AWS Messaging & Targeting Blog

Simplify your SMS setup with the new Amazon Pinpoint SMS console

Amazon Pinpoint is a multichannel communication service that helps application developers engage their customers through communication channels such as SMS or text messaging, email, mobile push, voice, and in-app messaging. Amazon Pinpoint SMS provides the global scale, resiliency, and flexibility required to deliver SMS and voice messaging in web, mobile, or business applications. SMS messaging […]

An Overview of Bulk Sender Changes at Yahoo/Gmail

In a move to safeguard user inboxes, Gmail and Yahoo Mail announced a new set of requirements for senders effective from February 2024. Let’s delve into the specifics and what Amazon Simple Email Service (Amazon SES) customers need to do to comply with these requirements. What are the new email sender requirements? The new requirements include long-standing best practices […]

Automate marketing campaigns with real-time customer data using Amazon Pinpoint

Amazon Pinpoint offers marketers and developers one customizable tool to deliver customer communications across channels, segments, and campaigns at scale. Amazon Pinpoint makes it easy to run targeted campaigns and drive customer communications across different channels: email, SMS, push notifications, in-app messaging, or custom channels. Amazon Pinpoint campaigns enables you define which users to target, determine […]

How to implement multi-tenancy with Amazon Pinpoint

Navigating Multi-Tenancy in Amazon Pinpoint Businesses are constantly evolving, often managing multiple product lines, customer segments, or even geographical locations. Furthermore, many business-to-business (B2B) companies that are Independent Software Vendors (ISVs) will often need to manage their customer’s marketing automation environment. This complexity necessitates a robust customer engagement strategy that can adapt and scale efficiently. […]

DMARC flow

Amazon SES: Email Authentication and Getting Value out of Your DMARC Policy

Amazon SES: Email Authentication and Getting Value out of Your DMARC Policy Introduction For enterprises of all sizes, email is a critical piece of infrastructure that supports large volumes of communication. To enhance the security and trustworthiness of email communication, many organizations turn to email sending providers (ESPs) like Amazon Simple Email Service (Amazon SES). […]

How to secure your email account and improve email sender reputation

How to secure your email account and improve email sender reputation Introduction Amazon Simple Email Service (Amazon SES) is a cost-effective, flexible, and scalable email service that enables customers to send email from within any application. You can send email using the SES SMTP interface or via HTTP requests to the SES API. All requests […]

Deploy Amazon QuickSight dashboard for Amazon Pinpoint engagement events.

Abstract Business intelligence (BI) dashboards provide a graphical representation of metrics and key performance indicators (KPIs) to monitor the health of your business. By leveraging BI dashboards to analyze the performance of your customer communications, you gain valuable insights into how they are engaging with your messages and can make data-driven decisions to improve your […]

Improve email delivery rates with email delivery and engagement history for every email

Email is a ubiquitous way to reach customers, whether to stay in touch, offer new services, or inform customers of product changes or transaction status. Amazon Simple Email Service helps customers send hundreds of billions of emails each month, and now offers more tools to improve email delivery rates and explore campaign success. SES’ Virtual […]

Amazon SES

Migrating to a cloud ESP: How to onboard to Amazon SES

Amazon SES: Email remains a powerful tool for businesses, whether for marketing campaigns, transactional notifications, or other communications. Amazon Simple Email Service (Amazon SES) is a cloud email service provider that can integrate into any application for bulk email sending. Amazon SES is an email service that supports a variety of deployments like transactional emails, […]