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AWS for Sports

AWS powers the world's most innovative leagues and teams

Learn about our NBA partnership

AWS X NFL Big Data Bowl

Compete in the NFL Big Data Bowl, powered by AWS, and use real game data to build new AI-powered stats that shape the future of football. Choose between two new competition tracks for 2025.

 

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Fuel generative AI innovation: lessons from sports leaders

Discover how leaders like Formula 1, the NFL & PGA TOUR use gen AI on AWS to enhance customer experiences, workforce productivity and process optimization. Leverage these real-world use cases to advance your gen AI journey.

 

Read the new ebook
Text reading "How 4 leading sports brands drive tangible value with generative AI on AWS" alongside images of a football game, a cheering stadium crowd, and blurred individuals.

Explore our sports partners

NFL on AWS

Missing alt text value Leveling up game-day with AI-powered models Learn more

F1 on AWS

Missing alt text value Enjoy F1 through the power of machine learning Learn more

PGA TOUR on AWS

Missing alt text value Discover how Generative AI provides fans with predictive analytics Learn more

Bundesliga on AWS

Missing alt text value Leveling up insights on with Machine Learning the field Learn more

Benefits of AWS for sports

With over 16 years delivering cloud services to millions of customers, AWS enables sports organizations to deliver high-quality, low-latency, and interactive live sports content directly to fans, enhancing in-venue engagement and incremental monetization opportunities.

Sports organizations use data to gain business insights that can maximize ROI, and drive new efficiencies and business models. AWS enables these organizations to analyze their data at scale, and make better, more informed decisions.

AWS is changing the game of sports and helping customers solve true business problems by increasing the pace of innovation, and changing how we collect, automate, analyze, and leverage data for leagues and teams, as well as secondary stakeholders.

With a vast array of services and features, AWS makes it faster, easier, and more cost effective to move existing applications to the cloud and build nearly anything you can imagine. Eliminate technical debt, better link demand with IT costs, and reallocate resources to higher value projects faster.

New and noteworthy sports updates

Big Data Bowl

Missing alt text value Compete in the NFL Big Data Bowl, powered by AWS, and use real game data to build new AI-powered stats that shape the future of football. Choose between two new competition tracks for 2025. Learn more

AWS x Formula 1®: Made for This

Two people in red team uniforms working on laptops with "Real-Time Race Track" text overlay. Watch as Scuderia Ferrari HP driver Charles Leclerc and seven-time world champion Lewis Hamilton design their own race tracks with AWS generative AI. See these legendary drivers discuss their favorite turns and explore how AI can be applied to motorsport. Learn more

AWS Live with the PGA TOUR®

Missing alt text value CBS golf broadcaster Amanda Balionis sits down with Rick Anderson, PGA TOUR Chief Commercial Officer, and Kristin Shaff, AWS Director of Strategic Partnerships, to discuss how AI is transforming business and sports. Scott Gutterman, SVP of Digital & Broadcast Media, then shares how the PGA TOUR is using technology to elevate fan experiences and drive its digital evolution. Learn more

NBA on AWS

Missing alt text value As the Official Cloud and Cloud AI Partner of the NBA, WNBA, and other NBA affiliate leagues, AWS will provide new advanced analytics, power fan experiences, and enhance broadcasting capabilities. The NBA and AWS share a competitive spirit and a desire to improve how basketball is played, watched, and appreciated worldwide. Learn more

How the world's leading sports organizations leverage AWS

How AWS creates a winning schedule

AWS helped the NFL sort through a quadrillion possible options for the 2023-2024 season. Learn about the science—and art—behind finding “the one.”

Find out how »
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Formula 1 redesigns car for closer racing and more exciting fan experience

By relying on AWS Graviton2-powered EC2 instances, F1 has seen an 80% reduction in simulation time and lowered the cost of running these workloads by 30%.

Read the case study »
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AWS and NHL debut new advanced stats

Two new advanced statistics powered by AWS, shot analytics and save analytics, give fans a better understanding and deeper appreciation of how their favorite players and teams perform during crucial moments.

Watch the video »
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Why Bundesliga, Germany's premier national football league, chooses AWS

Bundesliga is using AWS AI/ML, analytics, compute, database, and storage services to deliver real-time statistics that improve insights into game strategy and outcomes and recommend personalized match footage for fans.

Learn more »
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What businesses can learn from sports leagues

How to create emotional connections and build loyalty with your customers

Read the article on WSJ.com
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