Easy Customer Journey Setup and Tracking That Delivers
What do you like best about the product?
Setting up customer journey and tracking mechanism
What do you dislike about the product?
UI could have been improved. Currently it is more clumsy.
What problems is the product solving and how is that benefiting you?
Helping to engage with our drivers and customer
Brilliant User Segmentation with Real-Time Tracking and Powerful AI Personalization
What do you like best about the product?
CleverTap is a brilliant user segmentation solution, which groups them based on interests, preferences, purchase history, behaviors, among others
The program issues real time tracking of clients, and their actions are recorded to help the marketing team understand the campaign mode to use
The engagement channels are multiple and this helps users to engage using emails, WhatsApp, SMS, and web notifications
CleverTap has a great goal of customer retention, snd this creates a long-term engagement plan
The automation strategy for CleverTap helps in capturing customer journey and this guides in setting up campaigns
The powerful AI personalization capabilities is something that helps in identifying any marketing opportunities and customize messages
What do you dislike about the product?
CleverTap has a dashboard with multiple features and they create a complex learning trend for users
The implementation, set up documentation and integration takes a different path that drains the company
What problems is the product solving and how is that benefiting you?
CleverTap is resourceful in improving the customer retention and satisfaction and this is through understanding their behaviors and personalizing the engagement
The customer support is well centralized and this makes messages be well responded and proper analysis done
The consistent tracking of customer behavior by the app brings a powerful interaction scope for the company
CleverTap supports personalized marketing, with specific messages to specific customers through the behavioral analytics
The insights we capture from clients through the app are very actionable and they help us run campaigns the most effective way
A Comprehensive Tool That Greatly Improves Our CRM Experience
What do you like best about the product?
It's a very comprehensive tool and has greatly facilitated our CRM experience at work.
What do you dislike about the product?
To be honest, so far I haven't found anything I don't like about the tool.
What problems is the product solving and how is that benefiting you?
It has helped me a lot in terms of deliverability across several of the channels we manage, such as email, WhatsApp, and SMS.
A great martech tool for Customer Engagement, Retention and Powerful AI-Driven Analytics
What do you like best about the product?
It’s a great martech tool in the industry right now. The integration is very easy, and the support team will help you thoroughly. Great performance in terms of dashboards and analytics, with a few amazing AI features for segmentation, analytics, and content writing. Go for this if you have an app-based product for the best roi.
What do you dislike about the product?
Some parts can feel a bit complicated for beginners. While the basic campaign setup is straightforward, mastering advanced segmentation, event mapping, and lifecycle automation can be difficult. The dashboard includes a lot of features, which are powerful, but it can also make navigation feel unintuitive, especially when you’re managing multiple campaigns or trying to analyse cohorts.
What problems is the product solving and how is that benefiting you?
We’re solving multiple use cases, including product discovery, ATC, and checkout journeys, supported by lifecycle campaigns. The AI-led features, such as predictive segmentation and content generation, also help a lot.
Powerful Analytics, Needs Faster Feature Releases
What do you like best about the product?
I really like CleverTap's analytics and the ability to drill down each and every metric, which is very well built. The accuracy of the data is also the best in the industry. The drill-down of analytics is present across all platforms, but the way you can do it in CleverTap is seamless and makes further analysis and campaigning very effective.
What do you dislike about the product?
Their speed of bringing in the new features on par with competition is not that great. They do eventually bring the features, but the first ones, as you know, in marketing, speed matters as the max juice of a feature or a channel can be brought in only when we have the first mover advantage.
What problems is the product solving and how is that benefiting you?
I use CleverTap for sending push notifications, SMS, email, and in-product notifications. The analytics are seamless and accurate, making campaign planning and analysis easy.
Easy, Intuitive Audience Segmentation
What do you like best about the product?
The easy and intuitive way to segment audiences
What do you dislike about the product?
I'm having trouble understanding how a journey is built; the interface seems complicated to me.
What problems is the product solving and how is that benefiting you?
On a single platform, you can run an entire campaign structure across different channels.
Segmentation has powered personalized campaigns and now boosts retention with targeted offers
What is our primary use case?
My main use case for CleverTap is to boost user retention through personalized engagements, and I am hoping to achieve a much more targeted approach instead of just a generic blast. I want to reach users with the right message at the right time, and I expect to see measurable improvements in user engagement and reduction in churn.
I have used CleverTap for a shorter period, and I have implemented an automated campaign that triggers a push notification to users who have abandoned their cart for more than 24 hours. It segments the higher-value engagement users and delivers them exclusive offers.
The main additional use case I would like to add is the segmentation of customers for a mini-project in which I want to target a few users. I think it does pretty well at getting their feedback, and I am doing A/B testing on different in-app messages to see which timing yields better engagement so I can refine my targeting to retain users.
What is most valuable?
The best feature that CleverTap offers, which stands out to me, is the segmentation of customers. If we do not define which customers are churning and which are the most engaging, we cannot identify whom to target and remind to try the app once more. It is important for us to know the behavior and demographics of the group, as the interaction creates precise and personalized campaigns. I think it is a game-changer for targeting the right audience at the right time.
CleverTap has positively impacted my organization by helping us identify which customers to target as a segmentation of all customers is done. We can identify the age groups or user behaviors that are recorded in my project, allowing us to push users who are churning back because there may be some portions that can be recovered easily. The ability to personalize messaging based on user actions has really helped us keep the user engaged from the start.
What needs improvement?
I think CleverTap can be improved by including more in-depth analysis capabilities, and AI could be trained to give personalization suggestions while tracking the long-term user journey. Right now, it provides good snapshots of user behaviors and funnels users into categories, but in a longer timeframe, it could suggest ways to bring back churned customers. More personalization in that direction and adding strategic thinking could enhance the experience significantly.
For how long have I used the solution?
I have been working in my current field for 1.8 years.
What do I think about the stability of the solution?
In my experience, CleverTap is stable.
What do I think about the scalability of the solution?
I have not handled larger volumes of data or users yet, as I have only used it for a short time, but I think it is good.
How are customer service and support?
I have not had any interactions with CleverTap's support team yet, as I am currently using the free version.
Which solution did I use previously and why did I switch?
Before CleverTap, I used to perform data analysis on my own, and I switched because I needed to focus on how decisions can be made easily, instead of wasting time classifying users based on their activities.
How was the initial setup?
I found it pretty straightforward to set up these segments in CleverTap. We can define segments based on user events, profile attributes, or behavioral actions, and the platform automatically updates the group. A challenge I encountered was ensuring that event tracking is set up consistently because if the data is not clean or events are not logged accurately, the segment can get out of sync. So it took some fine-tuning at first.
What was our ROI?
I am seeing a return on investment because we do not have to perform in-depth work of classifying users based on daily logs. It becomes easier to know which segment to target and what daily activities the most users engage in, allowing us to inspire changes accordingly in other fields.
Which other solutions did I evaluate?
Before choosing CleverTap, I evaluated other options like traditional machine learning because you have more control over the data or metrics you use, and I believe it is one of the best options. I also looked into MoEngage, although I have not exactly used it.
What other advice do I have?
My advice to others looking into using CleverTap is that if you want a solution where you do not have to engage with the data yourself, but need thorough analysis provided to you easily, choose CleverTap.
I think CleverTap is truly one of the best, and it surely can perform better once more features are added into it. CleverTap is helping us achieve that, so I think it is impressive in that sense, although a few modifications can be made. I gave this review a rating of 9.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
CleverTap: Intuitive and Excelent Support
What do you like best about the product?
What I like the best about Clevertap is that is really intuitive and easy to use. With only a few clicks, I can download files with a lot of value information. Also, it can be connected with SQL providors like DataBricks throufh API to manage and automatize events. Another point that I would like to highlight is the support team, which is always there to solve any problem.
What do you dislike about the product?
Sometimes, when I download files and download or create a new segment I have to wait some minutes, which slows down my workflow.
What problems is the product solving and how is that benefiting you?
CleverTap helps us to send masive campaigns, and also it gives us a lot of value with metric analysis of all the campaigns we send, and the segments we send, to nurture the information about our clients.
Streamlined User Engagement with Room for Improvement
What do you like best about the product?
I like how CleverTap makes it easy to create campaigns and analyze data. The way it lets us track events, monitor logs, and understand user behavior through funnels is great. Creating and sending campaigns feels straightforward and doesn't take much time to get things up and running. Everything about the data feels clear and accessible, which helps us make better decisions and continuously improve our product.
What do you dislike about the product?
Overall it works for us, but there are a few areas that could be improved. Sometimes the learning curve can feel a bit steep when you're trying to set up more advanced features, funnels, or segmentation. Some parts of the UI could be a bit more intuitive. The initial setup was somewhere between moderate and difficult, especially if you want to activate advanced features. Getting the basics up and running is easy.
What problems is the product solving and how is that benefiting you?
I use CleverTap for analytics and engagement, simplifying data analysis and user behavior understanding. It helps us see user paths clearly, streamline campaign creation, and make better decisions, improving our product continuously.
Deep Behavioral Insights and Easy Segmentation Strengthen Platform Utility Despite Bugs
What do you like best about the product?
The ability to bring together analytics and engagement within a single platform is really valuable. It provides deep insights into user behavioural data, and the automation and personalization features make it easy to target our users more effectively.
What do you dislike about the product?
Whenever we roll out new features, we run into some kind of bug. We then have to raise a ticket, and the support team resolves the issue.
What problems is the product solving and how is that benefiting you?
CleverTap helps address the challenge of understanding and engaging users in a more meaningful, data-driven way. Rather than relying on scattered tools or incomplete insights, it brings customer data, behavior tracking, and campaign management together in a single platform. This makes it much easier to spot user patterns, segment audiences more accurately, and reach people with relevant messaging at the right moment. Overall, it saves a lot of time and effort while also improving campaign effectiveness and the user experience.
