AWS Partner Network (APN) Blog

Announcing the New AWS Partner Creative and Messaging Guide

By Mickey Mantas, Sr. Manager, Content Strategy – AWS Partner Marketing


We are excited to introduce the new AWS Partner Creative and Messaging Guide, a definitive resource for AWS Partners to showcase their relationship with Amazon Web Services (AWS) and elevate their customers’ experience.

The guide details new branding treatments including partner badges, logos, and messaging dos and don’ts which partners can refer to when creating marketing communications, campaign collateral, and event assets.

We recommend partners begin using the new guide, as it replaces the APN Messaging and Branding Guide and the AWS Co-Branding Guide.

As part of the new branding, we are introducing newly redesigned AWS Partner badges, including designation badges, certification badges, qualified device badges, and qualified software badges. The new badges offer more ways for partners to showcase their expertise, highlight their AWS relationship, and make it easy for customers to recognize their achievements. Partners can create custom badges with Badge Manager, available in AWS Partner Central.

AWS Partners can find additional branding treatments mentioned in the new guide by accessing the Marketing Toolkit, available in AWS Partner Marketing Central.

The toolkit includes:

  • AWS Partner Creative and Messaging Guide (in English – additional languages coming soon)
  • AWS Logo
  • Powered by AWS Logo
  • AWS Marketplace Logo
  • Available in AWS Marketplace Logo
  • AWS Architecture Icons
  • Amazon Cloud Technologies Logo (Mainland China only)
  • Amazon Cloud Technologies Marketplace Logo (Mainland China only)
  • Powered by Amazon Cloud Technologies Logo (Mainland China only)

Partners can access the Marketing Toolkit in AWS Partner Central (login required).