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Booking.com on AWS

For Booking.com customers, recommendations are a big part of the experience. The online travel platform uses Amazon Web Services (AWS) to handle 150 petabytes of data, applying generative artificial intelligence (AI) and fine-tuning language models to provide users with relevant, personalized suggestions for their next travel experience.

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Overview

Seamlessly connecting millions of travelers with memorable experiences every day—including accommodation, flights, rides, and attractions— Booking.com is one of the world’s leading online travel platforms. Its mission is to make it easier for everyone to experience the world. No matter who you are or where you want to go, Booking.com can help make it happen. The company uses Amazon Web Services (AWS) and generative artificial intelligence (AI) to put more than 150 petabytes of data to work to improve booking services. Collaborating with AWS Professional Services, and using technologies such as Amazon SageMaker and Amazon Bedrock, it has built a scalable machine-learning framework that’s accelerating experimentation and innovation.

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Innovating with ML at scale using Amazon EKS with Booking.com

Learn how online travel platform Booking.com migrated its search ranking system to AWS to increase scalability and innovation.

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Generating dynamic ads in under 1 second using AWS Lambda with Booking.com

By implementing a serverless architecture using AWS Lambda, Amazon API Gateway, and other AWS services, Booking.com transformed its legacy contact center system into a highly scalable and efficient solution. This migration resulted in significant improvements, including a 60% reduction in operational costs, enhanced reliability with 99.99% uptime, and the ability to handle over 100 million API requests daily.

Snow-covered village in Engelberg, Switzerland, with Booking.com search and price overlay showing $933 and a rating of 8.9.

Booking.com helps customers experience a new world of travel using AWS

Booking.com is using the power of generative artificial intelligence (AI) to improve destination and accommodation recommendations for customers worldwide. It builds, trains, and deploys machine learning models in Amazon SageMaker, giving its platform the edge in travel inspiration.

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Booking.com on data modernization made easy with AWS

Booking.com is modernizing its approach to data. From getting governance right in an evolving European Union (EU) regulatory landscape to fine-tuning machine learning models in a controlled environment—Booking.com is using AWS managed services to build a robust data strategy in the cloud.

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Booking.com and AWS Skills Guild

Learn how Booking.com has partnered with AWS Skills Guild to create on-demand self paced cloud learning experiences, and help get more workloads into the cloud, through their b.cloudy program. 

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AWS re:Invent | How Booking.com revolutionizes the travel industry

Booking.com is revolutionizing the travel industry by leveraging AWS technologies, including Amazon SageMaker, Amazon Bedrock, and AWS Titan. It empowers the company to redefine travel experiences with machine learning and generative artificial intelligence (AI), also seamlessly managing over 150 petabytes of data generated by its global marketplace.

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We’re furthering our customer-centric ambitions using Amazon SageMaker. With its broad capabilities, we can provide the best experience.

Thomas Davey

Vice President of Big Data and Machine Learning, Booking.com

About Booking.com

Established in 1996 in Amsterdam, Booking.com set out with the ambition of taking the friction out of travel. Today, it’s one of the world’s largest digital travel companies, helping millions of customers book their perfect trip—from flights and accommodation to rental cars and attractions.

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