CleverTap All-In-One Customer Engagement Platform

What do you like best about the product?

It makes it easy to build targeted, behaviour-led journeys, be it real-time basis or past behaviour while also giving visibility to understand what is working and optimise quickly. On execution level as well it is pretty straightforward and easy to manage while scheduling. Its ability to integrate with other tools and share correct data has also helped to increase the efficiency of the campaigns.

What do you dislike about the product?

For Journeys, if changes are required across multiple nodes, you still need to go into each node individually and make the updates manually. For larger or more complex journeys, this can become quite time-consuming. Having an option to make bulk edits or apply changes across multiple nodes would make journey management much more efficient.

What problems is the product solving and how is that benefiting you?

The biggest benefit is improved execution efficiency and the ability to make communication more relevant to the user based on their real-time behaviour. It also gives visibility into campaign performance, which helps us understand what is working, optimise communication, and make quicker decisions for future campaigns.

What do you like best about the product?

Ease of use is a strong point. The product design is simple and makes it easy to understand the platform quickly. The CSM team is also supportive and stays close to the client to help clarify things, answer questions, and resolve queries.

What do you dislike about the product?

Creating AMP emails used to be difficult earlier, but now it’s okay because there are predefined templates available to use.

What problems is the product solving and how is that benefiting you?

Understanding DAU and MAU helps us see what users are doing and what they like about our platform. It also helps us understand user choices, so we can target them again and again and achieve better retention.

What do you like best about the product?

The platform is user friendly and easy to understand. The support is timely

What do you dislike about the product?

New features stay a lot longer in the beta phase and implementing them takes time

What problems is the product solving and how is that benefiting you?

Clevertap is ensuring the marketing communications are seamlessly sent across channels in an effective way. Performance is fast

We typically create campaigns for retention and reactivation using app push and email. Our general approach with CleverTap involves creating certain cohorts based on the date when users become detached from our service within a specific period. We then send messages based on particular campaign scenarios to bring them back to our service.

We use many analytics features from CleverTap itself, and they are quite useful. I believe the most powerful features are the combination of behavioral analytics and segmentation. There are many CRM messaging tools in our field, and each service has special features. CleverTap's specialty in those aspects is analytics. I can use their features and reports as decent analytics reports without needing another product analytics tool. So far, we are using CleverTap at a certain level and are quite satisfied with it.

One area that could be improved is the overall usability of the platform as the number of campaign segments grows. CleverTap offers a lot of functionality, but because analytics, segmentation, and campaigns are all available in the same platform, it can become fairly complex for new users. The biggest opportunity is simplifying some of those advanced functionalities while keeping the depth of the platform.

I have used CleverTap for around one year.

CleverTap is quite stable in our circumstance.

Beyond the campaigns we are currently running, there are many features that we have not used yet. I believe the scalability is quite large and extensive.

CleverTap's customer service is quite good because we are currently holding regular meetings with the AE and the CSM from CleverTap. They regularly gather our feedback and conduct question-and-answer sessions about that. We are quite satisfied with this level of service.

Before using CleverTap, we did not use any CRM messaging tools. We wanted to conduct messaging campaigns and see the experience among them, but we could not implement them properly because we had to do all of those things manually on our first-party system. Thanks to CleverTap, we could easily create all of those campaign scenarios and make them happen. We can also see the results and develop them based on those results.

CleverTap offered us plenty of information, documentation, and a thorough onboarding process.

I cannot state the absolute number of the ROI itself, but I have no information about the purchase. However, we have set certain goals for our retention campaigns via CleverTap, and we are currently achieving those goals. I assume the ROI is satisfactory.

The setup cost is generally really useful and easy to work with. I have no complaints about that.

As I am not in charge of the purchase, I only have limited information about that. As far as I know, the pricing of CleverTap is quite competitive compared to the other competitors we reviewed before. I believe it would be reasonable.

There are several features that we are aiming for with our CRM campaigns using CleverTap, and most of those features have improved compared to what we could not do before. I would rate CleverTap eight out of ten. I typically do not give a ten to any service I have experienced unless it truly feels perfect. I personally consider the maximum to be a nine. The reason I subtract one from the nine is that there was some struggling involved.

I actually do not use much of the AI features in CleverTap itself. However, I can see that CleverTap is trying to adapt and put AI features into their product, and it will get improved. To be honest, I do not have any expectations for AI features that are built into any product. I do not use them separately, so I do not have much information to provide feedback about them. I have no idea how the purchase of CleverTap was done as I was not in charge of it. I would recommend CleverTap primarily to B2C companies with a strong mobile or digital product presence, like us. It is particularly useful for e-commerce, gaming, or other subscription-based services where user behavior and retention are very important. My overall review rating for CleverTap is eight out of ten.

Private Cloud

Amazon Web Services (AWS)

What do you like best about the product?

The most helpful part is the flexibility in segmentation and automation. We can target users based on real behavior, personalize campaigns, test different approaches, and see results quickly - all within one platform. Also different team at CleverTap are doing a great job.

What do you dislike about the product?

Some parts of CleverTap can feel complex and require several steps especially for advanced segmentation and campaign setup. Reporting and data exports could also be more flexible and it can sometimes take time to understand why a campaign or audience behaves differently than expected.

What problems is the product solving and how is that benefiting you?

CleverTap helps us better understand user behavior and turn that data into targeted communication. It allows us to segment users, automate campaigns, which saves time and helps improve engagement and campaign performance.

What do you like best about the product?

The UX is very easy to understand and navigate. The features are great, and customer support is prompt and helpful. Overall, it delivers great ROI.

What do you dislike about the product?

The new developments are taking a bit longer than expected.

What problems is the product solving and how is that benefiting you?

We use it to execute campaigns, and we mostly rely on the push notification channel.

What do you like best about the product?

I like how user-friendly it is. The analytics section is very comprehensive and makes it easy to create cohorts. The campaign features also keep improving, with upgrades that provide more experimental options over time.

What do you dislike about the product?

It would be great if certain charts could be pinned to the dashboard and made visible to everyone using the account, so they’re easier to access.

What problems is the product solving and how is that benefiting you?

User actions are being tracked, and users can be segmented based on these behaviour patterns. This allows us to target them for either activation or retention, helping us meet our activation and retention targets.

Recommendations to others considering the product:

Consider adding a feature to pin charts to the dashboard for easier access.

What do you like best about the product?

CleverTap team is like an extended team which helps us build product together. Yes, it's definitely helping us improve the funnel and reduce the cost ultimately.

What do you dislike about the product?

CleverTap AI can do much more than what it's doing currently - right from agentic systems to complete end to end execution.

What problems is the product solving and how is that benefiting you?

CleverTap for us is not just the engagement platform, but it helps with the analytics as well.

What do you like best about the product?

A very handy, easy-to-use tool. Customer support is great, and I appreciate the ongoing new developments and added features.

What do you dislike about the product?

New features generally take some time to roll out for everyone to use. It would help if timely updates about any changes were communicated as early as possible.

What problems is the product solving and how is that benefiting you?

CleverTap is addressing AI-driven automation, which is exactly what we’re looking for to scale our current campaigns.

What do you like best about the product?

I use CleverTap as a CRM tool for sending hyper-personalized nudges to our customers. CleverTap offers a plug and play tool that integrates well with both internal tools and external vendors, becoming a one-stop tool for all promotional use cases. It provides a rich variety of features and integrates well with the app front end and other systems. Additionally, I appreciate the great support for resolving queries, bugs, and feature addition. The initial setup was pretty easy. It integrates with the app frontend using an sdk.

What do you dislike about the product?

It needs richer analytic tools for generating insights. I believe improving features like conversion dashboards and offering better views and cuts would be helpful. Adding some AI features would also help me in exploring data.

What problems is the product solving and how is that benefiting you?

I use CleverTap as a CRM tool to send hyper-personalized nudges across various communication channels. It integrates with all our internal tools and external vendors, becoming a one-stop tool for promotional use cases.