Automotive Digital Customer Engagement
Today's automotive customer expects to engage and experience your brand at multiple touchpoints throughout the customer journey. Providing a personalized, consistent and engaging automotive experience across your various channels is key to building and maintaining brand loyalty.
AWS infrastructure can grow and shrink to meet your needs, and AWS only charges you for the resources you use, with no up-front costs or long-term contracts.
AWS DevOps tools help your teams manage complex environments at scale, and support the high velocity demanded by your marketing teams.
Benefits
Benefit 1
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Benefit 2
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Benefit 3
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Benefit 4
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Hot Topic
BMW Group's Unified Configurator Platform on AWS
BMW Group turned to AWS to build its next-generation Unified Configurator Platform, moving from from an on-premises, monolithic application to a microservices-based platform in the AWS cloud.
Use cases
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Omnichannel Marketing
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Interactive Customer Applications
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Omnichannel Marketing
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Omnichannel Marketing Content Delivery
Customers use AWS to build automated, scalable solutions capable of rendering and delivering content in real time across all of their digital marketing channels. This allows automotive brands to deliver high quality immersive content for advertising, digital shopping & configuration, in-dealer POS and other engaging brand experiences.
Related products
Related resources
Related resource 1
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Related resource 2
Lorem ipsum dolor sit amet, at doctus contentiones has, qui natum diceret no. Ad minim vidisse fuisset mea. Ex aperiam fierent eum, natum nonumes tincidunt te mea, quot etiam te nam. Voluptaria quaerendum ut sea, cum oportere voluptaria mediocritatem ut. At primis inermis posidonium eos.
Related resource 3
Lorem ipsum dolor sit amet, at doctus contentiones has, qui natum diceret no. Ad minim vidisse fuisset mea. Ex aperiam fierent eum, natum nonumes tincidunt te mea, quot etiam te nam. Voluptaria quaerendum ut sea, cum oportere voluptaria mediocritatem ut. At primis inermis posidonium eos.
Related resource 4
Lorem ipsum dolor sit amet, at doctus contentiones has, qui natum diceret no. Ad minim vidisse fuisset mea. Ex aperiam fierent eum, natum nonumes tincidunt te mea, quot etiam te nam. Voluptaria quaerendum ut sea, cum oportere voluptaria mediocritatem ut. At primis inermis posidonium eos.
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Interactive Customer Applications
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Augmented Reality Interactive Owners Manual
AWS allows automotive companies to easily create immersive customer expereinces using Augmented and Virtual Reality and Artificial Intelligence. For example, build a voice-enabled augmented reality owners manual to help customers discover and learn about new features in the vehicle.
Related products
Related resources
Related resource 1
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Related resource 2
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Related resource 3
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Related resource 4
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Case studies
Audi 3D Configurator
Audi's Online 3D Car Configurator provides real-time rendering using ZeroLight technology in the AWS Cloud to deliver a fully interactive 3D experience, increasing customer engagement with the brand.
Edmunds Web Platform
Edmunds.com migrated its website and back-end systems to the AWS Cloud significantly reducing its technology costs while more easily scaling its website to meet traffic demand.
Lamborghini Web Platform
Lamborghini built a highly available, secure, and scalable infrastructure for its website using AWS, reducing infrastructure cost by 50%, while improving performance and scalability and time-to-market.
KBB Chatbot
The Kelley Blue Book Bot, built using Amazon Lex and AWS Mobile Hub allows users to get real-time KBB Trade-In Value for vehicles using natural language voice or text.
