CleverTap All-In-One Customer Engagement Platform

What do you like best about the product?

What I like best about CleverTap is its ability to bring customer data, segmentation, analytics, and engagement into a single platform.

What do you dislike about the product?

The platform has certain limitations, such as restricted flexibility in automating data pushes to external servers. Additionally, fallback WhatsApp messaging can sometimes fail due to Meta’s frequency constraints, which can impact delivery reliability in specific use cases.

What problems is the product solving and how is that benefiting you?

CleverTap helps solve key challenges - customer data fragmentation, user engagement, and lifecycle marketing execution. By bringing analytics, segmentation, and multi-channel messaging into a single platform, it removes the need to rely on multiple disconnected tools.

From a business perspective, this leads to better customer retention, higher campaign efficiency, and improved conversion rates.

What do you like best about the product?

all communications (email, wa, sms, etc) channels managed in one place, high degree of customization be it targetting users, or personalizing content to target audience through linked content, automated features such as journeys and bulletins and end to end user engagement through camapigns, journeys and promos (loyaltly points)

What do you dislike about the product?

minor UI issues when setting up camapigns, (ex, drop downlists , selection boxes jump while setting up campaigns), less filter features in content manager

What problems is the product solving and how is that benefiting you?

I’m able to set up user communication flows for multiple user behaviours using the custom rules I’ve configured. This has helped me get at least 2/3 of my subscribers to use their subscription features month after month, and to stay engaged with my content in one way or another (email, WhatsApp, push, web, or app).

What do you like best about the product?

CleverTap is an end-to-end customer engagement platform that captures various trends and nuances of user behavior, enabling every communication is contextual and relevant for the user.

The Agents on Segments and Predictive Analytics are great enhancements that have already started giving measurable results. The Predictive capabilities have enabled us to proactively identify potential loyalists and about-to-churn users. This has improved our discovery and conversion metrics.

What do you dislike about the product?

CleverTap should focus on building more industry-first AI-powered capabilities that will empower lifecycle marketing teams to focus more on experiment designing and optimizations.

What problems is the product solving and how is that benefiting you?

We started our partnership with CleverTap to address a key business problem:
Improving conversion across abandoned carts on the back of personalized and timely nudges.

Furthermore, with CleverTap Journeys, we were able to drive cohesive and consistent omnichannel experiences at scale across email, push, SMS, and in-app notifications. Timely nudges with personalized offers prompted users to re-engage with their abandoned carts and complete their purchase, significantly increasing conversions on our platform.

What do you like best about the product?

Easy segmentation and analytics capabilities help us identify the right segments at the right time and convert more users

What do you dislike about the product?

Sometimes we dont get the stats on the platform correctly and need to raise ticket to get the issue resolved and stats corrected, this happenes a lot of times and takes some time, if the team works on this issue and resolves it using their tech that would save significant time.

What problems is the product solving and how is that benefiting you?

Clevertap is helping us target users from one platform and deliver personalised messaging and notifications to the users, this makes our users feel noticed and that we truely care for them, it really helps us build the trust with customer and get better user retention.

What do you like best about the product?

What I like best about CleverTap is the precision it brings to customer engagement. By harnessing real-time passenger data and behavioral insights, the platform enables us to engage travelers at the right time with truly individualized communication.

CleverTap’s Assisted Agents are what are driving these results for us. Segment Builder Agent leveraged booking details, traveler profiles, route data, and previous purchase history to create actionable micro-segments in real-time. Journey Builder Agent and prompt to email initiated automated email campaigns based on real-time indicators. Path Optimizer Agent orchestrated touch points from booking confirmation to last-minute upgrade, ensuring timely, contextual email engagement
throughout the traveler lifecycle. Creative Agent crafted emails to highlight route benefits, exclusive offers, and bundled ancillaries tailored to each traveler.

Furthermore, availability of MCP and Bring Your Own Model makes it easy for us to integrate our models directly into the CleverTap platform which would help in monitoring control, governance and trust.

What do you dislike about the product?

With the complex data set for an Airline Industry, the onboarding required very advanced level of integration which consumes time and effort.

Analytics reporting ecosystem can be improved further.

UI/UX updated and changed should be informed to the customer for ease of transition between new screens.

What problems is the product solving and how is that benefiting you?

One of the key challenges we were facing was engaging travelers within a narrow pre-travel window without causing notification fatigue. Our objective was to streamline campaign execution across millions of sends while transforming email from a transactional channel into a high-ROI revenue driver.

The CleverTap platform’s advanced segmentation, trigger-based journey design, real-time experimentation and optimization, and agentic AI capabilities – with the Decisioning Engine at the core – helped us deliver hyper-personalized experiences at scale. Today, we are able to orchestrate millions of dynamic sends without overwhelming customers or diluting message effectiveness. The concerted efforts boosted our Open rate by more than 18%, CTR ~ 8% and conversions ~ 5%.