AWS offers purpose-built services that help brands, media publishers, and their partners to interoperate and collaborate while protecting consumer data. With AWS Clean Rooms, companies can create a secure data clean room in minutes and more easily collaborate with leading brands, media publishers, and partners on the AWS Cloud.
Privacy-Enhanced Data Collaboration use cases and solutions
Explore solutions by use case
Accelerate and simplify the process of bringing together data from providers of consumer intelligence, household data, and other insights.
Identity & Transcoding for Advertising
Enables identity service providers to deploy their identity services — and for their customers to integrate identity services — into existing advertising and marketing workloads in a streamlined manner through AWS Marketplace.
Data Clean Rooms
Solutions for Data Clean Rooms on AWS help companies connect, analyze, and activate their advertising campaigns together with their partners without sharing underlying consumer data.
Learn more about featured solutions and services
Data Connectors for AWS Clean Rooms
Simplify the process of selecting application sources and preparing data for collaborating in AWS Clean Rooms.
Audience Uploader from AWS Clean Rooms
Upload outputs more easily from AWS Clean Rooms into third-party advertising platforms.
Amazon Marketing Cloud Uploader from AWS
Easily upload first-party signals into Amazon Marketing Cloud (AMC) for evaluating and planning advertising campaigns
Epsilon Consumer Data Insights Platinum
Epsilon’s Consumer Data Insights-Premium file, plus highly predictive purchase data elements sourced from actual transaction data exclusively available through Epsilon.
Get started with select AWS services
Leading customers with Privacy-Enhanced Data Collaboration workloads on AWS
Merkle Builds Customer 360s and Data Clean Rooms on AWS, Enables Personalized, Privacy-Safe Marketing
Using AWS, Merkle developed Merkury, an identity resolution solution that enables marketers to unify customer data and run analytics for audience segmentation, activation, and measurement in a data clean room—a privacy-safe data collaboration workspace. In 2020, Merkle became an AWS Select Consulting Partner, signed an AWS strategic collaborative agreement, and accelerated the development of its solution for mutual customers.
Privacy-enhanced collaboration with AWS Clean Rooms
Hear from AWS experts and customers, including Comscore, on how you can use AWS Clean Rooms to create your own clean rooms in minutes, add participants, and start analyzing your collective datasets.
Introducing Amazon Marketing Cloud
Amazon Ads built Amazon Marketing Cloud, a secure, privacy safe, and cloud-based clean room workspace that enables advertisers to easily perform analytics across pseudonumized data to generate aggregated reports.
Publicis Media Automates Audience Segmentation Using Machine Learning
Publicis Media built a machine learning pipeline that trains models with petabytes of audience datasets called the Decision Sciences Framework using Amazon S3 and Amazon Redshift.
MiQ Builds Cookieless Identity Graph Solution on AWS, Unifying 3–6 TB of Data Daily
Using AWS, MiQ decreased its pipeline processing time and reduced associated costs to provide connected insights across multiple channels at the speed of change and is well positioned to adapt to evolving market regulations.
AWS Partners for Privacy-Enhanced Data Collaboration
AWS offers purpose-built, ready-to-deploy partner offerings that help brands, media publishers, and advertising and marketing technology companies more quickly adopt leading industry solutions for data clean rooms, identity & transcoding, data enrichment, measurement, and attribution.
See related technical guides, solution briefs, blogs, videos, and much more.
AWS On Air ft. Privacy - Enhanced Collaboration with AWS Clean Rooms
AWS Clean Rooms helps companies and their partners more easily and securely analyze and collaborate on their collective datasets–without sharing or revealing underlying data.
Deploying a privacy-safe data clean room on AWS with Snowflake
Learn how marketers, media companies, agencies, and technology companies can perform shared analysis for audience enrichment, segmentation, marketing measurement, and attribution with restrictions that ensure data security and governance for underlying raw data using AWS and Snowflake.
Power identity translation with LiveRamp in your VPC
Learn how LiveRamp’s Embedded Transcoder makes it safe and easy for companies to use data and translate partner encodings to achieve interoperability across advertising and marketing partners.