CleverTap All-In-One Customer Engagement Platform

What do you like best about the product?

I love the dedicated support you offer—meaning the dedicated account manager for each account. The platform is incredibly complete in terms of events and properties

What do you dislike about the product?

I prefer to avoid ticket-based support. Having the team in India makes it difficult due to the distance and time difference

What problems is the product solving and how is that benefiting you?

"It has enabled us to streamline our communications, build custom workflows, and leverage dashboards for data analysis

What do you like best about the product?

What I like the most about CleverTap is how easy it is to use, even for someone without a technical or programming background. While there is a learning curve—as with any powerful tool—it is very manageable, and a non-technical user can quickly become proficient. This has made it much easier for me to execute campaigns and analyze performance without depending heavily on technical teams.
From a UI/UX perspective, the platform is very intuitive and well-structured. I can easily organize my workspace, build dashboards, and visualize key metrics in a matter of minutes. The ability to create analytics and reporting boards quickly has significantly improved my workflow, especially when I need to present results or make data-driven decisions.
Another major advantage is the real-time tracking of user behavior. CleverTap allows me to monitor events and user activities as they happen, giving me immediate insights into how users interact with our products. This is extremely valuable for segmentation, as it provides rich user-level data that helps create highly targeted and effective campaigns.
The message preview functionality is also very helpful. Being able to visualize messages before sending them ensures better quality and consistency in communication. On top of that, the AI-powered features for message creation are a strong differentiator. The AI not only helps with copywriting but also provides insights into expected engagement or acceptance rates, which helps optimize campaigns before launch. It even supports decisions like the best timing for message delivery.
In terms of integrations and orchestration, CleverTap makes it easy to manage multiple channels and build end-to-end user journeys. This allows for more consistent and personalized communication across touchpoints.
From a performance and ROI standpoint, the platform enables faster execution of campaigns, better segmentation, and more precise targeting, which directly translates into improved engagement and conversion rates.
Finally, the platform offers strong support for onboarding and continuous use, with resources that make it easier to learn and scale usage over time.

What do you dislike about the product?

Overall, I have had a very positive experience with CleverTap and consider it a comprehensive and powerful platform. However, there are a few areas that could be improved.
One limitation I have noticed is when trying to extract more complex datasets that require combining multiple variables. In these cases, it is often necessary to rely on external tools to properly export and process the data. This can add friction to the workflow, especially when deeper analysis is required. Enhancing native capabilities for advanced data exports or cross-variable analysis within the platform would significantly improve usability.
Another point to highlight is related to Journeys performance and data accuracy. At times, I have experienced inconsistencies in reporting, where the number of users entering a step does not match the number of users receiving communications in subsequent steps. For example, a journey might show 500 users entering a step, but only 200 receiving a message, followed by a later step showing a higher number again. This can create confusion and makes it harder to fully trust or interpret campaign performance. Improving transparency and reliability in journey reporting would be very valuable.
Additionally, from a localization perspective, there is room for improvement in NPS templates for Spanish-speaking markets, particularly in Latin America. Currently, some standard elements like buttons (“Next”, “Back”) are not fully adapted into Spanish, which can lead to a less intuitive experience for users. Providing fully localized templates would greatly enhance usability and customer experience in these regions.
Addressing these areas—advanced data handling, journey reporting consistency, and localization—would further strengthen an already robust platform and improve the overall user experience.

What problems is the product solving and how is that benefiting you?

Before using CleverTap, we struggled with manual campaign execution and limited visibility into user behavior. Sending push or in-app messages required more operational effort, and segmentation was less dynamic and harder to scale.
With CleverTap, we are now able to automate end-to-end customer journeys, especially for push notifications and messaging campaigns. The Journeys feature has been a key improvement, as it allows us to design automated flows based on both user actions and inactions, creating highly personalized experiences without constant manual intervention.
This has had a direct impact on our efficiency. Execution time has been reduced by approximately 50%, as campaigns can now run automatically once configured. Instead of manually triggering communications, we can rely on real-time behaviors to activate messages.
Another major benefit is the ability to work with real-time segmentation. Thanks to live triggers and behavioral tracking, we can group users dynamically based on their activity, which allows us to deliver much more relevant and timely communications. This has improved engagement and made our campaigns more effective.
Additionally, CleverTap provides strong visibility into user interactions, allowing us to track events and understand the full customer journey. This helps us identify drop-offs, optimize flows, and continuously improve performance.
The platform also enables us to scale our marketing efforts without increasing operational complexity. What previously required multiple manual steps can now be executed through a single automated journey.

I am using CleverTap mainly for recording customer events, such as when a user opens my payment page or initiates a payment to track user dropoffs. If users come to my website and navigate to the payment page, then initiate a payment and instantly go back, I record the event so that my customer team can reach out to them to convince them to give discount prices and make the sales.

I noticed many changes. Looking at my previous data without CleverTap, the revenue was very low. After using CleverTap, this revenue is increasing day by day. My platform is an OTT platform with a subscription price of 600 rupees per month. When a user comes to my site and logs in, they create an account with their mobile number, then go to the payment section and try to make a payment. However, when they see that the amount is expensive, they immediately cancel the payment and go back. Without CleverTap, I could not track that the user was backing out from the page because of the prices. CleverTap has the feature that tracks the event when a user has canceled the payment, so my customer team can reach out to the customer and ask what the problem is. Then they can give the customer a certain amount of discount, such as 25% or 30%, to make them a special customer and encourage them to buy the plan. This has reduced my sales drop from 100% to 50%.

I have the numbers to support this. Before using CleverTap, our sales last month were 57 lakhs. When we started using CleverTap, the sales automatically increased to 97 lakhs, which is a huge number. The main cases are that when a user sees the large amount of 600 rupees, they cancel the payment. CleverTap helps us track that the customer is canceling for this reason.

I use CleverTap mostly for this purpose only. I have not tried other features yet.

In my opinion, CleverTap has provided this tracking event style tracker. They also have the dashboard where I can see which event is redeeming, along with percentage and graph data. This is a nice feature. I have seen other tracking tools, and I have tried Churnkey. However, Churnkey has multiple steps to track why a user is canceling a subscription. CleverTap is asynchronous and processes it in the background. The user does not have to interrupt this process.

I mostly use the dashboard feature. I can see that if a user is opening the payment page, it shows that 60% of users are opening the page. They then show that in that 60% of users, 50% are canceling the event. I can figure out that the most likely reason the event is canceling is because of the payment size. I can then redeem my plan size or include a new small package for that as well.

The main impact is sales growth, which was not possible for my company before.

I would recommend improving the website loading time because whenever I open the CleverTap website to see my dashboard data, it takes a bit of time. This could be improved with caching. I have been facing this issue quite often. However, I do not have a problem with this because if I get the exact data, I can wait a little bit of time for that.

The dashboard loading time is the main thing for me, and there is nothing much else.

I have been using CleverTap for the last one year in my production in my office.

CleverTap is very stable.

I am using it with 10 million users, so you can consider how scalable it is. I am using large-scale applications.

CleverTap handles customer service nicely. Whenever I email them, they respond within two hours.

I used Churnkey, as I already mentioned, but it was the most annoying thing, and my customers also complained about this. I removed that and used CleverTap instead.

I did not evaluate anything. I directly chose CleverTap because my friend was already using it and told me to use this. I did not try anything else.

It was a great price-to-value ratio. CleverTap has a nice pricing structure. They do not need any updates for plan or pricing things.

I would definitely choose CleverTap for tracking user events. For tracking, you can use this. It is a very useful tool, rather than Churnkey. You can use it because Churnkey's customer service is very bad, but CleverTap supports very nicely.

Public Cloud

Amazon Web Services (AWS)

What do you like best about the product?

Setting up customer journey and tracking mechanism

What do you dislike about the product?

UI could have been improved. Currently it is more clumsy.

What problems is the product solving and how is that benefiting you?

Helping to engage with our drivers and customer

What do you like best about the product?

CleverTap is a brilliant user segmentation solution, which groups them based on interests, preferences, purchase history, behaviors, among others
The program issues real time tracking of clients, and their actions are recorded to help the marketing team understand the campaign mode to use
The engagement channels are multiple and this helps users to engage using emails, WhatsApp, SMS, and web notifications
CleverTap has a great goal of customer retention, snd this creates a long-term engagement plan
The automation strategy for CleverTap helps in capturing customer journey and this guides in setting up campaigns
The powerful AI personalization capabilities is something that helps in identifying any marketing opportunities and customize messages

What do you dislike about the product?

CleverTap has a dashboard with multiple features and they create a complex learning trend for users
The implementation, set up documentation and integration takes a different path that drains the company

What problems is the product solving and how is that benefiting you?

CleverTap is resourceful in improving the customer retention and satisfaction and this is through understanding their behaviors and personalizing the engagement
The customer support is well centralized and this makes messages be well responded and proper analysis done
The consistent tracking of customer behavior by the app brings a powerful interaction scope for the company
CleverTap supports personalized marketing, with specific messages to specific customers through the behavioral analytics
The insights we capture from clients through the app are very actionable and they help us run campaigns the most effective way

What do you like best about the product?

It's a very comprehensive tool and has greatly facilitated our CRM experience at work.

What do you dislike about the product?

To be honest, so far I haven't found anything I don't like about the tool.

What problems is the product solving and how is that benefiting you?

It has helped me a lot in terms of deliverability across several of the channels we manage, such as email, WhatsApp, and SMS.

What do you like best about the product?

It’s a great martech tool in the industry right now. The integration is very easy, and the support team will help you thoroughly. Great performance in terms of dashboards and analytics, with a few amazing AI features for segmentation, analytics, and content writing. Go for this if you have an app-based product for the best roi.

What do you dislike about the product?

Some parts can feel a bit complicated for beginners. While the basic campaign setup is straightforward, mastering advanced segmentation, event mapping, and lifecycle automation can be difficult. The dashboard includes a lot of features, which are powerful, but it can also make navigation feel unintuitive, especially when you’re managing multiple campaigns or trying to analyse cohorts.

What problems is the product solving and how is that benefiting you?

We’re solving multiple use cases, including product discovery, ATC, and checkout journeys, supported by lifecycle campaigns. The AI-led features, such as predictive segmentation and content generation, also help a lot.

What do you like best about the product?

I really like CleverTap's analytics and the ability to drill down each and every metric, which is very well built. The accuracy of the data is also the best in the industry. The drill-down of analytics is present across all platforms, but the way you can do it in CleverTap is seamless and makes further analysis and campaigning very effective.

What do you dislike about the product?

Their speed of bringing in the new features on par with competition is not that great. They do eventually bring the features, but the first ones, as you know, in marketing, speed matters as the max juice of a feature or a channel can be brought in only when we have the first mover advantage.

What problems is the product solving and how is that benefiting you?

I use CleverTap for sending push notifications, SMS, email, and in-product notifications. The analytics are seamless and accurate, making campaign planning and analysis easy.

What do you like best about the product?

The easy and intuitive way to segment audiences

What do you dislike about the product?

I'm having trouble understanding how a journey is built; the interface seems complicated to me.

What problems is the product solving and how is that benefiting you?

On a single platform, you can run an entire campaign structure across different channels.

What do you like best about the product?

What I like most about CleverTap is how easy it is to manage their platform. I also greatly value the customer success service, which is very quick and agile in resolving any questions I have about using the tool. Additionally, CleverTap allows us to obtain insights and data from each of the actions we perform on the platform.

What do you dislike about the product?

Sometimes the handling of events and event properties is not clear, the platform could be clearer to not need customer success.

What problems is the product solving and how is that benefiting you?

It allows us to have parameterizable and easy-to-configure communications, perform A/B testing, measure the open rate of communications, and conduct conversion analysis.