Accelerating Innovation in Retail

Born from Retail, Built for Retailers. Driven by a relentless customer obsession, AWS retail cloud solutions empower you to create exceptional experiences built for the future of retail.

Best Buy is the Latest Retailer to Select the AWS Cloud

Learn why Best Buy selected AWS as its preferred cloud provider to accelerate digital performance and advance its mission of enriching lives through technology.

Born from retail, built for retailers
Consumer behaviors and expectations have fundamentally changed, compelling retailers to accelerate digital transformation across the value chain. AWS, born from the most innovative retailer in the world, is the foremost pioneer in cloud services with industry-leading solutions to meet today’s consumer expectations, optimize operations, and improve business insights.

Benefits

Improve insights
With over two decades of experience developing retail-specific data solutions for Amazon.com, AWS enables you to build a next-generation intelligence and insight engine that helps differentiate your brand, influence customer actions, and increase revenue.
Optimize operations
AWS can help you improve IT efficiency, boost store productivity, automate supply chains, and drive continuous innovation with technologies powered by robotics and ML.
Transform engagement
Built from an unparalleled legacy of customer obsession, AWS enables retailers to deliver consistent brand experiences across a range of customer touchpoints, including payment, shipping, and search.

Customer stories

We work with the industry’s leading retail companies - innovators and pioneers - who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways retail companies are leading their customer journeys with AWS.

Amazon logo

Leading Cloud Innovators: Amazon.com on AWS

Amazon.com migrated 5,000 databases from Oracle to AWS, cutting its annual database operating costs by more than half and reducing the latency of most critical services by 40 percent. The company leverages Amazon DynamoDB to scale Prime Video and Amazon SageMaker to indentify misplaced inventory.

Read the story »
Amazon package outside home
Stock image of woman shopping
Neiman Marcus logo

Neiman Marcus increases new application speed to market by 50%

Neiman Marcus, a well-known name in luxury retail, built a serverless architecture using AWS Amplify and AWS AppSync to speed up app development time and increase speed-to-market.

Read the case study »

Stock image of grocery delivery
Morrisons logo

Morrisons delivers a self-serve contact center in 8 weeks on Amazon Connect

Morrisons, one of the UK’s largest grocery chains, migrated its contact center to Amazon Connect, enabling it to deliver a new customer experience and become operationally self-sufficient.

Read the case study »

Petco storefront
Petco logo

Petco brings convenience and personalization to pet parents with AWS

See how Petco, with 1,500 locations across the US, is using AWS to build innovative microservices, bringing new features to its website and inventing better ways to help pet parents get the products and services they need.

Read the the blog »

Zalando stock image of clothing
Zalando logo

Zalando tracks business performance in near real-time with AWS

Learn how Zalando, a European online fashion retailer, migrated its SAP systems from an on-premises infrastructure to AWS, and cut IT management time by more than 30%.

Read the case study »

Accelerate retail innovation with AWS

Explore retail solution areas to lead your customer’s journey. AWS solutions and services provide value across the entire spectrum of retail IT operations.

Solution areas

Smart Stores icon

Smart Stores

Reinvent the in-store experience, improve in-store operational efficiency, and accelerate innovation with the cloud.

Explore solution »
Digital Commerce icon

Digital Commerce

Provide compelling digital shopping experiences across channels to attract more customers, increase sales, and flawlessly deliver.

Explore solution »
Intelligent Supply Chain icon

Intelligent Supply Chain

Improve supply chain efficiency and resiliency, despite increasing complexity, with purpose-built analytics, ML, and automation.

Explore solution »
Customer Engagement icon

Customer Engagement

Create meaningful customer engagement by using insights to reach, serve, and reward your ideal customers.

Explore solution »
Merchandise and Planning icon

Merchandise and Planning

Improve merchandising decisions and execution through enhanced customer insights, demand forecasting, category management, and store implementation.

Learn more »
IT Transformation icon

IT and Core Applications

Drive significant cost savings, faster innovation, and greater agility through the cloud-based platform built for retailers.

Learn more »
Advanced Data Insights icon

Advanced Data Insights

Turn retail data into actionable insights that improve the customer experience as well as margins.

Learn more »

Learn why AWS joined the MACH alliance to help create a common ecommerce architecture to give more freedom to retailers mix and match solutions, deliver new features, and build a great customer experience. 

AWS joint MACH alliance logo

Innovate with key industry partners

Discover purpose-built retail solutions and services from an extensive network of industry-leading AWS Partners who have demonstrated technical expertise and customer success in building solutions on AWS.

AWS Retail Competency Partner Content hub logo

AWS Retail Competency Partners help customers accelerate their digital transformations across the entire enterprise, including marketing, merchandising, supply chain, store operations, finance, and IT. These AWS Partners have been validated for demonstrating technical proficiency and proven retail customer success in one or more specialized areas.

See all AWS Retail Competency Partners »

AWS Retail Competency Partner Content hub

Explore articles, blogs, videos, and case studies featuring AWS Retail Competency Partners. This resource hub curates content featuring how our top retail partners enable retailers to accelerate their digital transformation across the entire enterprise, including marketing, merchandising, supply chain, store operations, and more.

Explore content »

Get started

Industry-leading retailers are already using AWS. Contact our experts and start your own AWS Cloud journey today.
Retail shopping bag