Ferrari on AWS
Ferrari's Official Cloud Provider. Powering innovation on the road and track.
“The partnership with AWS enables us to use machine learning and cloud technologies to improve step-by-step in every single department. This can be highly beneficial in several respects – from product improvements to increasing fan engagement.”
Frédéric Vasseur,
Scuderia Ferrari HP Team Principal and General Manager
AWS together with Scuderia Ferrari HP
Scuderia Ferrari App
Scuderia Ferrari partnered with AWS to build and launch a new fan app that innovates fan engagement through personalization. Utilizing AWS analytics and event-driven architecture, the app provides a unique look behind the scenes of the most successful Formula 1 team.
Data foundation
From designing prototypes to hitting the pavement, AWS machine learning supports Scuderia Ferrari to accelerate innovation—collecting data, making correlations, and delivering a more exciting driving experience.
Production efficiency
To free its teams from managing the infrastructure for its applications, Ferrari has invested in fully managed services. In addition to cost savings, they’ve also seen improvements in the reliability and scalability of its applications. For example, running simulations in its product lifecycle management software increased by 60 percent.
Ground speed sensor
In partnership with AWS, Scuderia Ferrari developed a virtual ground speed sensor, off car, based on artificial intelligence (AI) and machine learning (ML) using Amazon SageMaker (SageMaker). This delivers faster, more reliable data to its engineers and helps its race teams reduce vehicle weight for optimal race-day speed.
Generative AI is transforming sports
From startups to sports franchises, organizations trust AWS to innovate with generative artificial intelligence.
How does AWS fuel Ferrari?
✔ Reliable data delivered faster to engineers in a sport where every second counts.
✔ Fully managed infrastructure lowers costs and improves scalability for applications
✔ Machine learning and artificial intelligence creates personalized experiences for tifosi (fans) around the globe.
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