Automotive Digital Customer Engagement

Today's automotive customer expects to engage and experience your brand at multiple touchpoints throughout the customer journey. Providing a personalized, consistent and engaging automotive experience across your various channels is key to building and maintaining brand loyalty.

AWS infrastructure can grow and shrink to meet your needs, and AWS only charges you for the resources you use, with no up-front costs or long-term contracts.

AWS DevOps tools help your teams manage complex environments at scale, and support the high velocity demanded by your marketing teams.

Lucid Motors and ZeroLight Host Virtual Car Launch on AWS, See 46% Higher Conversion Rate

Hot Topic

BMW Group's Unified Configurator Platform on AWS

BMW Group turned to AWS to build its next-generation Unified Configurator Platform, moving from from an on-premises, monolithic application to a microservices-based platform in the AWS cloud.  

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Use cases

  • Omnichannel Marketing
  • Interactive Customer Applications
  • Omnichannel Marketing

  • Omnichannel Marketing Content Delivery

    Customers use AWS to build automated, scalable solutions capable of rendering and delivering content in real time across all of their digital marketing channels. This allows automotive brands to deliver high quality immersive content for advertising, digital shopping & configuration, in-dealer POS and other engaging brand experiences.

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    Amazon EC2

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    AWS Elastic Beanstalk

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    Amazon Route53

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    Amazon CloudFront

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  • Interactive Customer Applications

  • Augmented Reality Interactive Owners Manual

    AWS allows automotive companies to easily create immersive customer expereinces using Augmented and Virtual Reality and Artificial Intelligence.  For example, build a voice-enabled augmented reality owners manual to help customers discover and learn about new features in the vehicle.    

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    Amazon Sumerian

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    AWS IoT

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    Amazon Lex

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    AWS Lambda

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Case studies & resources

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Lucid & Zerolight

Learn how Lucid Motors and ZeroLight hosted a virtual car launch on AWS and saw a 46% higher conversion rate.

Read the full case study »

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Audi Business Innovation GmbH

Learn how Audi's digital product development and innovation lab - Audi Business Innovation GmbH (ABI), accelerates ecommerce initatives to reserve and purchase vehicles from local dealerships online.

Read the full case study »

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Edmunds.com

Learn how Edmunds.com cuts costs and boosts availability by using AWS Fargate Spot.

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Cox Auto

Learn how Cox Automotive scales digital personalization using an identity graph powered by Amazon Neptune.

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Get started

Automotive companies of all types and sizes, from global automakers to startups rely on AWS. Contact our experts and start your own AWS Cloud journey today.

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