CleverTap All-In-One Customer Engagement Platform

CleverTap  serves as an all-in-one engagement platform for us, allowing us to build a 360-degree customer view by integrating data from different sources such as our website, our CRM , and our application. We conduct data analysis on this integrated information to retain more customers and provide a more personalized experience to our users.

One practice we regularly employ with CleverTap  is grouping our customers into different buckets. With the best-in-class automated segmentation model that CleverTap provides, we are able to easily segment our customers into different profiles such as champion customers, loyal users, or users at risk. Based on the data, we segment this to provide personalized experiences and engagements to our end users so that our ultimate goal is to help retain the customers. We also use email marketing along with CleverTap and AI agents as chatbots and other communication mediums.

This is how we use CleverTap: with the data that we get from it, we do analysis and build a 360-degree customer view.

One of the best features CleverTap offers is powerful user segmentation and real-time analytics, which are very effective in terms of targeting and creating personalized campaigns.

We primarily rely on the real-time analytics that CleverTap provides. With it, we ingest data from different sources such as our website, CRM , and application, and we use real-time analytics to get deeper insights and more granular level data to extract user insights and provide more personalized and targeted marketing campaigns. This helps us retain our customers better.

With the help of CleverTap's decision-making AI, CleverAI, we are able to easily improve our overall customer retention by 25 percent. Year-on-year, we have seen a 25 percent improvement in customer retention purely because of the analytics and data it provides; we can be more proactive rather than reactive and get to our customers in much quicker and more personalized ways.

We specifically tracked the 25 percent improvement through some dashboards using CleverTap, and year-on-year, we can see an improvement. After the introduction of CleverTap, the number of users that we have retained has increased by 25 percent, directly resulting in us getting more sales out of those customers.

One area of improvement I would suggest for CleverTap can be on the user interface; it is not very user-friendly. There are still a lot of gaps because it is not easy for any new user to get onboarded with the platform and start using it from day zero. Improvements can be made there, but in terms of features, I have no complaints so far.

The onboarding was pretty smooth. In terms of help documentation, more documentation can be provided so that new users can start using the platform from day zero itself, but apart from that, feature-wise, I do not have any other complaints.

I have been working in my current field for eight years.

CleverTap is highly stable, and as a cloud solution, we have not faced any stability issues. The updates are also quite regular.

I believe CleverTap is easy to scale. Being a cloud solution, we have scaled from five users in the beginning to seven users currently.

I would rate customer support a ten out of ten because they are very knowledgeable and patient with our queries.

We did not use any previous solutions; we were doing it in-house only, which is why we badly needed a solution such as CleverTap.

The setup was pretty smooth, taking around two to three days.

We have definitely seen a return on investment in terms of the customers we have retained, with a 25 percent improvement in customer retention, resulting in a 20 percent overall revenue growth for us.

I would say the pricing of this product is on the lower to medium side; it is not very costly for the features and data analytics it offers, and it is quite cheap in my opinion.

We did not evaluate any other options; we knew about CleverTap beforehand because of its good features that suited our requirements, and it was customizable, so we went ahead with it.

I would definitely urge others to start using products such as CleverTap due to the pure data analytics offered; it gives us a view of our customers that we did not know of before, helping us be more proactive rather than reactive, which is the need of the hour in today's market scenario.

Everything is great with CleverTap; I hope it continues.

The interview was great. I give this product a review rating of ten out of ten and encourage you to keep up the good work.

My main use case for CleverTap  is planning personalized push notifications as well as funnel analysis data. A specific example of how I used CleverTap  for push notifications is that I created different journeys for activation and engagement. Similarly for push notifications, I tried sending push notifications to different cohorts of users at different frequencies and communication times.

The best features CleverTap offers are their push notifications and campaign model, and while the analysis point of view isn't as smooth as Mixpanel , it is still functional and does the job, especially since Mixpanel  is a bit costly. Apart from this, cohort analysis and everything works well.

I was able to increase the activation metrics with CleverTap; for the contact, it was a cricket game where I improved the activation metrics like match start and match completion rates, plus I ran in-app notifications to capture reviews and direct satisfied users to the Play Store, which helped us increase our overall Play Store ratings as well.

CleverTap has positively impacted my organization because we were able to increase activation metrics like match start and match completion rates by 18 and 29%, respectively, and we saw an increase in our Play Store ratings, but beyond that, we could not continue our initiatives due to the Unity integration issue.

When I say the analysis isn't that smooth, what I realized is that there are some issues with their Unity integration, and since we are primarily a gaming company, we experienced a lot of data inconsistencies there that they were not able to resolve. Their Unity integration stands out as needing work, especially in my use case with CleverTap.

Apart from the positives, the major issue was that unlike Mixpanel, where I can do the analysis and share the URL which anyone can retrieve, that's not a possibility in CleverTap. This means if I want to refer to that analysis later, I cannot save it that way, and I have to rerun everything, reapply all filters, and see the analysis, which makes it difficult for referencing when analyzing a lot of data.

I have used CleverTap for six months in my current organization.

In my experience, CleverTap is not stable, at least for Unity.

CleverTap's scalability is good; I did not find any issues.

The customer support for CleverTap is good. I would rate the customer support on a scale of one to ten an 8.5.

I was not using any different solution previously.

There is obviously a return on investment with CleverTap.

My experience with CleverTap regarding pricing, setup cost, and licensing indicates that the pricing is decent; I think it's much cheaper.

Before choosing CleverTap, we evaluated MoEngage  as well, but then we started a POC with CleverTap itself and decided to go with it.

I rate CleverTap a seven out of ten. I choose seven out of ten because it's useful in terms of overall funnel analysis and push notifications, but there is scope for improvement as I suggested earlier.

CleverTap's AI capabilities governance and security are pretty good, though we didn't deep dive into them. We were not able to check CleverTap's AI capabilities thoroughly; we just saw a few things in beta, but since our core analysis issues were not resolved, we could not analyze it further.

I did not purchase CleverTap through the AWS Marketplace .

If you're into gaming and you are on Unity, I think you can consider other tools, but if you are on another tech stack, I think you can give CleverTap a try.