AWS Partner Network (APN) Blog

See What’s New for Partners with APN Marketing Central

APN Marketing Central LogoIf you are interested in creating co-branded marketing campaigns with Amazon Web Services (AWS), you can easily access APN Marketing Central for tools and resources that enable you to customize and launch solution-based campaigns that promote your AWS-based services.

APN Marketing Central is a benefit for all Standard-tier and above Partners in our global AWS Partner Network (APN). It is available at no cost via Partner Central.

Access APN Marketing Central >> (login required)

Whether you are looking to supplement existing marketing efforts or launch a full-blown campaign, APN Marketing Central can help you generate demand for your solutions on AWS. Our resources can also help you find an agency with experience messaging AWS.

APN Marketing Central

Resources Available for APN Partners

In addition to all of the campaign materials available in APN Marketing Central, you can now book a meeting with your Virtual Partner Marketing Manager (vPMM) directly through Calendly, which allows you to pick a time based on your vPMM’s availability.

Partners can also access the following benefits:

Marketing Campaigns Currently Available


Available Tracks

Available Languages

Amazon WorkSpaces Commercial, Public Sector English and Japanese
Backup & Recovery Commercial English
Big Data Commercial, Public Sector, Competency English, French, German, Japanese, Korean, Portuguese, Spanish
Business Applications (Microsoft SQL Server) Commerical English
Cloud Commercial, Public Sector, MSP English, French, German, Japanese, Korean, Portuguese, Spanish
Cloud Migration Commercial English
Cloud Security Commercial, Public Sector, MSP English, French, Japanese, Spanish
Contract Vehicles NASPO (Public Sector) English
Data Lake Commercial English
Database Migrations Commercial English
DevOps Commercial, MSP English, Portuguese
Event-in-a-Box Applicable to All English
Internet of Things (IoT) Commercial, Competency English, French, German, Spanish
Microsoft SharePoint on AWS Commercial English
Mobile Customer Service, Enterprise, Public Sector English, Japanese, Portuguese, Spanish
Networking Commercial English
Real-Time Analytics Commercial English
SAP Commercial English, French
Serverless Computing Commercial English
Webinar-in-a-Box Applicable to All English
Websites Commercial, Public Sector English, German, Japanese, Portuguese
Windows Essentials Commercial English, Japanese, Korean

Note that most campaigns include three emails, one landing page/microsite, one syndicated landing page, banner ads in three dimensions, solution briefs, copy blocks, social media posts and images, and a case study template. Few campaigns include eBook, infographics, and reference architectures.

Agency Marketplace Services include case studies, webinars, live events, strategy, and telesales.

Next Steps

If you want a tour or help in executing a campaign on APN Marketing Central, reach out to your vPMM at

Join us for an upcoming training on APN Marketing Central resources. In this webinar, you will learn what’s available in APN Marketing Central, how to setup your first campaign, and other best practices for using the tool.

We are hosting a deep-dive webinar on APN Marketing Central three times on March 28:

Wednesday, March 28  7:00-8:00 a.m. PDT
Wednesday, March 28  11:00 a.m. – 12:00 p.m. PDT
Wednesday, March 28  4:30-5:30 p.m. PDT

Register for the APN Marketing Central webinar on March 28 >>