AWS Startups Blog
Tag: Marketing Tech
How dely Uses Amazon SageMaker to Provide Personalized Recipe Recommendations
Since dely is able to create its own recipe content, the startup can control both human wave-attack based and rule-based annotation, as well as how to apply feedback from user activities. In particular, Amazon SageMaker allows dely to train and deploy models quickly without the cost of additional resources. Here’s how.
Danggeun Market’s Online Platform Brings Local Communities Together
Founded in 2015, Danggeun Market has built an online platform for communities. From job postings to classifieds, the company is looking to rebuild the sense of local trust that seems to be dwindling in the age of the internet.
IGAWorks Empowers Digital Marketing through Data and Technology
Founded in 2006, Seoul-based startup IGAWorks focuses on building proprietary technology within the mobile big data field.
Messaging Comes and Goes. Here’s Why Email is Forever.
San Francisco-based startup Nylas is unlocking one of the longest-lived and deepest stores of data – email.
Logograb uses ML to Help Marketers Quantify ROI at Scale
Nowadays, it seems like media and online advertisers have been in an ongoing battle between measuring their effort’s ROI and being dealt incorrect information from platform providers (Facebook, et al). Luckily there are startups working to help, like LogoGrab, a visual AI company that looks to help marketers quantify the impact of their brand at scale.
Caching the Uncacheable: How Speed Kit Accelerates E-Commerce Websites
German software startup Baqend has developed Speed Kit as an SaaS solution for accelerating e-commerce websites. Here’s how they did it.
WebEngage: Personalizing Customer Engagement with AWS
As customers are distributed across different channels of acquisition, including social media, display advertising, or paid search, marketers need to deploy a strategy that spans across web, mobile, in-app, SMS, email, Facebook. The strategy also needs to follow the customer’s multi-platform journey to purchase. Founded in 2011, WebEngage enables marketers to do just this.
From Voice Messaging to Data Aggregation: How Measurable AI Keeps Its Founders Moving Forward
Measurable AI is building a platform to provide its clients with hyper-current information about sales trends and product retention rates—information that’s in high demand by stakeholders but can otherwise take companies months to compile and release. Founder Heatherm Huang tells us more.
ChatCampaign Moves Loyalty Programs to Messaging Apps
Claudia Sin, Founder, CEO, and CTO of ChatCampaign, shares how by moving loyalty program messaging from email to applications like What’sApp and Facebook Messenger, the Hong Kong-based startup helps programs provide a more engaging, authentic experience. She also shares why this technology is necessary, what she’s learned as a founder of multiple startups, and what’s next for ChatCampaign.
Movable Ink Helps Marketers Leverage Data and Overcome Content Bottlenecks
Dee Anna McPherson, Senior Vice President of Marketing at Movable Ink, explains why Movable Ink migrated its entire production environment to AWS in 2015—a move that took advantage of multiple regions and availability zones to provide redundancy, resilience, and scalability.