Tag: AWS Marketing

We have refreshed the popular APN Marketing Toolkit, which includes strategies to help you build engaging marketing collateral using the latest AWS branding and messaging guidelines. By leveraging AWS best practices, APN Partners can showcase their expertise and successfully promote their AWS solutions to customers. The APN Marketing Toolkit is for Standard Tier and above APN Partners, or AWS Marketplace Sellers.

We launched new APN Badges in 2017 to help APN Partners highlight their partnership with AWS. These badges, in turn, help AWS customers identify and choose APN Partners by clearly showcasing the subject matter expertise offered by individual companies. As you start to explore opportunities with our APN Partners, take special note of the APN Program designations they have listed on their APN Badge.

We are excited to announce that APN Marketing Central is now available in Simplified Chinese. If you are an APN Partner in China, or a global APN Partner with a presence in China, the assets available in APN Marketing Central can help you go-to-market with approved messaging from AWS. We have launched two new campaigns in Simplified Chinese—Big Data and Cloud Migration. APN Marketing Central is a benefit for all Standard-tier and above APN Partners and is available at no additional cost via Partner Central.

APN Marketing Central is a benefit for all Standard-tier and above Partners in our global AWS Partner Network (APN). It is available at no cost via Partner Central. Whether you are looking to supplement existing marketing efforts or launch a full-blown campaign, APN Marketing Central can help you generate demand for your solutions on AWS. Our resources can also help you find an agency with experience messaging AWS.

We are proud to announce the launch of APN Badge Manager—a tool that allows Standard-tier and above APN Partners to access, manage, and create custom badges to showcase the APN Program designations and AWS Competencies that your company holds. With APN Badge Manager, APN Partners can build customized badges to suit different communications goals. The tool will dynamically create an APN Badge with up to five program components.

The updated APN Marketing Toolkit contains guidance on use of AWS logos and icons, as well as messaging guidelines to help you build engaging marketing collateral that follows AWS co-branding guidelines. The toolkit provides information and resources, including clear do’s and don’ts, PR guidelines, links to download high resolution brand files, and general co-marketing resources and best practices. The toolkit is intended for use by APN Partners that are Standard Tier and above.

Post by Lisa Learoyd, Head of AWS Global Events   Join us at the AWS Summit – New York Join us for the AWS Summit—New York on August 14 at the Javits Center to get access to AWS education, training, and certification exams. Register for the AWS Summit for free. AWS Training can help APN […]

AWS Summits bring together the cloud computing community to connect, collaborate, and learn about AWS. This free event, hosted around the world, is designed to educate you on the AWS platform. Getting trained on AWS is one of the most important steps in the APN Partner journey. We offer many ways you can learn, train, and network at the AWS Summit – Chicago on July 26-27 at the McCormick Place Lakeside Center.

Over the past two months we’ve held AWS Partner Summits in locations across the globe, including Australia, Singapore, India, and Korea. At these four events, AWS recognized the accomplishments of a select group of APN Consulting and Technology Partners across a number of categories. Let’s learn more about those who were recognized…

Come meet AWS team members and fellow APN Partners at the third-annual AWS India Partner Summit, hosted in Mumbai. The event is free and it’s exclusive to APN Partners. The event begins with breakfast, registration, and networking opportunities at 10 am. The keynote kicks off at 11 am and features Terry Wise, Vice President, Global Alliances, Ecosystem and […]