Automotive Digital Customer Engagement

Today's automotive customer expects to engage and experience your brand at multiple touchpoints throughout the customer journey. Providing a personalized, consistent and engaging automotive experience across your various channels is key to building and maintaining brand loyalty.

AWS infrastructure can grow and shrink to meet your needs, and AWS only charges you for the resources you use, with no up-front costs or long-term contracts.

AWS DevOps tools help your teams manage complex environments at scale, and support the high velocity demanded by your marketing teams.

Watch how Audi AG uses Zerolight and AWS to deliver dynamic content to their customers

Benefits

Benefit 1

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Benefit 2

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Benefit 3

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Benefit 4

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Hot Topic

BMW Group's Unified Configurator Platform on AWS

BMW Group turned to AWS to build its next-generation Unified Configurator Platform, moving from from an on-premises, monolithic application to a microservices-based platform in the AWS cloud.  

Use cases

  • Omnichannel Marketing
  • Interactive Customer Applications
  • Omnichannel Marketing
  • Omnichannel Marketing Content Delivery

    Customers use AWS to build automated, scalable solutions capable of rendering and delivering content in real time across all of their digital marketing channels. This allows automotive brands to deliver high quality immersive content for advertising, digital shopping & configuration, in-dealer POS and other engaging brand experiences.

    product-page-diagram-AWS-for-Automotive_omnichannel-marketing-content-delivery

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  • Interactive Customer Applications
  • Augmented Reality Interactive Owners Manual

    AWS allows automotive companies to easily create immersive customer expereinces using Augmented and Virtual Reality and Artificial Intelligence.  For example, build a voice-enabled augmented reality owners manual to help customers discover and learn about new features in the vehicle.    

    product-page-diagram-AWS-for-Automotive_owners-manual

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Case studies

Audi 3D Configurator

Audi's Online 3D Car Configurator provides real-time rendering using ZeroLight technology in the AWS Cloud to deliver a fully interactive 3D experience, increasing customer engagement with the brand.

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Edmunds Web Platform

Edmunds.com migrated its website and back-end systems to the AWS Cloud significantly reducing its technology costs while more easily scaling its website to meet traffic demand.

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Lamborghini Web Platform

Lamborghini built a highly available, secure, and scalable infrastructure for its website using AWS, reducing infrastructure cost by 50%, while improving performance and scalability and time-to-market.

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KBB Chatbot

The Kelley Blue Book Bot, built using Amazon Lex and AWS Mobile Hub allows users to get real-time KBB Trade-In Value for vehicles using natural language voice or text.

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Get started

Automotive companies of all types and sizes, from global automakers to startups rely on AWS. Contact our experts and start your own AWS Cloud journey today.