AWS Partner Network (APN) Blog

Announcing Our New Partner Marketing Program – APN Marketing Central

We are always looking into how we can help you build your business on AWS. Today, we are excited to launch APN Marketing Central which provides tools and resources that enable you to generate demand for your solutions on AWS.

As a benefit for Standard tier and above APN Partners, APN Marketing Central provides you access to self-service marketing campaigns that allow you to quickly co-brand and launch solution-based campaigns or engage participating agencies for select marketing services.

APN Marketing Central replaces our former marketing tools, AWS Grid and AWS Syndicated Marketing, while providing all new campaigns and features like finding marketing and creative agencies to create your own campaigns.

Execute Campaigns

With APN Marketing Central, launch co-branded campaigns designed to get your message out to customers. Find customizable assets all ready for immediate use.

With every campaign, you’ll find the following assets that are ready to customize and launch on your own:

  • Landing Pages
  • Nurture Emails
  • Social Media Posts & Images
  • Syndicated Content
  • Banner Ads
  • Solution Briefs
  • Copy Blocks

Find an Agency

Search for marketing and creative agencies in your region that can help you professionally develop your messaging, graphics, and overall collateral. Request a quote from one of the participating agencies through APN Marketing Central.

Find participating agencies who are offering the following marketing services:

  • Telesales
  • Case Studies
  • Webinars
  • Live Events
  • Strategy

Manage Leads

Keep tabs on how your campaigns are working for you. Analyze your marketing campaigns with the built-in reporting to find the hottest leads in your contact lists.

Get Started

APN Marketing Central is a new benefit available to Standard tier and above APN Partners. Access APN Marketing Central with your APN Portal login via the Marketing tab in the APN Portal.

Step 1:

Access APN Marketing Central in the Marketing tab of the APN Portal

Step 2:

Set up your first campaign or find an agency to help you execute

Step 3:

Track your campaign effectiveness and follow up on your leads


To learn more about APN Marketing Central, visit the APN Marketing Central Overview page or register for one of our upcoming webinar trainings.