Interested in creating co-branded marketing campaigns with AWS? Access APN Marketing Central to easily customize and launch solution-based campaigns or find an agency with experience messaging AWS. Whether you are looking to supplement an existing campaign or launch a full-blown campaign, APN Marketing Central can help you generate demand for your solutions on AWS.

APN Marketing Central is a benefit available to all Select tier (formerly Standard tier) and above APN Partners at no cost via the APN Portal. Learn more about what's available and how to quickly get started below..

New Agency Packages Available

Looking to launch a fully-customized marketing campaign? Check out the new agency packages available from Starshot and BridgePartners in the agency marketplace.

New Machine Learning

Highlight your company’s machine learning solution built on AWS, and show how customers can benefit from the many ways intelligent applications are being used today

New Primary Storage

Highlight your primary storage solution and how it complements AWS storage services.

As a benefit of achieving Select-tier or above in the APN, you will gain access to APN Marketing Central at no cost in the APN Portal.

APN Partner Central Login

Forgot APN Partner Central Password

Don't have an APN Portal login? Create one using your company email address here.

Under the Marketing tab of the APN Portal, you'll find the login for APN Marketing Central along with information on AWS Sponsorships and APN How-to Guides.

By clicking on 'Launch a Campaign', you will be automatically signed into APN Marketing Central. If this is your first time accessing APN Marketing Central, you will be asked to verify your location before you are directed to APN Marketing Central.

  • Self-Service Campaigns


    Easily customize and launch campaigns on your own through APN Marketing Central. You'll find a number of marketing assets organized by popular solution areas that you can launch directly through the tool or on your own marketing systems. All self-service campaigns are available at no cost.

    Amazon WorkSpaces

    Engage organizations in sales conversations regarding how you can help them deliver virtual desktops using Amazon WorkSpaces.

    Commercial and Public Sector

    English and Japanese

    AWS Direct Connect

    Demonstrate how your AWS Direct Connect solution can help customers establish a reliable, dedicated, and private network connection to their critical AWS services and applications.



    AWS Financial Services

    Demonstrate how your innovative AWS Financial Services solution can help tighten focus on information security to increase customer loyalty and satisfaction.



    AWS Summits

    As a benefit for AWS Summit Sponsors, this campaign helps you promote your sponsorship and follow-up with leads from the event.



    Big Data

    Highlight your company's Big Data solutions and how you and AWS can address a customer's Big Data needs.

    Commercial, Public Sector, and Competency

    English, French, German, Japanese, Korean, Simplified Chinese, Portuguese, and Spanish

    Business Applications (Microsoft SQL Server)

    Detail your Microsoft SQL Server solutions for Line of Business applications and how to best leverage them on the AWS Cloud.



    Cloud Migration

    Outline what cloud computing is, why it is relevant to a customer's organization, and how they can begin their journey to the AWS Cloud with your company.

    Commercial, Public Sector, and MSP

    English, French, German, Japanese, Korean, Simplified Chinese, Portuguese, and Spanish

    Cloud Security

    Explain security on AWS and how your company's solutions can help them address their unique security needs on the AWS Cloud.

    Commercial, Public Sector, and MSP

    English, French, Spanish

    Data Lake

    Educate your prospects on how they can increase business insight speed and flexibilty by hosting a Data Lake on AWS.



    Database Migration

    Introduce Amazon RDS including Amazon Aurora to your customers and educate them on the value of migrating their database workloads to AWS.


    English and Korean


    Tell customers about your company's DevOps solutions and how you and AWS can address their DevOps needs.

    Commercial and MSP

    English and Portuguese


    This campaign includes all the demand generation collateral you need to run an event including a registration page and email invites, reminders, and follow-ups.

    Applicable for all


    Internet of Things (IoT)

    Introduce AWS IoT and how your company's solutions can help customers get the most out of their edge devices on the AWS Cloud.

    Commercial and Competency

    English, French, German, and Spanish

    Machine Learning on AWS

    Introduce Machine Learning and how your company's Machine Learning solutions can help customers solve their business critical problems.



    Microsoft SharePoint on AWS

    Tell customers about your company's Microsoft SharePoint solutions and how you and AWS can address their SharePoint needs.




    Explain how you can help organizations build and deliver mobile applications that leverage the AWS Cloud.

    Customer Service, Enterprise, and Public Sector

    English, Japanese, Portuguese, and Spanish


    Talk to your customers about how they can enhance their organization's networking capabilities with AWS.



    Primary Storage

    Explain how your storage solution helps companies of all sizes extend their on-premises storage to seamlessly run production workloads on AWS without re-architecting.



    SAP on AWS

    Explain the benefits of running SAP on AWS, and how your services can help customers accelerate time-to-value and reduce total cost of ownership.


    English and German


    Help your customers get more value from their SAP investments by moving their on-premises SAP workloads to AWS.



    VMware Cloud on AWS

    Describe VMware Cloud on AWS solution to your customers and how it complements AWS services.




    This campaign includes all the demand generation collateral you need to run a webinar and allows you to integrate your WebEx account for enhanced reporting.

    Applicable for all



    Engage with customers regarding how you can help them deliver their website(s) on the AWS Cloud.

    Commercial and Public Sector

    English, German, Japanese, and Portuguese

    Windows Essentials

    Explain your company's Microsoft Windows Server solutions and how you and AWS can address their Windows Server specific needs.


    English and Korean

  • Agency Marketplace


    Extend the capabilities of your marketing team by hiring an agency to help create your next marketing campaign. With the agency marketplace, it's easy to find and request agency services directly through APN Marketing Central. Each agency has created prix fixe packages for you to request as is or use as a starting point for scoping your campaign.

    Case Studies

    Showcasing your customer success stories is a great way to validate your company's expertise. Find agencies that can help you extract the most important details from your customer and craft a story you'll want to share over and over.

    Live Events

    Drive engagement by getting in front of your top prospects and customers. Find agencies that can help with all the event logistics, so you can focus on what matters most to your business.


    Don't know where to start when it comes to marketing? Meet with an agency who can help you plan your next campaign or build out a long-term marketing strategy.


    Capitalize on the momentum of your campaigns and follow-up on your leads. Hire an agency to do the initial follow-ups and qualify the best leads for your sales team.

  • vPMM Support


    Need help getting started? Virtual Partner Marketing Managers (vPMMs) are available to assist you throughout your APN Marketing Central campaigns. Schedule a call with a vPMM for a tailored walk-through of the tool or assistance on a campaign you've already started. If you're short on time and resources, the vPMMs can even help you set up your next campaign.

    vPMMs are available in English, French, Japanese, Portuguese, and Spanish. To get started, contact the vPMM team today.

    Learn what is available in APN Marketing Central and get a deep dive into the specific marketing tactics you are looking to execute.

    Want to execute a campaign quickly, but don't have the time to set it up? The vPMMs can help you by adding your company's messaging to a campaign, uploading your contact list, scheduling email sends, and more.

    The vPMMs are our experts in the tool. If you ever have a question on how to do something within APN Marketing Central, feel free to reach out to the vPMMs for assistance.

  • Training & Resources


    Learn how to take advantage of all that APN Marketing Central has to offer by attending an upcoming webinar training or reviewing the on-demand resources listed below.

    Learn what's available on APN Marketing Central and how to get started by watching a previously recorded training webinar.

    Looking to do co-marketing with AWS? Here are some best practices we've outlined for leveraging self-service and agency-supported campaigns with APN Marketing Central.

    Step-by-Step Walkthrough

    Launch the Marketing Central walk-through from the homepage to kick off a series of pop-ups that highlight key features and guide you through the tool.

    On-Demand in APN Marketing Central

    Have a quick technical question on how to use the tool? Search through FAQs, articles, and videos to find a quick answer to your question.

    Stay in the loop on APN Marketing Central updates and learn new tips for utilizing the available resources by subscribing to our email updates.

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