APN Marketing Central
Access quick and easy marketing tools that enable you to generate demand for your solutions on AWS
Announcements
APN Marketing Academy
Check out our new, self-service marketing curriculum where you can select from a wide range of courses that will teach you to drive awareness, interest, and demand for AWS offerings.
New Agency Packages Available
Looking to launch a fully-customized marketing campaign? Check out the new agency packages available from Starshot and BridgePartners in the agency marketplace.
New Machine Learning
Highlight your company’s machine learning solution built on AWS, and show how customers can benefit from the many ways intelligent applications are being used today
New Primary Storage
Highlight your primary storage solution and how it complements AWS storage services.
What's Included
How to Access APN Marketing Central
Log into the APN Partner Central
Forgot APN Partner Central Password
Don't have an APN Portal login? Create one using your company email address here.
Visit the Marketing Tab
Under the Marketing tab of the APN Portal, you'll find the login for APN Marketing Central along with information on AWS Sponsorships and APN How-to Guides.
Click on 'Launch a Campaign'
By clicking on 'Launch a Campaign', you will be automatically signed into APN Marketing Central. If this is your first time accessing APN Marketing Central, you will be asked to verify your location before you are directed to APN Marketing Central.
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Self Service Campaign
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Agency Marketplace
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Concierge Service
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APN Marketing Academy
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Training & Resources
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Self Service Campaign
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Self-Service Campaigns
Easily customize and launch campaigns on your own through APN Marketing Central. You'll find a number of marketing assets organized by popular solution areas that you can launch directly through the tool or on your own marketing systems. All self-service campaigns are available at no cost.
Campaign Description Available Tracks Available Languages Amazon WorkSpaces Engage organizations in sales conversations regarding how you can help them deliver virtual desktops using Amazon WorkSpaces. Commercial and Public Sector English and Japanese AWS Direct Connect Demonstrate how your AWS Direct Connect solution can help customers establish a reliable, dedicated, and private network connection to their critical AWS services and applications. Commercial English AWS Summits As a benefit for AWS Summit Sponsors, this campaign helps you promote your sponsorship and follow-up with leads from the event. Global English Big Data Highlight your company's Big Data solutions and how you and AWS can address a customer's Big Data needs. Commercial, Public Sector, and Competency English, French, German, Japanese, Korean, Simplified Chinese, Portuguese, and Spanish Business Applications (Microsoft SQL Server) Detail your Microsoft SQL Server solutions for Line of Business applications and how to best leverage them on the AWS Cloud. Commercial English Cloud Migration Outline what cloud computing is, why it is relevant to a customer's organization, and how they can begin their journey to the AWS Cloud with your company. Commercial, Public Sector, and MSP English, French, German, Japanese, Korean, Simplified Chinese, Portuguese, and Spanish Cloud Security Explain security on AWS and how your company's solutions can help them address their unique security needs on the AWS Cloud. Commercial, Public Sector, and MSP English, French, Spanish Data Lake Educate your prospects on how they can increase business insight speed and flexibilty by hosting a Data Lake on AWS. Commercial English Database Migration Introduce Amazon RDS including Amazon Aurora to your customers and educate them on the value of migrating their database workloads to AWS. Commercial English and Korean DevOps Tell customers about your company's DevOps solutions and how you and AWS can address their DevOps needs. Commercial and MSP English and Portuguese Event-in-a-Box This campaign includes all the demand generation collateral you need to run an event including a registration page and email invites, reminders, and follow-ups. Applicable for all English Internet of Things (IoT) Introduce AWS IoT and how your company's solutions can help customers get the most out of their edge devices on the AWS Cloud Commercial and Competency English, French, German, and Spanish Machine Learning on AWS Introduce Machine Learning and how your company's Machine Learning solutions can help customers solve their business critical problems. Commercial English Microsoft SharePoint on AWS Tell customers about your company's Microsoft SharePoint solutions and how you and AWS can address their SharePoint needs. Commercial English Mobile Explain how you can help organizations build and deliver mobile applications that leverage the AWS Cloud. Customer Service, Enterprise, and Public Sector English, Japanese, Portuguese, and Spanish Networking Talk to your customers about how they can enhance their organization's networking capabilities with AWS. Commercial English Primary Storage Explain how your storage solution helps companies of all sizes extend their on-premises storage to seamlessly run production workloads on AWS without re-architecting. Commercial English SAP on AWS Explain the benefits of running SAP on AWS, and how your services can help customers accelerate time-to-value and reduce total cost of ownership. Commercial English and German SAP S/4HANA Help your customers get more value from their SAP investments by moving their on-premises SAP workloads to AWS. Commercial English VMware Cloud on AWS Describe VMware Cloud on AWS solution to your customers and how it complements AWS services. Commercial English Webinar-in-a-Box This campaign includes all the demand generation collateral you need to run a webinar and allows you to integrate your WebEx account for enhanced reporting. Applicable for all English Websites Engage with customers regarding how you can help them deliver their website(s) on the AWS Cloud. Commercial and Public Sector English, German, Japanese, and Portuguese Windows Essentials Explain your company's Microsoft Windows Server solutions and how you and AWS can address their Windows Server specific needs. Commercial English and Korean English -
Agency Marketplace
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Agency Marketplace
Extend the capabilities of your marketing team by hiring an agency to help create your next marketing campaign. With the agency marketplace, it's easy to find and request agency services directly through APN Marketing Central. Each agency has created prix fixe packages for you to request as is or use as a starting point for scoping your campaign.
Drive engagement by getting in front of your top prospects and customers. Find agencies that can help with all the event logistics, so you can focus on what matters most to your business.Drive engagement by getting in front of your top prospects and customers. Find agencies that can help with all the event logistics, so you can focus on what matters most to your business. -
Concierge Service
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Concierge Service
Need help getting started? Virtual Partner Marketing Managers (vPMMs) are available to assist you throughout your APN Marketing Central campaigns. Schedule a call with a vPMM for a tailored walk-through of the tool or assistance on a campaign you've already started. If you're short on time and resources, the vPMMs can even help you set up your next campaign.
vPMMs are available in English, French, Japanese, Portuguese, and Spanish. To get started, contact the vPMM team today.
Getting Started Walk-Through
Learn what is available in APN Marketing Central and get a deep dive into the specific marketing tactics you are looking to execute.
Campaign Set-Up
Want to execute a campaign quickly, but don't have the time to set it up? The vPMMs can help you by adding your company's messaging to a campaign, uploading your contact list, scheduling email sends, and more.
Help Desk
The vPMMs are our experts in the tool. If you ever have a question on how to do something within APN Marketing Central, feel free to reach out to the vPMMs for assistance.
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APN Marketing Academy
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APN Marketing Academy
This Academy offers self-service educational resources and online courses to help you market with AWS. These resources will help you develop, mature, and refine your marketing message to effectively communicate with your target audience.
Drive engagement by getting in front of your top prospects and customers. Find agencies that can help with all the event logistics, so you can focus on what matters most to your business.Drive engagement by getting in front of your top prospects and customers. Find agencies that can help with all the event logistics, so you can focus on what matters most to your business. -
Training & Resources
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Training & Resources
Learn how to take advantage of all that APN Marketing Central has to offer by attending an upcoming webinar training or reviewing the on-demand resources listed below.
Resource Description Availability Getting Started Training Webinar Learn what's available on APN Marketing Central and how to get started by watching a previously recorded training webinar. On-Demand APN How-to Guide: How to Leverage APN Marketing Central Looking to do co-marketing with AWS? Here are some best practices we've outlined for leveraging self-service and agency-supported campaigns with APN Marketing Central. On-Demand Step-by-Step Walkthrough Launch the Marketing Central walk-through from the homepage to kick off a series of pop-ups that highlight key features and guide you through the tool. On-Demand in APN Marketing Central Support Center Have a quick technical question on how to use the tool? Search through FAQs, articles, and videos to find a quick answer to your question. On-Demand Subscribe to Email Updates Stay in the loop on APN Marketing Central updates and learn new tips for utilizing the available resources by subscribing to our email updates. Sign up here Learn what's available on APN Marketing Central and how to get started by watching a previously recorded training webinar.Learn what's available on APN Marketing Central and how to get started by watching a previously recorded training webinar.
