AWS Startups Blog

Knorex Helps Advertisers Find the Right Person at the Right Time

The rapid spread of technology over the past couple of decades has been a boon to advertisers. Gone are the days of relying only on traditional mediums like television or billboards. The internet, and rise of the mobile web, made available countless new touch points for companies to reach their customers.

This expansion has not led to exclusively positive results for the industry, however. With more options than ever to choose from, advertisers need to be diligent in researching and understanding the right time and the way to reach their customers.

That’s where Knorex comes in.

Founded in 2010, the company offers an online bidding platform that enables companies to buy advertising on many different channels, including web, mobile, TV, and email. Leveraging mountains of data and machine learning, Knorex’s XPO platform can also offer guidance to its customers on what to buy and when. That’s not all, though. Wrapped up in this experience are also tools to build ad creative and manage campaigns at scale.

Justin Choo, Founder and CEO

The root of the company can be traced back to founder Justin Choo’s previous startup, where he co-built a similar real-time stock trading system. Now, he and the team of ~130 at Knorex are applying a similar model to the advertising industry in an effort to help companies serve relevant ads to their target markets.

Currently, the team sees the platform being largely utilized by enterprises in industries including travel and hospitality, both of which, Justin points out, rely heavily on online sales and performance marketing.

To fuel this rapidly developing platform, Knorex turned to AWS. As Justin puts it, “We decided to be cloud-based early on, and AWS was the clear choice. The company continually introduces new features or services, and we’re sure to have our team evaluate each.”

And how does the company decide which service to implement? It’s actually simple.

Per Justin, “We’re always evaluating to see if a service saves us time or money on something that is non-core to our advertising business. It’s a constant calculus we’re conducting.”

As for what’s next for the Singapore-based company, Justin has his eyes set on continuing the global expansion the team has been experiencing over recent years. Knorex opened up its first US office in mid 2018, and is showing no signs of slowing down.

Mikey Tom

Mikey Tom

Mikey works on the AWS Startup Marketing team to help highlight awesome founders leveraging the AWS ecosystem in interesting ways. Prior to his time at AWS, Mikey led the venture capital news coverage at PitchBook, researching and writing about industry trends and events.