deliver great experiences to their customers. Their CEO and co-founder, Aaron Glazer, tells us more.