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AWS for Sports

AWS powers the world's most innovative leagues and teams

Learn about our NBA partnership

AWS X NFL Big Data Bowl

Compete in the NFL Big Data Bowl, powered by AWS, and use real game data to build new AI-powered stats that shape the future of football. Choose between two new competition tracks for 2025.

 

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Fuel generative AI innovation: lessons from sports leaders

Discover how leaders like Formula 1, the NFL & PGA TOUR use gen AI on AWS to enhance customer experiences, workforce productivity and process optimization. Leverage these real-world use cases to advance your gen AI journey.

 

Read the new ebook
Text reading "How 4 leading sports brands drive tangible value with generative AI on AWS" alongside images of a football game, a cheering stadium crowd, and blurred individuals.

Explore our sports partners

NFL on AWS

Missing alt text value Leveling up game-day with AI-powered models Learn more

F1 on AWS

Missing alt text value Enjoy F1 through the power of machine learning Learn more

PGA TOUR on AWS

Missing alt text value Discover how Generative AI provides fans with predictive analytics Learn more

Bundesliga on AWS

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Benefits of AWS for sports

With over 16 years delivering cloud services to millions of customers, AWS enables sports organizations to deliver high-quality, low-latency, and interactive live sports content directly to fans, enhancing in-venue engagement and incremental monetization opportunities.

Sports organizations use data to gain business insights that can maximize ROI, and drive new efficiencies and business models. AWS enables these organizations to analyze their data at scale, and make better, more informed decisions.

AWS is changing the game of sports and helping customers solve true business problems by increasing the pace of innovation, and changing how we collect, automate, analyze, and leverage data for leagues and teams, as well as secondary stakeholders.

With a vast array of services and features, AWS makes it faster, easier, and more cost effective to move existing applications to the cloud and build nearly anything you can imagine. Eliminate technical debt, better link demand with IT costs, and reallocate resources to higher value projects faster.

New and noteworthy sports updates

Reinvent live sports search with generative AI on AWS

"Hand holding a TV remote with a blurred sports game on screen, overlaid with text promoting AWS generative AI for live sports search." Imagine asking your TV, “When’s the next Formula One race?” and instantly getting accurate results. This is the future of live sports search, powered by generative AI. Learn more

How the Seattle Seahawks streamline game-day coverage using AI

Missing alt text value AI-powered content automation system revolutionizes the Seattle Seahawks’ digital strategy, streamlining distribution of digital content, automating video uploads, transcripts, and summaries to enhance fan experience. Learn more

Getting started with AWS Elemental MediaLive Anywhere

"Text reading 'Getting started with AWS Elemental MediaLive Anywhere' on a background of colorful, flowing light streaks." Learn how to set up and configure new feature AWS Elemental MediaLive Anywhere (MediaLive Anywhere), media customers now have the option to deploy hybrid workflows using a cloud-based, centralized management control plane, with visibility into their entire on-premises encoding fleet. Learn more

How the PGA TOUR uses machine learning and generative AI from AWS to enhance Media Asset Management

Missing alt text value Read how the PGA TOUR MAM not only preserves the history of the game (with content dating back to 1920), but also provides over 400 content creators and partners with the footage they need to create new stories and bring context to golf’s most exciting moments. Learn more

How the world's leading sports organizations leverage AWS

How AWS creates a winning schedule

AWS helped the NFL sort through a quadrillion possible options for the 2023-2024 season. Learn about the science—and art—behind finding “the one.”

Find out how »
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Formula 1 redesigns car for closer racing and more exciting fan experience

By relying on AWS Graviton2-powered EC2 instances, F1 has seen an 80% reduction in simulation time and lowered the cost of running these workloads by 30%.

Read the case study »
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AWS and NHL debut new advanced stats

Two new advanced statistics powered by AWS, shot analytics and save analytics, give fans a better understanding and deeper appreciation of how their favorite players and teams perform during crucial moments.

Watch the video »
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Why Bundesliga, Germany's premier national football league, chooses AWS

Bundesliga is using AWS AI/ML, analytics, compute, database, and storage services to deliver real-time statistics that improve insights into game strategy and outcomes and recommend personalized match footage for fans.

Learn more »
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What businesses can learn from sports leagues

How to create emotional connections and build loyalty with your customers

Read the article on WSJ.com
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