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634 reviews
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    Vaivhav K.

Best CRM for Mobile Marketing

  • January 29, 2026
  • Review provided by G2

What do you like best about the product?
Best CRM for mobile marketing, great UI and UX
What do you dislike about the product?
nothing as of now; they are best in the industry
What problems is the product solving and how is that benefiting you?
Complete Marketing Automation


    Felice C.

Seamless Marketing Automation with Powerful Analytics

  • January 05, 2026
  • Review provided by G2

What do you like best about the product?
We use CleverTap for our business marketing needs and it has been awesome. From whatsapp marketing to marketing automation and mobile marketing, everything works perfectly.
I like that CleverTap comes with great marketing analytics features and the ability to personalize marketing makes it even better.
We also leverage on mobile app optimization and comes with great features that has made our marketing efforts smooth.
What do you dislike about the product?
With CleverTap, we have not had issues and everything works.
What problems is the product solving and how is that benefiting you?
We use CleverTap for mapping customer journey and this data helps us personalize marketing which ensures high conversion rates. In addition, the tool is awesome when it comes to marketing automation as well as mobile marketing.


    Automotive

Comprehensive Product with Real-Time Data, but CX Support Needs Improvement

  • December 27, 2025
  • Review provided by G2

What do you like best about the product?
Product completeness, near real time data
What do you dislike about the product?
Our new dedicated CX Team isn't supportive
What problems is the product solving and how is that benefiting you?
Automation retargeting journey near real time


    Shadab K.

Empowers Engagement, Room for Analytics Improvement

  • December 17, 2025
  • Review provided by G2

What do you like best about the product?
I like CleverTap's segmentation feature. It was really easy to set up with the help of the tech team.
What do you dislike about the product?
Tracking of events in the analytics dashboard can be improved, sometimes it does not show the correct value.
What problems is the product solving and how is that benefiting you?
I use CleverTap to increase email open rates, boost active users, improve conversion rates, and reduce cart abandonment.


    Angie R.

CleverTap: All-in-one for Personalized Campaigns and CRM

  • December 05, 2025
  • Review provided by G2

What do you like best about the product?
I like the ease of segmenting with CleverTap and consider it an all-in-one, as it allows me to create all kinds of campaigns and validate segments to achieve a more personalized experience. It is easy to create simple campaigns and it is a tool that allows for progressive learning as more complex things are created, which I find good.
What do you dislike about the product?
It could allow more advanced journeys that are simpler to make.
What problems is the product solving and how is that benefiting you?
I use CleverTap to create marketing campaigns and automated CRM journeys. It's an all-in-one tool that allows me to validate segments to offer a more personalized experience.


    Alive L.

Powerful for Marketing, But Improvement Needed in Previews

  • November 25, 2025
  • Review provided by G2

What do you like best about the product?
I really like the different communication methods that CleverTap offers, as they allow me to effectively manage my marketing strategies. I find the strategy plan and the platform itself very valuable. Additionally, their statistics system through events conducted in the application in Analytics is good, as it provides me with the necessary information and analyses to make decisions.
What do you dislike about the product?
I would like CleverTap to improve its preview function in campaigns. It would be very helpful to have some kind of message preview in campaigns that are native display. Additionally, I found that the initial setup was not so easy since there are sections of the platform that are a bit complicated to understand.
What problems is the product solving and how is that benefiting you?
I use CleverTap to improve communications and create effective journeys, especially with its communication methods.


    Belissa C.

Efficient Automation, Outstanding Consulting

  • November 25, 2025
  • Review provided by G2

What do you like best about the product?
I really like that CleverTap offers me a dedicated account manager, Juan Carlos, with whom I have meetings every two weeks. His ability to resolve doubts and help me is impressive. He is attentive and proactive, sometimes even remembering pending tasks better than I do. This personalized attention is something I value greatly, especially compared to other CRM tools I have used like Salesforce, HubSpot, Braze, Inblue, and ActiveCampaign, where I have not had the same level of support. This positive experience is the main reason why I recommend CleverTap with a score of 10 to my colleagues and friends. The human touch and constant follow-up from my account manager make a big difference in my overall experience with CleverTap.
What do you dislike about the product?
I have had some difficulties with the CleverTap support team. They are often very technical, and since I am not very technical, it becomes complicated for me to understand certain processes. It would have been helpful to have a more accessible introduction, especially in technical areas like HTML configurations and subscriptions. I feel that these aspects required me to learn on my own in order to then teach it to my team, which turned out to be a challenge since I have a more strategic profile. Additionally, I would like there to be a system of exams or tests for interns, so they could practice and learn more effectively, as they often do not practice enough on their own.
What problems is the product solving and how is that benefiting you?
I use CleverTap to automate processes and maintain life cycles, improving the tracking and analysis of user behavior across various channels, facilitating reactivation and onboarding.


    Susana C.

Automation and customer analysis that drive user experience

  • November 20, 2025
  • Review provided by G2

What do you like best about the product?
To be able to automate the company's marketing, in order to improve the user experience. To be able to analyze in depth the behavior of my customers and their navigation within the app.
What do you dislike about the product?
The topic of reports could improve a bit, having the valuable information clearer and easier to analyze.
What problems is the product solving and how is that benefiting you?
Operability in communication issues and user contacts. It solves the issue of improving our communication flows with clients, greater personalization, and assertiveness in the information we provide to users.


    Financial Services

Ease of Use and Statistics that Drive Decisions

  • November 19, 2025
  • Review provided by G2

What do you like best about the product?
Ease of use, technology, and reaching conclusions quickly with the statistics provided to us
What do you dislike about the product?
The way in which the reports are delivered 😪 there are too many fields that result in 0 and create a lot of visual noise. We should be able to fully customize what we want to be sent in the report according to the data that is important for each professional.
What problems is the product solving and how is that benefiting you?
Being able to reach users in a personalized way, based on their behaviors, is extremely beneficial to me, as it allows me to segment precisely and achieve my conversion goals more easily.


    David F.

Personalization and Automation at Their Best

  • November 19, 2025
  • Review provided by G2

What do you like best about the product?
Personalization, automation. We can create a lot of campaigns, journeys with different channels for upgrade our performance.
What do you dislike about the product?
Sometimes clevertap is bug and page load is too slow
What problems is the product solving and how is that benefiting you?
CleverTap allows us to optimize operations with automations, consolidate user information, and make use of each segmentation by understanding behavior through events.