InMotion Inovasi Teknologi Boosts Local-Language Engagement with Millions of Indonesians on AWS

More than two hundred businesses in Indonesia use 3Dolphins applications by InMotion Inovasi Teknologi (InMotion) to engage with customers across digital channels. InMotion, an Indonesian-based technology company, leverages the power of artificial intelligence to offer solutions such as its 3Dolphins Social Relationship Management (SRM) application to enhance customer engagement and the 3Dolphins Service SRM application for omni-channel customer service. Meanwhile, businesses such as banks, financing companies, educational institutions, and automotive industries also use the 3Dolphins Sales SRM application to convert conversations into sales opportunities and 3Dolphins Chatbot SRM service to answer frequently asked questions.

When InMotion developed 3Dolphins in 2015, it chose to run the applications and chatbot service on Amazon Web Services (AWS), using Amazon Elastic Compute Cloud (Amazon EC2) instances to provide the optimal amount of compute performance for varying workloads. 

As part of its continual improvement process, InMotion looked to optimize its Amazon EC2 architecture in 2021. Chief executive officer Sonny Hastomo, who co-developed the 3Dolphins solutions, says, “We wanted to offload script files from virtual server instances to lower our cloud costs as well as boost the performance of our applications.” 

In addition, the business sought to increase application scalability. Hastomo explains, “Our competitors’ solutions often lack the flexibility to easily scale to support millions of engagements in Bahasa Indonesia. We wanted to fill that gap, offering enterprises omni-channel communications for mass audiences, and opening new business opportunities for ourselves.”

InMotion’s founders engaged with the company’s AWS account team, who proposed offloading the scripts which facilitated client-server communication into Amazon CloudFront. “Our AWS team was proactive as always, listening to our objectives and providing the right solutions,” Hastomo says. 

The company moved approximately 1,000 scripts for its 3Dolphins applications and chatbot service from Amazon EC2 instances to Amazon CloudFront, going live in two weeks. 

InMotion also integrated Amazon CloudFront with Amazon Simple Storage Service (Amazon S3), where it stores static assets such as imagery for web dashboards and chatbot interfaces. Amazon CloudFront distributes the static content, caching the images at edge locations to reduce load time and protecting resources by checking content requests against access control lists. 

By migrating the scripts to Amazon CloudFront, InMotion decreased its Amazon EC2 costs by 10 percent. Amazon CloudFront’s caching service also reduces the number of requests served by the Amazon EC2 instances and lowers latency, improving application performance. “By leveraging Amazon CloudFront, our Service SRM web dashboard responds 30 percent faster and our chatbot answers queries in less than three seconds,” says Hastomo.

The adoption of Amazon CloudFront has also increased application and service availability. Comments Hastomo, “Previously, we experienced occasional downtime, or some functionality wouldn’t work. Amazon CloudFront ensures scripts are continuously processed without any issues, improving reliability.”