“At the NFL, we are more efficient in the development of metrics for the Next Gen Stats offering by leveraging AWS technology. Machine Learning and other computations that could take months to refine now take weeks or days, allowing us to engage, inform and excite the fan in new and unique ways.”

- Matt SwenssonVice President, Emerging Products and Technology at the NFL

Evolving the game

America’s most popular sports league uses AWS for artificial intelligence, machine learning, and analytics, on and off the field.

AWS Machine Learning and Artificial Intelligence technology enables the NFL to predict formations, play outcomes, routes, and key events in a game
Next Gen Stats changes the way fans understand and experience football
Data can be used to enhance broadcasts during games and provide insights for post-game analysis
NFL can scale down during off days and in the off season

Smart statistics with artificial intelligence and machine learning

NFL player tracking, known as Next Gen Stats, is the capture of real time location data, speed and acceleration for every player, every play on every inch of the field. Sensors throughout the stadium track tags placed on players' shoulder pads, charting individual movements within inches. Next Gen Stats is powered by AWS supporting the analysis and complex stats that enhance the fan experience.

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Learn more about Next Gen Stats

Watch NFL discuss Next Gen Stats at the 2017 AWS re:Invent conference

Watch the keynote speech at the 2017 re:Invent conference where Michelle McKenna Doyle explains the many ways NFL’s Next Gen Stats utilizes AWS.


In choosing AWS to power Next Gen Stats, the NFL aims to develop new ways of visualizing the action on the field, uncovering deeper insights into the action on the field, and expanding the fan experience by offering a broader range of advanced statistics. Read the full press release here.

Next Gen Stats – Powered by the AWS Cloud

See NFL Next Gen Stats – Powered by the AWS Cloud in action during the 2017 post-season.