Now Our W Means More

AWS helps unlock new levels of insight, visibility, and engagement across the league. Together, AWS and the WNBA are using advanced analytics, AI, and cloud technology to elevate how the game is played, experienced, and understood, bringing fans closer to players, teams, and moments that define the sport.

AWS AI enables the WNBA to measure the moments that matter most, capturing aspects of performance that were previously difficult to quantify. From Gravity to Shot Difficulty, these advanced metrics reveal how individual players create advantages, absorb defensive pressure, and elevate team strategy in ways traditional box scores never could.

These stats don't just describe what happened, they explain why it happened, giving coaches, analysts, broadcasters and players a competitive edge grounded in science rather than intuition.

Built on AWS, the WNBA's basketball intelligence platform ingests millions of real-time data points, player movement, ball trajectory, spatial relationships and transforms them into interactive experiences delivered across broadcasts, digital platforms, and social channels.

As a result, fans don't just watch the game, they explore it. Whether it's a casual viewer discovering why a screen was effective or a dedicated analyst dissecting a late-game possession, the platform meets every audience where they are with context that was never accessible in real time.

Traditional stats show what happened. AWS-powered AI helps explain why it happened.

By modeling game scenarios and contextual factors, the WNBA can better evaluate the impact of every possession, decision, and player contribution. These insights help teams refine strategy while giving fans a more complete view of how games are won.