CleverTap All-In-One Customer Engagement Platform

CleverTap serves as an all-in-one engagement platform for us, allowing us to build a 360-degree customer view by integrating data from different sources such as our website, our CRM, and our application. We conduct data analysis on this integrated information to retain more customers and provide a more personalized experience to our users.

One practice we regularly employ with CleverTap is grouping our customers into different buckets. With the best-in-class automated segmentation model that CleverTap provides, we are able to easily segment our customers into different profiles such as champion customers, loyal users, or users at risk. Based on the data, we segment this to provide personalized experiences and engagements to our end users so that our ultimate goal is to help retain the customers. We also use email marketing along with CleverTap and AI agents as chatbots and other communication mediums.

This is how we use CleverTap: with the data that we get from it, we do analysis and build a 360-degree customer view.

One of the best features CleverTap offers is powerful user segmentation and real-time analytics, which are very effective in terms of targeting and creating personalized campaigns.

We primarily rely on the real-time analytics that CleverTap provides. With it, we ingest data from different sources such as our website, CRM, and application, and we use real-time analytics to get deeper insights and more granular level data to extract user insights and provide more personalized and targeted marketing campaigns. This helps us retain our customers better.

With the help of CleverTap's decision-making AI, CleverAI, we are able to easily improve our overall customer retention by 25 percent. Year-on-year, we have seen a 25 percent improvement in customer retention purely because of the analytics and data it provides; we can be more proactive rather than reactive and get to our customers in much quicker and more personalized ways.

We specifically tracked the 25 percent improvement through some dashboards using CleverTap, and year-on-year, we can see an improvement. After the introduction of CleverTap, the number of users that we have retained has increased by 25 percent, directly resulting in us getting more sales out of those customers.

One area of improvement I would suggest for CleverTap can be on the user interface; it is not very user-friendly. There are still a lot of gaps because it is not easy for any new user to get onboarded with the platform and start using it from day zero. Improvements can be made there, but in terms of features, I have no complaints so far.

The onboarding was pretty smooth. In terms of help documentation, more documentation can be provided so that new users can start using the platform from day zero itself, but apart from that, feature-wise, I do not have any other complaints.

I have been working in my current field for eight years.

CleverTap is highly stable, and as a cloud solution, we have not faced any stability issues. The updates are also quite regular.

I believe CleverTap is easy to scale. Being a cloud solution, we have scaled from five users in the beginning to seven users currently.

I would rate customer support a ten out of ten because they are very knowledgeable and patient with our queries.

We did not use any previous solutions; we were doing it in-house only, which is why we badly needed a solution such as CleverTap.

The setup was pretty smooth, taking around two to three days.

We have definitely seen a return on investment in terms of the customers we have retained, with a 25 percent improvement in customer retention, resulting in a 20 percent overall revenue growth for us.

I would say the pricing of this product is on the lower to medium side; it is not very costly for the features and data analytics it offers, and it is quite cheap in my opinion.

We did not evaluate any other options; we knew about CleverTap beforehand because of its good features that suited our requirements, and it was customizable, so we went ahead with it.

I would definitely urge others to start using products such as CleverTap due to the pure data analytics offered; it gives us a view of our customers that we did not know of before, helping us be more proactive rather than reactive, which is the need of the hour in today's market scenario.

Everything is great with CleverTap; I hope it continues.

The interview was great. I give this product a review rating of ten out of ten and encourage you to keep up the good work.

Private Cloud

Amazon Web Services (AWS)

My main use case for CleverTap is planning personalized push notifications as well as funnel analysis data. A specific example of how I used CleverTap for push notifications is that I created different journeys for activation and engagement. Similarly for push notifications, I tried sending push notifications to different cohorts of users at different frequencies and communication times.

The best features CleverTap offers are their push notifications and campaign model, and while the analysis point of view isn't as smooth as Mixpanel, it is still functional and does the job, especially since Mixpanel is a bit costly. Apart from this, cohort analysis and everything works well.

I was able to increase the activation metrics with CleverTap; for the contact, it was a cricket game where I improved the activation metrics like match start and match completion rates, plus I ran in-app notifications to capture reviews and direct satisfied users to the Play Store, which helped us increase our overall Play Store ratings as well.

CleverTap has positively impacted my organization because we were able to increase activation metrics like match start and match completion rates by 18 and 29%, respectively, and we saw an increase in our Play Store ratings, but beyond that, we could not continue our initiatives due to the Unity integration issue.

When I say the analysis isn't that smooth, what I realized is that there are some issues with their Unity integration, and since we are primarily a gaming company, we experienced a lot of data inconsistencies there that they were not able to resolve. Their Unity integration stands out as needing work, especially in my use case with CleverTap.

Apart from the positives, the major issue was that unlike Mixpanel, where I can do the analysis and share the URL which anyone can retrieve, that's not a possibility in CleverTap. This means if I want to refer to that analysis later, I cannot save it that way, and I have to rerun everything, reapply all filters, and see the analysis, which makes it difficult for referencing when analyzing a lot of data.

I have used CleverTap for six months in my current organization.

In my experience, CleverTap is not stable, at least for Unity.

CleverTap's scalability is good; I did not find any issues.

The customer support for CleverTap is good. I would rate the customer support on a scale of one to ten an 8.5.

I was not using any different solution previously.

There is obviously a return on investment with CleverTap.

My experience with CleverTap regarding pricing, setup cost, and licensing indicates that the pricing is decent; I think it's much cheaper.

Before choosing CleverTap, we evaluated MoEngage as well, but then we started a POC with CleverTap itself and decided to go with it.

I rate CleverTap a seven out of ten. I choose seven out of ten because it's useful in terms of overall funnel analysis and push notifications, but there is scope for improvement as I suggested earlier.

CleverTap's AI capabilities governance and security are pretty good, though we didn't deep dive into them. We were not able to check CleverTap's AI capabilities thoroughly; we just saw a few things in beta, but since our core analysis issues were not resolved, we could not analyze it further.

I did not purchase CleverTap through the AWS Marketplace.

If you're into gaming and you are on Unity, I think you can consider other tools, but if you are on another tech stack, I think you can give CleverTap a try.

Public Cloud

Amazon Web Services (AWS)

What do you like best about the product?

What I like best about CleverTap is its ability to bring customer data, segmentation, analytics, and engagement into a single platform.

What do you dislike about the product?

The platform has certain limitations, such as restricted flexibility in automating data pushes to external servers. Additionally, fallback WhatsApp messaging can sometimes fail due to Meta’s frequency constraints, which can impact delivery reliability in specific use cases.

What problems is the product solving and how is that benefiting you?

CleverTap helps solve key challenges - customer data fragmentation, user engagement, and lifecycle marketing execution. By bringing analytics, segmentation, and multi-channel messaging into a single platform, it removes the need to rely on multiple disconnected tools.

From a business perspective, this leads to better customer retention, higher campaign efficiency, and improved conversion rates.

What do you like best about the product?

all communications (email, wa, sms, etc) channels managed in one place, high degree of customization be it targetting users, or personalizing content to target audience through linked content, automated features such as journeys and bulletins and end to end user engagement through camapigns, journeys and promos (loyaltly points)

What do you dislike about the product?

minor UI issues when setting up camapigns, (ex, drop downlists , selection boxes jump while setting up campaigns), less filter features in content manager

What problems is the product solving and how is that benefiting you?

I’m able to set up user communication flows for multiple user behaviours using the custom rules I’ve configured. This has helped me get at least 2/3 of my subscribers to use their subscription features month after month, and to stay engaged with my content in one way or another (email, WhatsApp, push, web, or app).

What do you like best about the product?

CleverTap is an end-to-end customer engagement platform that captures various trends and nuances of user behavior, enabling every communication is contextual and relevant for the user.

The Agents on Segments and Predictive Analytics are great enhancements that have already started giving measurable results. The Predictive capabilities have enabled us to proactively identify potential loyalists and about-to-churn users. This has improved our discovery and conversion metrics.

What do you dislike about the product?

CleverTap should focus on building more industry-first AI-powered capabilities that will empower lifecycle marketing teams to focus more on experiment designing and optimizations.

What problems is the product solving and how is that benefiting you?

We started our partnership with CleverTap to address a key business problem:
Improving conversion across abandoned carts on the back of personalized and timely nudges.

Furthermore, with CleverTap Journeys, we were able to drive cohesive and consistent omnichannel experiences at scale across email, push, SMS, and in-app notifications. Timely nudges with personalized offers prompted users to re-engage with their abandoned carts and complete their purchase, significantly increasing conversions on our platform.

What do you like best about the product?

Easy segmentation and analytics capabilities help us identify the right segments at the right time and convert more users

What do you dislike about the product?

Sometimes we dont get the stats on the platform correctly and need to raise ticket to get the issue resolved and stats corrected, this happenes a lot of times and takes some time, if the team works on this issue and resolves it using their tech that would save significant time.

What problems is the product solving and how is that benefiting you?

Clevertap is helping us target users from one platform and deliver personalised messaging and notifications to the users, this makes our users feel noticed and that we truely care for them, it really helps us build the trust with customer and get better user retention.

What do you like best about the product?

What I like best about CleverTap is the precision it brings to customer engagement. By harnessing real-time passenger data and behavioral insights, the platform enables us to engage travelers at the right time with truly individualized communication.

CleverTap’s Assisted Agents are what are driving these results for us. Segment Builder Agent leveraged booking details, traveler profiles, route data, and previous purchase history to create actionable micro-segments in real-time. Journey Builder Agent and prompt to email initiated automated email campaigns based on real-time indicators. Path Optimizer Agent orchestrated touch points from booking confirmation to last-minute upgrade, ensuring timely, contextual email engagement
throughout the traveler lifecycle. Creative Agent crafted emails to highlight route benefits, exclusive offers, and bundled ancillaries tailored to each traveler.

Furthermore, availability of MCP and Bring Your Own Model makes it easy for us to integrate our models directly into the CleverTap platform which would help in monitoring control, governance and trust.

What do you dislike about the product?

With the complex data set for an Airline Industry, the onboarding required very advanced level of integration which consumes time and effort.

Analytics reporting ecosystem can be improved further.

UI/UX updated and changed should be informed to the customer for ease of transition between new screens.

What problems is the product solving and how is that benefiting you?

One of the key challenges we were facing was engaging travelers within a narrow pre-travel window without causing notification fatigue. Our objective was to streamline campaign execution across millions of sends while transforming email from a transactional channel into a high-ROI revenue driver.

The CleverTap platform’s advanced segmentation, trigger-based journey design, real-time experimentation and optimization, and agentic AI capabilities – with the Decisioning Engine at the core – helped us deliver hyper-personalized experiences at scale. Today, we are able to orchestrate millions of dynamic sends without overwhelming customers or diluting message effectiveness. The concerted efforts boosted our Open rate by more than 18%, CTR ~ 8% and conversions ~ 5%.

What do you like best about the product?

What we like best about CleverTap is its ability to combine powerful customer engagement capabilities with AI-driven intelligence. We've been leveraging CleverTap's Predictions capabilities to better understand customer behavior, identify high-intent users, and create more personalized experiences across the customer lifecycle.

CleverTap’s Assisted Agents for journey building, lifecycle optimization, copywriting, and design have helped improve the efficiency of our marketing operations. They provide intelligent recommendations that help optimize engagement strategies and customer journeys at every stage of the lifecycle, while also automating campaign launches and workflows. Together, these capabilities reduce manual effort, help our teams move faster, and improve overall campaign performance.

CleverTap's Lifecycle Agents which represent an industry-first approach to end-to-end lifecycle optimization. The ability to intelligently identify opportunities across activation, engagement, retention, and reactivation has the potential to significantly enhance how marketers manage customer relationships at scale.

What do you dislike about the product?

As CleverTap continues to introduce advanced AI and Agentic capabilities, there can be a learning curve in fully understanding and operationalizing all the available features at once.

That said, CleverTap's continuous innovation and product evolution give us confidence that the platform will continue to deliver increasing value over time. We are also looking forward to expanded participation in programs such as the Agentic Adoption Pioneers Program, which helps brands accelerate their AI and Agentic transformation journey.

CleverTap can take up more ownership to guide us how to solve a 3rd party problem and handle situations where a link is not working or not leading users to the desired landing page etc.

What problems is the product solving and how is that benefiting you?

One of the biggest challenges we face is delivering personalized customer experiences at scale while efficiently managing engagement across multiple lifecycle stages. CleverTap helps solve this by combining predictive intelligence, customer analytics, automation, and AI-assisted decision-making within a single platform.

Predictions help us proactively identify customer intent and engagement opportunities, while Assisted Agents streamline journey optimization and campaign execution. This has helped reduce manual effort, improve targeting accuracy, and accelerate campaign deployment.

Lifecycle Agents further strengthen CleverTap's vision for Agentic customer engagement by helping marketers optimize the entire customer lifecycle through intelligent recommendations and guided actions. As a result, we are able to improve customer engagement, drive better retention outcomes, and operate more efficiently.

We look forward to continuing our partnership with CleverTap and exploring further innovation together as these Agentic capabilities continue to evolve.