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GDC 2025
Demo Showcase

Player Acquisition, Engagement, and Monetization

Personalized experiences with AI

AWS for Games at GDC 2025 Demos | Personalized experiences with AI

Personalization can improve player experiences, advertising and user acquisition effectiveness, storefront and other engagement points, but it can be challenging to gather the talent, technology and priority to get started. Today, AWS Artificial Intelligence services make it easier than ever to personalize any aspect of the player journey with accessible, low/no-code tools. This demo showcases rapid iteration on personalized images, video and playable ads using Amazon Nova.

Architecture

Hugging Face
CleverTap

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Disclaimer

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The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.