How Activision Uses AWS Machine Learning to Personalize Player Engagement for Call of Duty


Activision Blizzard is a leading developer, publisher, and distributer of interactive entertainment for console, mobile, and PC, including the global franchise Call of Duty. By running real-time analytics and machine learning pipelines on Amazon Web Services (AWS), Activision automatically delivers personalized experiences to millions of Call of Duty players daily, increasing player engagement and conversion.

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