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CleverTap Revolutionized Our Analytics and Audience Engagement
What do you like best about the product?
CleverTap has been a game changer for our analytics and audience engagement at https://womeninwireless.org/. We use it to track user behavior, segment readers, and personalize content for our global audience. The interface is clean, and the insights are incredibly detailed — perfect for understanding how people interact with our relationship and communication articles.
Its automation tools save time by allowing us to target readers based on interests and activity, while real-time data helps us make smarter editorial decisions. The integration setup took some time, but once running, it provided measurable improvements in retention and engagement.
Pros:
Intuitive analytics dashboard
Accurate behavioral segmentation
Effective user retention features
Excellent customer support
Its automation tools save time by allowing us to target readers based on interests and activity, while real-time data helps us make smarter editorial decisions. The integration setup took some time, but once running, it provided measurable improvements in retention and engagement.
Pros:
Intuitive analytics dashboard
Accurate behavioral segmentation
Effective user retention features
Excellent customer support
What do you dislike about the product?
Cons:
Initial setup can be slightly technical
Overall, CleverTap is a powerful tool for anyone managing an audience-driven platform. It helps transform data into action, making our storytelling at womeninwireless.org more relevant and impactful.
Initial setup can be slightly technical
Overall, CleverTap is a powerful tool for anyone managing an audience-driven platform. It helps transform data into action, making our storytelling at womeninwireless.org more relevant and impactful.
What problems is the product solving and how is that benefiting you?
CleverTap helps us at [womeninwireless.org](https://womeninwireless.org/) solve one of the biggest challenges in digital publishing — understanding audience behavior and engagement in real time. We produce content about relationships and communication, and CleverTap allows us to see what resonates most with our readers, how they navigate the site, and when they’re most active.
By using its segmentation and behavioral analytics tools, we can tailor our articles, newsletters, and recommendations to match audience interests. This personalization has increased reader retention and repeat visits significantly.
In short, CleverTap bridges the gap between content and audience insight — giving us data we can act on, not just analyze. It’s turned engagement tracking into a growth strategy.
By using its segmentation and behavioral analytics tools, we can tailor our articles, newsletters, and recommendations to match audience interests. This personalization has increased reader retention and repeat visits significantly.
In short, CleverTap bridges the gap between content and audience insight — giving us data we can act on, not just analyze. It’s turned engagement tracking into a growth strategy.
Powerful Analytics and Segmentation, But Room for Growth
What do you like best about the product?
The analytics section in Clevertap is invaluable to a company; the heat maps and segmentation based on queries make my work and strategy generation much easier.
What do you dislike about the product?
I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extra feature, and this is very important for a company.
What problems is the product solving and how is that benefiting you?
It solves quick segmentations, and offers a custom user properties option.
Clevertap: Easy Integration and Versatile
What do you like best about the product?
What I appreciate about Clevertap is how simple it is to integrate with other platforms. I also value that it offers a wide range of solutions all within a single platform.
What do you dislike about the product?
To ensure the platform is as effective as possible, it is crucial to have an internal team that can support operations and adapt alongside platform upgrades. However, it can sometimes be challenging to maintain the necessary technical resources within the organization.
What problems is the product solving and how is that benefiting you?
Having both the app and channel analytics available in one place makes it much easier for me to manage growth and run marketing campaigns more efficiently.
Clevertap: Versatility and multichannel capability for personalized campaigns
What do you like best about the product?
I like it a lot, as personally we can create different campaigns for the company.
What do you dislike about the product?
I like how versatile and multichannel Clevertap can be, as we can target the user in different ways.
What problems is the product solving and how is that benefiting you?
Sometimes clevertap can be very repetitive and in the end it makes work easier with its segments and many other things.
Best CRM Tool To Setup Daily Campaigns
What do you like best about the product?
I am very friendly with using Clevertap on a daily basis. Setting up daily campaigns, journeys, and other campaigns is very easy to implement. even API integration is easy to do on Clevertap. Clevertap support is excellent... we always get a dedicated support agent and spokesperson to solve problems in real time.
What do you dislike about the product?
To be honest... I have not faced any challenges yet with Clevertap, so its very hard for me to provide points that I dislike the most. Sometimes I face issues with insights or analytics in journey campaigns.
Clevertap has provided a solution for this, but there is still a lot more room to improve that feature.
Clevertap has provided a solution for this, but there is still a lot more room to improve that feature.
What problems is the product solving and how is that benefiting you?
I only faced challenges with insights in journey campaigns, nodes, and related areas. but Clevertap has now provided a solution for this... they have built Engagement metrics section, which shows daily outcomes with just one click.
Clevertap makes my work easier
What do you like best about the product?
I can access a wide variety of automations, which is really convenient. Even when I need to make adjustments, I don't have to stop the automations; I can simply edit them and let them continue running.
What do you dislike about the product?
The waiting time during the upload of segments and properties can be frustrating.
What problems is the product solving and how is that benefiting you?
The most important feature for me is the ability to track users throughout every stage of each product funnel. This allows me to set up remarketing or automations to address any gaps where users might drop off during their experience. The automations and journeys are extremely helpful for my team, as they enable us to run hundreds of experiments and clearly view the results, which greatly benefits our growth efforts. Additionally, the platform makes it easy and intuitive to reach our users across multiple channels, such as push notifications, pop-ups, app inbox, email, SMS, or WhatsApp. This efficiency in creating and segmenting campaigns is a significant advantage for us.
customer retention and upselling the bar
What do you like best about the product?
this hlpe in raising the bar and upseelng our oridtct thrugh amaizng emaik feature we ca scgedue an ddo the target marketingthorugh the maier swhich gelped in gain the best resukts for the overal correct this
What do you dislike about the product?
Pricing figures can be restructured, and this will help us gain an advantage from these tools.
What problems is the product solving and how is that benefiting you?
Upselling and upscaling the business while maintaining a good retention rate of existing customers.
Good Experience Overall, Just a Few Hiccups
What do you like best about the product?
’ve been using Clevertap for a little while now and honestly, I’m impressed with how clean and simple it is to get started. The design feels modern and the performance is pretty smooth, which makes it easy to rely on day to day. Best way to retain customer.
What do you dislike about the product?
pricing can be improved and they can offer some better deals, this will definitely help more small business to understand the game of customer retention.
What problems is the product solving and how is that benefiting you?
It helped me understand customer behaviour and work on retaining them through emails. CleverTap’s regular suggestions also helped me sustain my current customers while creating opportunities to gain new ones.
Tool to help you understand Customer Behaviour
What do you like best about the product?
It helps me understand the customer pattern and this way I can easily make the changes in our strategies to get the desire results.
What do you dislike about the product?
The cost can be bit more reasonable this way we can we leaverage this more.
What problems is the product solving and how is that benefiting you?
It is helping me understand the consumer behaviour and resolving the issue in our business. It is really helpful and easy to use tool.
Easy to use and handle all the execution across channels
What do you like best about the product?
Day to Day execution is simple and also I live the journey things it's really simple and impactful and some pointers that mentioned below.
-Customer Segmentation
-RFM Analysis
-Emailers
-Boards
-Customer Segmentation
-RFM Analysis
-Emailers
-Boards
What do you dislike about the product?
I think analytics could me more simpler.
What problems is the product solving and how is that benefiting you?
-Targeting right users by segmenting them with their behaviour
-Insight like CTR, Conversions, Revenue etc
- Building Reports
-A/B Testing
-Insight like CTR, Conversions, Revenue etc
- Building Reports
-A/B Testing
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