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External reviews

495 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Arsh S.

Swiss Knife of a CRM

  • July 10, 2024
  • Review verified by G2

What do you like best about the product?
- Orchestrating multi-channel campaigns becomes super easy
- Tech-Integrations are easy and most use cases are covered in their documentation
- Exceptional Support
- Reporting and Data Management is decent
What do you dislike about the product?
A little slow in loading analytics and segments when the audience pool becomes too big (10M+)
What problems is the product solving and how is that benefiting you?
Personalization - Engaging with users who speak tens of different languages and very different in their age,education, business and temperament. CleverTap's personalization engine let us cater to each user in the language they want, in a tone they will like with features/services they will appreciate.
Automation - Automating thousand of communication nodes is quite easy in CleverTap. While the UI is intituitve (and deep) allowing interns to experts to work easily on it, API based campaign creation and modification capabilities are also convinient when it comes to business-as-usual/regular campaigns
Integrations - Integration with both internal and external tools is quite easy and for everything that's not natively integrated, their webhook module works like a charm.


    Vararat J.

The best automation analytic !

  • July 09, 2024
  • Review provided by G2

What do you like best about the product?
I have used CleverTap for more than 2 years now, and I think this program is the best way to use for tracking user behavior. Easy to use ex. segment target user, RFM Model or more features that are available to use and support business objectives and Marketing strategies. The last thing that I have to share is CleverTap has a good support team and very helpful if you have any problems.
What do you dislike about the product?
Documentation is too hard to understand for new users.
What problems is the product solving and how is that benefiting you?
I have used CleverTap many Feature such as Marketing Automation, Journey strategies, Segmentation, RFM Model etc. To send all the Promotion Campaing to the right user or interested user to increase revenue / frequency / retention / reactivate on our platform (Application / Website)


    Broadcast Media

The best tool for Audience Engagement

  • July 05, 2024
  • Review verified by G2

What do you like best about the product?
-I have been using CleverTap for acquisition, retention and churn management
-User-friendly interface, able to setup campaigns with ease
-Advances features such as personalised dashboard, automated journeys and segmentation capabilities
-Seamless omnichannel integration across multiple touchpoints (E-mail, Push Notification, In-app banner)
-Timely response and support from the team when answering queries and for troubleshooting
What do you dislike about the product?
-Some features and integration requires tech intervention from Product, which may cause delays
-Segmentation has room for improvement. I can't choose 'OR' but I am stick with using 'AND' which limits the criteria I'd like to set for a specific cohort
-Inaccurate conversion rates and unable to track which subscription plan a charged user has subscribed to based on a specific campaign.
-Rich notification requires a special code. Would be great if there is an easier way to set it up.
-The time it takes to stay logged in could be shorter as it is a hassle to be kicked out after being idle for a few minutes.
What problems is the product solving and how is that benefiting you?
Able to retarget inactive users via CSV uploads. This is crucial for churn management.
Able to split segmentations and customise messaging for each segment.


    Ankit S.

Clevertap user feedback

  • June 29, 2024
  • Review verified by G2

What do you like best about the product?
-> Intuitive UI
-> Dynamic segmentation capabilities
-> Ability to send bill reminder depending on due date
-> Good customer support team
What do you dislike about the product?
-> Slow UI
-> New feature development takes time to implement.
-> Perhaps Expensive
What problems is the product solving and how is that benefiting you?
-> Helps us in building precise cohorts
thereby increasing accuracy of targetting.

-> Supporting personalized content

-> Journey builder helps in targeting user depending on users behaviour/ response.

-> Targeting users in real time depending on their action/ inaction


    Vidit P.

Unrivalled customer support

  • June 29, 2024
  • Review verified by G2

What do you like best about the product?
- Extremely intuitive and easy to use
- A feature packed product that covers almost every channel possible and all work seamlessly in journeys
- A reliable partner to scale with and discuss use cases while figuring out ways to fullfil the objectives together. Kudos the support team
What do you dislike about the product?
- Considering the scale at which they operate, requesting changes/modifications to the product can get a little challenging but that'll seldom be the case
What problems is the product solving and how is that benefiting you?
- Analytics: Mapping customer journeys and understanding the gaps/drop offs in the funnel
- Omni channel communications: Reaching out to users across channels seamlessly using journeys


    Vani S.

Automation & User Behaviour Analytics at its best!

  • June 27, 2024
  • Review verified by G2

What do you like best about the product?
Clevertap is a very user friendly tool, makes life very easy in terms of setting up campaigns and journeys. The product documentation is well versed to make you understand the tool in depth. The amount of information that you can get about a user from this platform is amazing. We have run quite alot of personalised and user centric campaigns and seen really good results.
What do you dislike about the product?
Due to the sheer size of data that this platform holds, we face some issues with the loading speed.
What problems is the product solving and how is that benefiting you?
The main goal that Clevertap helps us solve is creating awareness and lead generation about a new product we have launched. Since our usecase is very specific with respect to, that we only want to communicate to the audience who is a user of our app. It gives us very high reachibaility and we can easily communicate with our users from multiple channels.


    Retail

Easy to use & the best platform to connect personalise a customer's Journey

  • June 26, 2024
  • Review verified by G2

What do you like best about the product?
CleverTap's wide customer segmentations and personalisation options have really changed the way we communicate with our customers. There's significant enhancement in our Marketing Campaigns. We can now access features which involved a lenthgy process, in a click of a button. Demographics, Customer Behaviour and other such use cases have helped us with effective and well targetted push notifications, SMS, In-app campaigns and more. The interface is very user-friendly and not too complicated, so even if someone is new to the platforms they can easily get a hang of it and build robust customer journeys and automation. CleverTap has really helped us save time and send notifications to users at the right time and right platform. Not only implementation but when it comes to analysation, the structure and detailed analysis, allows us to take data driven decisions for future engagements. Recommend CleverTap very strongly for any brand's robust growth and clarity in terms of segmentation and analysis.

The CleverTap team has always been one call away when it comes to support and smooth integration processes. I personally work on CleverTap everyday to send out notifications and I am very satisfied with the platform.
What do you dislike about the product?
A few developments on the AI front could help solve a lot of problems.
What problems is the product solving and how is that benefiting you?
- CleverTap is solving the problem of easy customer segmentation in terms of a lot of use cases, one of which I frequently use is customer behaviour. Helps us personalise and communicate with the customers on a more interpersonal level.
- We also take a look at the metrics on a daily basis to decide which should be going forward and what won't be working for us anymore.
- CleverTap also helps with really high teach features like RFM analysis and Predictive segmentation, which helps us deploy the right campaigns and maximise results.


    Swapnil Y.

Seamless Marketing and Analytics platform

  • June 21, 2024
  • Review verified by G2

What do you like best about the product?
CleverTap has intuitive Analytics system which can be seamless integrated with customer journeys.

System performance is state of the art as customer data and actions are reflected in the system almost instantly.

I have a high degree of control on what is seen by customer and when it is seen,

Last but not the least, their product support is very proactive and helpful in nature. They repond to queries within 2-4 hours an d they follow through until a satisfactory resolution is reached.
What do you dislike about the product?
Documentation and slightly steep learning curve for new users.
What problems is the product solving and how is that benefiting you?
We are using CleverTap as Marketing Automation platform and for Mobile Analytics as well. Our Marketing campaigns on CleverTap bring in a significant chunk of revenue. In addition to that, CleverTap analytics help us identify gaps in customer experience, helping us maintain our brand value.


    Raj Singh B.

Useful in Automating CustomerCommunication

  • June 21, 2024
  • Review verified by G2

What do you like best about the product?
One of the thing that i really appreciate about clevertap is the support that we get for different integration from their CSM & Team.
What do you dislike about the product?
Nothing specific. Satisfied with product & features of clevertap.
What problems is the product solving and how is that benefiting you?
Clevertap is helping gamifying our commuincations to users through different channels like Inapp, Push notification.


    Juveria K.

The CRM is very user friendly and easy to use and understand with a good tracking mechanism

  • June 19, 2024
  • Review verified by G2

What do you like best about the product?
Easy to use, 'Ask feature' on Clevertap, Customization with respect to campaigns, Extensive user journeys can be created, Features like 'RFM', 'Revenue tracking', 'NPS user survey', Tracking for every campaign, Customer support with respect to a dedicated Relationship manager and aslo 'Ticket support', Getting a new partner is also easy since vendors are easy to integrate with the system.
What do you dislike about the product?
Segmentation with respect to Campaigns still needs improvement- as in we need to create multiple cohorts for one campaign as there is no possibility of segmenting with 'OR' and we still have to use 'AND' for most of the campaigns.
What problems is the product solving and how is that benefiting you?
Tracking every campaign
Result of every campaign and also overall results via System and Control Group.
Automating Onboaring User journeys
Personalised campaign for various cohorts
Overall system and control group conversions through different channels like Email, sms, push, whatsapp, etc.
RFM analysis
Revenue generated through campaigns (daily tracking) as well as customized tenure
Real impact via campaigns