Trial Run – A Fractal Analytics Product

Scalable and affordable experiments on sites and markets across verticals using cutting edge data science

Trial Run is an AWS Partner Solution that can be Rapidly Deployed on AWS

Trial Run is a data-driven, cloud-based test management product that is used to test business ideas for sites and markets. Experimentation via Trial Run helps you empirically test your ideas using advanced machine learning algorithms, so you can make smart investments and act with greater confidence. It helps companies scale experimentation efficiently and affordably. Trial run helps to recommend the best roll-out strategy to maximize the ROI.

Fractal Analytics is an AWS Retail Competency Partner.

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AWS Partner Network Competency


Unique cutting edge science

Automated matching process via state-of-the-art control methodology results in highly accurate matching.

Scale experimentation efficiently

Rapidly test business ideas and take informed business decisions to maximize ROI.

Modern user focused design

Automated end-to-end workflow and a UI design strikes a balance between beginner and expert usage.

Solution Highlights

Trial Run is an analytics based platform that is used to test business ideas for sites and markets. It helps companies scale experimentation efficiently and affordably using machine learning algorithms. It helps identify the most important attributes driving or draining lift and accordingly powers your roll-out strategies to maximize ROI. It is built on open source technologies and deployed on AWS. The solution can be easily and rapidly deployed, resulting in faster go-to-market time. Auto-scaling ensures that there is no impact to the end user due to performance issues when bigger loads are running.
  • Take Informed business decisions: Rapidly test ideas and formulate business strategies based on empirical evidence.
  • Best in class underlying science: Advanced algorithms for accurate results fit across multiple verticals and functions.
  • Modern UI: Automated transparent workflow solve practical experimental challenges.
Trial Run – A Fractal Analytics Product (1:58)
Trial Run Solution Diagram

Case Study: Assessing the Impact of Store Remodeling Experiment using Trial Run


A US-based retailer was planning to remodel its stores by making changes to its layout to enhance customer experience. Since store remodeling is capital-intensive, it was critical to accurately measure its incremental impact on a set of stores.


25+ test stores, both large and small, were selected across the United States. Trial Run’s synthetic control algorithm created the best matching control store against each test store. This enabled the retailer to observe the appropriate lift for each test store.


All remodeled stores observed a lift in ROI, with 55% of them yielding more than 15%. Payback period for Large stores ($10M+) was less than 5 years.
Trial Run recommend the retailer to undergo phased remodeling of large stores.

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