Tag: AWS Marketing

We are excited to introduce the new AWS Partner Creative and Messaging Guide, a definitive resource detailing new branding treatments including partner badges, logos, and messaging dos and don’ts which partners can refer to when creating marketing communications, campaign collateral, and event assets. We recommend AWS Partners begin using the new guide, as it replaces the APN Messaging and Branding Guide and the AWS Co-Branding Guide.

This four-part series for APN Partners can help you build a next-generation AWS Managed Service Provider (MSP). The AWS MSP Partner Program recognizes leading APN Consulting Partners that are highly skilled at providing full lifecycle solutions to customers. We have discussed the foundational tenets of next-gen MSPs and how to shape your teams so you can deliver a successful MSP offering on AWS. In this final post, I will focus on your MSP’s sales and alliance, solutions architecture, and marketing teams.

For APN Partners that have earned an AWS Competency, we offer specific benefits that help you increase visibility and engagement with AWS teams and customers. Five key areas of AWS Competency benefits include: Increased visibility with go-to-market (GTM) activities; Access to Market Development Funds (MDF) and discounts; Demand-gen and customer acquisition; Unlock benefits for business development and support; Exclusive access to event-specific benefits.

Exclusively for members of the APN, we have created the inaugural version of the AWS Co-Branding Guide. These guidelines detail how AWS brand marks should be used in co-branded assets, such as web banners and social media posts, as well as the different ways APN Partners can co-brand with AWS, all while maintaining your own brand voice. This guide is a must-read for APN Partners interested in growing their relationship with AWS customers.

We have refreshed the popular APN Marketing Toolkit, which includes strategies to help you build engaging marketing collateral using the latest AWS branding and messaging guidelines. By leveraging AWS best practices, APN Partners can showcase their expertise and successfully promote their AWS solutions to customers. The APN Marketing Toolkit is for Select Tier and above APN Partners, or AWS Marketplace Sellers.

We launched new APN Badges in 2017 to help APN Partners highlight their partnership with AWS. These badges, in turn, help AWS customers identify and choose APN Partners by clearly showcasing the subject matter expertise offered by individual companies. As you start to explore opportunities with our APN Partners, take special note of the APN Program designations they have listed on their APN Badge.

We are excited to announce that APN Marketing Central is now available in Simplified Chinese. If you are an APN Partner in China, or a global APN Partner with a presence in China, the assets available in APN Marketing Central can help you go-to-market with approved messaging from AWS. We have launched two new campaigns in Simplified Chinese—Big Data and Cloud Migration. APN Marketing Central is a benefit for all Standard-tier and above APN Partners and is available at no additional cost via Partner Central.

APN Marketing Central is a benefit for all Select tier and above members of our global AWS Partner Network (APN). It is available at no cost via APN Partner Central. Whether you are looking to supplement existing marketing efforts or launch a full-blown campaign, APN Marketing Central can help you generate demand for your solutions on AWS. Our resources can also help you find an agency with experience messaging AWS.

The APN Badge Manager is a tool that allows Select tier and above APN Partners to access, manage, and create custom badges to showcase the APN Program designations and AWS Competencies that your company holds. With APN Badge Manager, APN Partners can build customized badges to suit different communications goals. The tool will dynamically create an APN Badge with up to five program components. To get started, login to APN Partner Central and select the Badge Manager link on the left menu.

Post by Lisa Learoyd, Head of AWS Global Events   Join us at the AWS Summit – New York Join us for the AWS Summit—New York on August 14 at the Javits Center to get access to AWS education, training, and certification exams. Register for the AWS Summit for free. AWS Training can help APN […]