Audi on AWS

The company leveraged AWS to transform its digital infrastructure across multiple initiatives—from migrating its car-configurator backend to the cloud using Amazon EKS and Karpenter, to building a serverless ecommerce platform with AWS Lambda, to deploying generative AI chatbots with Amazon Bedrock. These solutions enabled Audi to reduce compute costs by up to 63%, accelerate time-to-market from months to weeks, and scale its digital experiences globally—achieving the agility and innovation needed to meet rapidly evolving customer demands across dealerships, online platforms, and internal operations worldwide.

Global premium automotive manufacturer AUDI AG (AUDI) helps customers and dealers customize the perfect configurations of its vehicles with its online car-configurator tool. This essential part of the car-buying process is available in over 30 markets worldwide, but AUDI’s monolithic, on-premises infrastructure made it inefficient and complex to maintain. By migrating to Amazon Web Services (AWS), AUDI improved the scalability, performance, and cost of its tool. 

Audi AG worked with AWS to rapidly develop an ecommerce solution during COVID-19, enabling online vehicle reservations from dealerships. Using AWS Lambda serverless architecture, the team achieved initial rollout in 6 weeks, reducing costs by 70% and enabling on-demand scaling across global sites.

In today’s fast-paced digital world, AUDI AG faces immense pressure to innovate rapidly. In 2023, the Audi Cloud Foundation Services (ACS) team, supported by Storm Reply, launched the first version of their generative AI chatbot solution. This solution was designed to reduce internal knowledge base retrieval time and improve employee productivity.