Sold by: CleverTap
Deployed on AWS
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers.
4.6
Overview
CleverTap is an all-in-one engagement platform that helps consumer brands create personalized experiences to retain their valuable customers. CleverTap is trusted by over 2000 customers, including TiltingPoint, Big Fish, Jio, ESPN Cricinfo, English Premier League, Zomato, Papa Johns, Paytm, TD Bank, Carousell, and AirAsia to increase Customer Lifetime Value.
The platform is powered by TesseractDB(TM) - the world is first purpose-built database for customer engagement, offering both speed and economies of scale. With CleverTap is unique AI capabilities, you can predict churn, identify the segment of users who will most likely convert, show personalized recommendations, deliver messages at the optimal time, and run growth experiments with confidence.
Highlights
- Omni-channel Customer Engagement
- Product and Marketing Analytics
- AI-Driven Personalization
Details
Sold by
Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month | Overage cost |
|---|---|---|---|
Custom Plan-Advanced | Customized Plan with add-ons for 40K+ MAU | $100,000.00 | - |
Custom Plan-Cutting Edge | Customized Plan with add-ons for 40K+ MAU | $200,000.00 | - |
Essentials: 5,000 MAU | Essentials plan for startups with upto 5K Monthly Active Users | $75.00 | - |
Essentials: 20,000 MAU | Essentials plan for startups with upto 20K Monthly Active Users | $250.00 | - |
Essentials: 40,000 MAU | Essentials plan for startups with upto 40K Monthly Active Users | $500.00 | - |
Datapoints Plan | Datapoints plan for Gaming clients | $200,000.00 | |
Essentials Datapoint Plan | Essentials Datapoint Plan | $75.00 | |
Advanced Datapoint Plan | Advanced Datapoint Plan | $250.00 | |
Cutting-Edge Datapoint Plan | Cutting-Edge Datapoint Plan | $500.00 | |
Integration Services | Integration Services | $10,000.00 | - |
Dimension | Cost/unit |
|---|---|
Additional Usage fee per 100 MAU | $1.50 |
Vendor refund policy
Non-refundable
Legal
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Email Support https://help.clevertap.com/
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
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AI generated from product descriptions
Purpose-Built Database Technology
TesseractDB, a purpose-built database for customer engagement, enabling both speed and economies of scale
Omni-Channel Message Delivery
Omni-channel customer engagement capabilities for delivering messages across multiple communication channels
AI-Driven Predictive Analytics
AI capabilities for churn prediction, user segment identification for conversion likelihood, and personalized recommendation generation
Optimal Timing Delivery
Capability to deliver messages at optimal times based on user behavior and engagement patterns
Product and Marketing Analytics
Integrated product and marketing analytics for measuring engagement performance and campaign effectiveness
Omni-Channel Communication
Enables customer engagement across web, mobile, and email channels from a unified platform
Customer Behavior Analytics
Provides analysis of customer behavior patterns to inform engagement strategies
AI-Powered Journey Orchestration
Utilizes artificial intelligence to automate and optimize customer journey workflows
Personalization Engine
Delivers personalized communication and experiences based on customer data and insights
Integrated Analytics Dashboard
Combines product analytics, marketing analytics, and customer insights in a single unified interface
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels
Customer Journey Orchestration
Visual journey designer for mapping and automating seamless customer lifecycle journeys across multiple touchpoints
Behavioral Analytics and Reporting
Analytics and reporting tools for tracking customer behavior, campaign performance metrics, user preferences, and growth indicators
AI-Powered User Behavior Prediction
Machine learning capabilities to predict user behavior patterns and enable real-time engagement optimization
Customer Data Platform
Centralized data platform for collecting, unifying, and leveraging customer data to enable hyper-personalized and contextually relevant campaigns
Standard contract
No
No
Customer reviews
Sushil Kumar P.
Easy Customer Journey Setup and Tracking That Delivers
Reviewed on May 07, 2026
Review provided by G2
What do you like best about the product?
Setting up customer journey and tracking mechanism
What do you dislike about the product?
UI could have been improved. Currently it is more clumsy.
What problems is the product solving and how is that benefiting you?
Helping to engage with our drivers and customer
Rinalon E.
Brilliant User Segmentation with Real-Time Tracking and Powerful AI Personalization
Reviewed on May 07, 2026
Review provided by G2
What do you like best about the product?
CleverTap is a brilliant user segmentation solution, which groups them based on interests, preferences, purchase history, behaviors, among others
The program issues real time tracking of clients, and their actions are recorded to help the marketing team understand the campaign mode to use
The engagement channels are multiple and this helps users to engage using emails, WhatsApp, SMS, and web notifications
CleverTap has a great goal of customer retention, snd this creates a long-term engagement plan
The automation strategy for CleverTap helps in capturing customer journey and this guides in setting up campaigns
The powerful AI personalization capabilities is something that helps in identifying any marketing opportunities and customize messages
The program issues real time tracking of clients, and their actions are recorded to help the marketing team understand the campaign mode to use
The engagement channels are multiple and this helps users to engage using emails, WhatsApp, SMS, and web notifications
CleverTap has a great goal of customer retention, snd this creates a long-term engagement plan
The automation strategy for CleverTap helps in capturing customer journey and this guides in setting up campaigns
The powerful AI personalization capabilities is something that helps in identifying any marketing opportunities and customize messages
What do you dislike about the product?
CleverTap has a dashboard with multiple features and they create a complex learning trend for users
The implementation, set up documentation and integration takes a different path that drains the company
The implementation, set up documentation and integration takes a different path that drains the company
What problems is the product solving and how is that benefiting you?
CleverTap is resourceful in improving the customer retention and satisfaction and this is through understanding their behaviors and personalizing the engagement
The customer support is well centralized and this makes messages be well responded and proper analysis done
The consistent tracking of customer behavior by the app brings a powerful interaction scope for the company
CleverTap supports personalized marketing, with specific messages to specific customers through the behavioral analytics
The insights we capture from clients through the app are very actionable and they help us run campaigns the most effective way
The customer support is well centralized and this makes messages be well responded and proper analysis done
The consistent tracking of customer behavior by the app brings a powerful interaction scope for the company
CleverTap supports personalized marketing, with specific messages to specific customers through the behavioral analytics
The insights we capture from clients through the app are very actionable and they help us run campaigns the most effective way
Kevin A.
A Comprehensive Tool That Greatly Improves Our CRM Experience
Reviewed on May 04, 2026
Review provided by G2
What do you like best about the product?
It's a very comprehensive tool and has greatly facilitated our CRM experience at work.
What do you dislike about the product?
To be honest, so far I haven't found anything I don't like about the tool.
What problems is the product solving and how is that benefiting you?
It has helped me a lot in terms of deliverability across several of the channels we manage, such as email, WhatsApp, and SMS.
Rishabh P.
A great martech tool for Customer Engagement, Retention and Powerful AI-Driven Analytics
Reviewed on May 04, 2026
Review provided by G2
What do you like best about the product?
It’s a great martech tool in the industry right now. The integration is very easy, and the support team will help you thoroughly. Great performance in terms of dashboards and analytics, with a few amazing AI features for segmentation, analytics, and content writing. Go for this if you have an app-based product for the best roi.
What do you dislike about the product?
Some parts can feel a bit complicated for beginners. While the basic campaign setup is straightforward, mastering advanced segmentation, event mapping, and lifecycle automation can be difficult. The dashboard includes a lot of features, which are powerful, but it can also make navigation feel unintuitive, especially when you’re managing multiple campaigns or trying to analyse cohorts.
What problems is the product solving and how is that benefiting you?
We’re solving multiple use cases, including product discovery, ATC, and checkout journeys, supported by lifecycle campaigns. The AI-led features, such as predictive segmentation and content generation, also help a lot.
Harrsha C.
Powerful Analytics, Needs Faster Feature Releases
Reviewed on May 03, 2026
Review provided by G2
What do you like best about the product?
I really like CleverTap's analytics and the ability to drill down each and every metric, which is very well built. The accuracy of the data is also the best in the industry. The drill-down of analytics is present across all platforms, but the way you can do it in CleverTap is seamless and makes further analysis and campaigning very effective.
What do you dislike about the product?
Their speed of bringing in the new features on par with competition is not that great. They do eventually bring the features, but the first ones, as you know, in marketing, speed matters as the max juice of a feature or a channel can be brought in only when we have the first mover advantage.
What problems is the product solving and how is that benefiting you?
I use CleverTap for sending push notifications, SMS, email, and in-product notifications. The analytics are seamless and accurate, making campaign planning and analysis easy.