AWS for Sports

AWS powers the world's most innovative leagues and teams

New to AWS x NBA: Advanced Stats Powered by AI

The NBA is unveiling groundbreaking Advanced Stats for the 2025-26 season, powered by AWS AI. For the first time, fans can explore previously intangible aspects of player performance through machine learning-driven metrics like Shot Difficulty (xFG%), Defensive Box Score, and Gravity. These stats reveal how top players truly impact the game—from shot-making under pressure to reshaping defensive strategies across the court. Discover how AWS is transforming basketball analytics.

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Fuel generative AI innovation: lessons from sports leaders

Personalize fan experiences: PGA TOUR's AI golf commentary
Boost team productivity: F1's instant race data insights
Automate game analysis: NFL's 99% accurate tracking

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Text reading "How 4 leading sports brands drive tangible value with generative AI on AWS" alongside images of a football game, a cheering stadium crowd, and blurred individuals.

Explore our sports partners

Bundesliga on AWS

Leveling up insights on with Machine Learning the field Learn more

F1 on AWS

Enjoy F1 through the power of machine learning Learn more

MLSE on AWS

NBA on AWS

AWS is a new technology partner of the NBA and together we’re aiming to transform the future of basketball. Learn more

NFL on AWS

Leveling up game-day with AI-powered models Learn more

PGA TOUR on AWS

Discover how Generative AI provides fans with predictive analytics Learn more

Riot Esports on AWS

Powering innovation and transforming the player and fan experience worldwide Learn more

How the world's leading sports organizations leverage AWS

How AWS creates a winning schedule

AWS helped the NFL sort through a quadrillion possible options for the 2023-2024 season. Learn about the science—and art—behind finding “the one.”

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Formula 1 redesigns car for closer racing and more exciting fan experience

By relying on AWS Graviton2-powered EC2 instances, F1 has seen an 80% reduction in simulation time and lowered the cost of running these workloads by 30%.

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AWS and NHL debut new advanced stats

Two new advanced statistics powered by AWS, shot analytics and save analytics, give fans a better understanding and deeper appreciation of how their favorite players and teams perform during crucial moments.

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