Tag: APN Marketing Central

AWS launched a Generative AI Center of Excellence to help partners keep pace with rapid advancements in generative AI. The CoE provides exclusive resources like playbooks, trainings, and marketing assets to educate partners on building solutions using AWS generative AI services. We’ll continue adding generative AI resources to accelerate strategies that enable partners to help customers adopt generative AI securely, responsibly, and cost-effectively.

We are excited to introduce the new AWS Partner Creative and Messaging Guide, a definitive resource detailing new branding treatments including partner badges, logos, and messaging dos and don’ts which partners can refer to when creating marketing communications, campaign collateral, and event assets. We recommend AWS Partners begin using the new guide, as it replaces the APN Messaging and Branding Guide and the AWS Co-Branding Guide.

AWS earned a 5-Star rating by CRN, a brand of The Channel Company, in its 2021 Partner Program Guide. This annual guide provides a conclusive list of the most distinguished partner programs from leading technology companies. The 5-Star rating is awarded to an exclusive group of companies that go above and beyond with their partner programs. AWS was honored based on a range of investments made by the AWS Partner Network (APN) to help businesses build, market, and sell their products, services, and solutions.

For APN Partners that have earned an AWS Competency, we offer specific benefits that help you increase visibility and engagement with AWS teams and customers. Five key areas of AWS Competency benefits include: Increased visibility with go-to-market (GTM) activities; Access to Market Development Funds (MDF) and discounts; Demand-gen and customer acquisition; Unlock benefits for business development and support; Exclusive access to event-specific benefits.

Customer references are consistently recognized by successful APN Partners as one of the top reasons they are selected by net-new customers. Learn how your organization can identify a public reference, the various asset options available, and how you can track and manage your progress toward compliance against this requirement in APN Partner Central. Our renewed approach to public references includes a range of options and improved flexibility for APN Partners.

Exclusively for members of the APN, we have created the inaugural version of the AWS Co-Branding Guide. These guidelines detail how AWS brand marks should be used in co-branded assets, such as web banners and social media posts, as well as the different ways APN Partners can co-brand with AWS, all while maintaining your own brand voice. This guide is a must-read for APN Partners interested in growing their relationship with AWS customers.

Is your business focused on migrating ISV workloads from on-premises to AWS? You’ll be excited to hear about the AWS ISV Workload Migration Program (WMP) for APN Consulting and Technology Partners. The WMP provides APN Partners with technical enablement, migration funding to offset costs, and go-to-market support, making it easier to migrate customers’ ISV workloads to AWS. The program leverages the expertise of APN Partners and AWS best practices to create repeatable and scalable migration models.

We have refreshed the popular APN Marketing Toolkit, which includes strategies to help you build engaging marketing collateral using the latest AWS branding and messaging guidelines. By leveraging AWS best practices, APN Partners can showcase their expertise and successfully promote their AWS solutions to customers. The APN Marketing Toolkit is for Select Tier and above APN Partners, or AWS Marketplace Sellers.

We are excited to announce that APN Marketing Central is now available in Simplified Chinese. If you are an APN Partner in China, or a global APN Partner with a presence in China, the assets available in APN Marketing Central can help you go-to-market with approved messaging from AWS. We have launched two new campaigns in Simplified Chinese—Big Data and Cloud Migration. APN Marketing Central is a benefit for all Standard-tier and above APN Partners and is available at no additional cost via Partner Central.

APN Marketing Central is a benefit for all Select tier and above members of our global AWS Partner Network (APN). It is available at no cost via APN Partner Central. Whether you are looking to supplement existing marketing efforts or launch a full-blown campaign, APN Marketing Central can help you generate demand for your solutions on AWS. Our resources can also help you find an agency with experience messaging AWS.