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CleverTap All-In-One Customer Engagement Platform
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers.
Reviews (687)
Prajwal Shetty
Campaign journeys have boosted user engagement but still need better accuracy and multichannel flow
Reviewed on Oct 06, 2026
Review provided by PeerSpot
What is our primary use case?
My main use case for CleverTap is campaign management.
I use CleverTap for campaign management by setting up dynamic and static communications. Dynamic communications occur if any users drop off from any of the stages. For example, my company is a fintech company where users need to complete KYC to proceed with their application. If they drop off from the KYC in the middle before continuing the application, I send a communication to them through the dynamic option within five to ten minutes. Static communication means ad hoc communication; for instance, I use CleverTap to run a campaign to reactivate users who have been inactive in the app over the last six months.
I also use CleverTap to set up different types of communication such as WhatsApp, email, push notifications, and in-app messages. I use CleverTap for all the analysis including how many users came in, how many users converted, and how many users tapped on push notifications.
How has it helped my organization?
CleverTap positively impacts my organization by making campaigns more organized and easily measurable. All the success metrics and everything we need can be obtained in a few seconds whenever we want.
We track several specific success metrics using CleverTap, including delivery rates, click rates, and conversion rates to measure success.
I have seen improvements in user engagement and conversion rates. CleverTap has helped us increase the delivery rate of any channels, increase the click rates, and increase the conversion rates. For example, we analyze if somebody has done the action or not, such as if they have dropped off from a certain application, whether they completed that application or not.
What is most valuable?
The best features CleverTap offers include campaign management, analytics, Journey Builder, ad hoc communication, best time features, event triggers, and the ability to import and export data.
Out of those features, I find Journey Builder to be the most valuable in my daily work because I can set up a whole journey for the user from the start to the end of their applications, which is very enjoyable to do.
I would like to add that we can build any type of journey we want; we just need to write the logic properly for that.
What needs improvement?
CleverTap can be improved by allowing multi-channel journey building since currently, we can only choose one channel when building the journey, which is something that needs to be enhanced.
Many people face issues with user duplication, where multiple users get attributed to a single ID; that is an improvement CleverTap needs to make.
CleverTap's accuracy and reliability of output are about sixty to seventy percent accurate, and for the rest, they need to make significant improvements to match capabilities found in systems like Gemini or ChatGPT.
For how long have I used the solution?
I have been using CleverTap for two years.
What other advice do I have?
I would advise others looking into using CleverTap to be very aware during the integration phase about what aspects will come into play and how user and channel attributes will function.
Regarding CleverTap's AI capabilities, I think its governance and security do not negatively affect anything. We majorly use AI to enhance or optimize the engagement of users, so I believe its governance and security are good.
I would rate CleverTap a six on a scale of one to ten.
Music
Behavior-Led Journey Building with Fast Optimization
Reviewed on Sep 10, 2026
Review provided by G2
What do you like best about the product?
It makes it easy to build targeted, behaviour-led journeys, be it real-time basis or past behaviour while also giving visibility to understand what is working and optimise quickly. On execution level as well it is pretty straightforward and easy to manage while scheduling. Its ability to integrate with other tools and share correct data has also helped to increase the efficiency of the campaigns.
What do you dislike about the product?
For Journeys, if changes are required across multiple nodes, you still need to go into each node individually and make the updates manually. For larger or more complex journeys, this can become quite time-consuming. Having an option to make bulk edits or apply changes across multiple nodes would make journey management much more efficient.
What problems is the product solving and how is that benefiting you?
The biggest benefit is improved execution efficiency and the ability to make communication more relevant to the user based on their real-time behaviour. It also gives visibility into campaign performance, which helps us understand what is working, optimise communication, and make quicker decisions for future campaigns.
Umesh B.
Simple, Easy-to-Use Platform with a Supportive CSM Team
Reviewed on Sep 05, 2026
Review provided by G2
What do you like best about the product?
Ease of use is a strong point. The product design is simple and makes it easy to understand the platform quickly. The CSM team is also supportive and stays close to the client to help clarify things, answer questions, and resolve queries.
What do you dislike about the product?
Creating AMP emails used to be difficult earlier, but now it’s okay because there are predefined templates available to use.
What problems is the product solving and how is that benefiting you?
Understanding DAU and MAU helps us see what users are doing and what they like about our platform. It also helps us understand user choices, so we can target them again and again and achieve better retention.
Aditya C.
User-Friendly Platform with Timely Support
Reviewed on Sep 04, 2026
Review provided by G2
What do you like best about the product?
The platform is user friendly and easy to understand. The support is timely
What do you dislike about the product?
New features stay a lot longer in the beta phase and implementing them takes time
What problems is the product solving and how is that benefiting you?
Clevertap is ensuring the marketing communications are seamlessly sent across channels in an effective way. Performance is fast
reviewer2885628
Targeted analytics have powered retention campaigns and bring inactive users back effectively
Reviewed on Sep 03, 2026
Review from a verified AWS customer
What is our primary use case?
We typically create campaigns for retention and reactivation using app push and email. Our general approach with CleverTap involves creating certain cohorts based on the date when users become detached from our service within a specific period. We then send messages based on particular campaign scenarios to bring them back to our service.
What is most valuable?
We use many analytics features from CleverTap itself, and they are quite useful. I believe the most powerful features are the combination of behavioral analytics and segmentation. There are many CRM messaging tools in our field, and each service has special features. CleverTap's specialty in those aspects is analytics. I can use their features and reports as decent analytics reports without needing another product analytics tool. So far, we are using CleverTap at a certain level and are quite satisfied with it.
What needs improvement?
One area that could be improved is the overall usability of the platform as the number of campaign segments grows. CleverTap offers a lot of functionality, but because analytics, segmentation, and campaigns are all available in the same platform, it can become fairly complex for new users. The biggest opportunity is simplifying some of those advanced functionalities while keeping the depth of the platform.
For how long have I used the solution?
I have used CleverTap for around one year.
What do I think about the stability of the solution?
CleverTap is quite stable in our circumstance.
What do I think about the scalability of the solution?
Beyond the campaigns we are currently running, there are many features that we have not used yet. I believe the scalability is quite large and extensive.
How are customer service and support?
CleverTap's customer service is quite good because we are currently holding regular meetings with the AE and the CSM from CleverTap. They regularly gather our feedback and conduct question-and-answer sessions about that. We are quite satisfied with this level of service.
Which solution did I use previously and why did I switch?
Before using CleverTap, we did not use any CRM messaging tools. We wanted to conduct messaging campaigns and see the experience among them, but we could not implement them properly because we had to do all of those things manually on our first-party system. Thanks to CleverTap, we could easily create all of those campaign scenarios and make them happen. We can also see the results and develop them based on those results.
How was the initial setup?
CleverTap offered us plenty of information, documentation, and a thorough onboarding process.
What was our ROI?
I cannot state the absolute number of the ROI itself, but I have no information about the purchase. However, we have set certain goals for our retention campaigns via CleverTap, and we are currently achieving those goals. I assume the ROI is satisfactory.
What's my experience with pricing, setup cost, and licensing?
The setup cost is generally really useful and easy to work with. I have no complaints about that.
Which other solutions did I evaluate?
As I am not in charge of the purchase, I only have limited information about that. As far as I know, the pricing of CleverTap is quite competitive compared to the other competitors we reviewed before. I believe it would be reasonable.
What other advice do I have?
There are several features that we are aiming for with our CRM campaigns using CleverTap, and most of those features have improved compared to what we could not do before. I would rate CleverTap eight out of ten. I typically do not give a ten to any service I have experienced unless it truly feels perfect. I personally consider the maximum to be a nine. The reason I subtract one from the nine is that there was some struggling involved.
I actually do not use much of the AI features in CleverTap itself. However, I can see that CleverTap is trying to adapt and put AI features into their product, and it will get improved. To be honest, I do not have any expectations for AI features that are built into any product. I do not use them separately, so I do not have much information to provide feedback about them. I have no idea how the purchase of CleverTap was done as I was not in charge of it. I would recommend CleverTap primarily to B2C companies with a strong mobile or digital product presence, like us. It is particularly useful for e-commerce, gaming, or other subscription-based services where user behavior and retention are very important. My overall review rating for CleverTap is eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Computer Software
Flexible Segmentation and Automation That Delivers Fast Results
Reviewed on Sep 03, 2026
Review provided by G2
What do you like best about the product?
The most helpful part is the flexibility in segmentation and automation. We can target users based on real behavior, personalize campaigns, test different approaches, and see results quickly - all within one platform. Also different team at CleverTap are doing a great job.
What do you dislike about the product?
Some parts of CleverTap can feel complex and require several steps especially for advanced segmentation and campaign setup. Reporting and data exports could also be more flexible and it can sometimes take time to understand why a campaign or audience behaves differently than expected.
What problems is the product solving and how is that benefiting you?
CleverTap helps us better understand user behavior and turn that data into targeted communication. It allows us to segment users, automate campaigns, which saves time and helps improve engagement and campaign performance.
Janvi K.
Easy-to-Use UX, Great Features, and Prompt Support Deliver Strong ROI
Reviewed on Sep 03, 2026
Review provided by G2
What do you like best about the product?
The UX is very easy to understand and navigate. The features are great, and customer support is prompt and helpful. Overall, it delivers great ROI.
What do you dislike about the product?
The new developments are taking a bit longer than expected.
What problems is the product solving and how is that benefiting you?
We use it to execute campaigns, and we mostly rely on the push notification channel.
Shruti J.
User-Friendly Tool with Comprehensive Analytics and Improving Campaign Features
Reviewed on Sep 01, 2026
Review provided by G2
What do you like best about the product?
I like how user-friendly it is. The analytics section is very comprehensive and makes it easy to create cohorts. The campaign features also keep improving, with upgrades that provide more experimental options over time.
What do you dislike about the product?
It would be great if certain charts could be pinned to the dashboard and made visible to everyone using the account, so they’re easier to access.
What problems is the product solving and how is that benefiting you?
User actions are being tracked, and users can be segmented based on these behaviour patterns. This allows us to target them for either activation or retention, helping us meet our activation and retention targets.
Recommendations to others considering the product:
Consider adding a feature to pin charts to the dashboard for easier access.
Bhavya K.
CleverTap Feels Like an Extended Team for Building Products
Reviewed on Aug 31, 2026
Review provided by G2
What do you like best about the product?
CleverTap team is like an extended team which helps us build product together. Yes, it's definitely helping us improve the funnel and reduce the cost ultimately.
What do you dislike about the product?
CleverTap AI can do much more than what it's doing currently - right from agentic systems to complete end to end execution.
What problems is the product solving and how is that benefiting you?
CleverTap for us is not just the engagement platform, but it helps with the analytics as well.
Health, Wellness and Fitness
Handy, Easy-to-Use Tool with Great Support and Ongoing Improvements
Reviewed on Aug 31, 2026
Review provided by G2
What do you like best about the product?
A very handy, easy-to-use tool. Customer support is great, and I appreciate the ongoing new developments and added features.
What do you dislike about the product?
New features generally take some time to roll out for everyone to use. It would help if timely updates about any changes were communicated as early as possible.
What problems is the product solving and how is that benefiting you?
CleverTap is addressing AI-driven automation, which is exactly what we’re looking for to scale our current campaigns.