APN Marketing Central

Access quick and easy marketing tools that enable you to generate demand for your solutions on AWS

Interested in creating co-branded marketing campaigns with AWS? Access APN Marketing Central to easily customize and launch solution-based campaigns or find an agency with experience messaging AWS. Whether you are looking to supplement an existing campaign or launch a full-blown campaign, APN Marketing Central can help you generate demand for your solutions on AWS.
APN Marketing Central is a benefit available to all Select tier (formerly Standard tier) and above AWS Partners at no cost via the APN Portal. Learn more about what's available and how to quickly get started below..


APN Marketing Academy

Check out our new, self-service marketing curriculum where you can select from a wide range of courses that will teach you to drive awareness, interest, and demand for AWS offerings.

Agency Connect

Drive awareness and demand generation efforts through new preferred regional agencies. Access new pre-negotiated service offers or engage an agency from the program to create a customized AWS joint marketing campaign. Learn more

New Machine Learning

Highlight your company’s machine learning solution built on AWS, and show how customers can benefit from the many ways intelligent applications are being used today

New Primary Storage

Highlight your primary storage solution and how it complements AWS storage services.

What's Included

APN Marketing Academy
Social Media
Agency Connect
Solution Briefs
Concierge Service
Copy Block
Lead Management
Landing Pages
Case Study Templates
Syndicated Content
Execute Campaigns
Banner Ads

How to Access APN Marketing Central

As a benefit of achieving Select-tier or above in the APN, you will gain access to APN Marketing Central at no cost in the APN Portal.

Log into the APN Partner Central

APN Partner Central Login

Forgot APN Partner Central Password

Don't have an APN Portal login? Create one using your company email address here.

Visit the Marketing Tab

Under the Marketing tab of the APN Portal, you'll find the login for APN Marketing Central along with information on AWS Sponsorships and APN How-to Guides.

Click on 'Launch a Campaign'

By clicking on 'Launch a Campaign', you will be automatically signed into APN Marketing Central. If this is your first time accessing APN Marketing Central, you will be asked to verify your location before you are directed to APN Marketing Central.


  • Self Service Campaign
  • Agency Connect
  • Concierge Service
  • APN Marketing Academy
  • Training & Resources
  • Self Service Campaign
  • 200x200_APN_digital-media

    Self-Service Campaigns

    Easily customize and launch campaigns on your own through APN Marketing Central. You'll find a number of marketing assets organized by popular solution areas that you can launch directly through the tool or on your own marketing systems. All self-service campaigns are available at no cost.

    Campaign Description Available Tracks Available Languages
    Amazon WorkSpaces Engage organizations in sales conversations regarding how you can help them deliver virtual desktops using Amazon WorkSpaces. Commercial and Public Sector English and Japanese
    AWS Direct Connect  Demonstrate how your AWS Direct Connect solution can help customers establish a reliable, dedicated, and private network connection to their critical AWS services and applications. Commercial English  
    AWS Summits As a benefit for AWS Summit Sponsors, this campaign helps you promote your sponsorship and follow-up with leads from the event. Global   English
    Big Data Highlight your company's Big Data solutions and how you and AWS can address a customer's Big Data needs. Commercial, Public Sector, and Competency English, French, German, Japanese, Korean, Simplified Chinese, Portuguese, and Spanish
    Business Applications (Microsoft SQL Server) Detail your Microsoft SQL Server solutions for Line of Business applications and how to best leverage them on the AWS Cloud. Commercial English
    Cloud Migration Outline what cloud computing is, why it is relevant to a customer's organization, and how they can begin their journey to the AWS Cloud with your company. Commercial, Public Sector, and MSP English, French, German, Japanese, Korean, Simplified Chinese, Portuguese, and Spanish
    Cloud Security Explain security on AWS and how your company's solutions can help them address their unique security needs on the AWS Cloud. Commercial, Public Sector, and MSP English, French, Spanish
    Data Lake Educate your prospects on how they can increase business insight speed and flexibilty by hosting a Data Lake on AWS. Commercial English
    Database Migration Introduce Amazon RDS including Amazon Aurora to your customers and educate them on the value of migrating their database workloads to AWS. Commercial English and Korean
    DevOps Tell customers about your company's DevOps solutions and how you and AWS can address their DevOps needs. Commercial and MSP English and Portuguese
    Event-in-a-Box This campaign includes all the demand generation collateral you need to run an event including a registration page and email invites, reminders, and follow-ups. Applicable for all English
    Internet of Things (IoT) Introduce AWS IoT and how your company's solutions can help customers get the most out of their edge devices on the AWS Cloud Commercial and Competency English, French, German, and Spanish
    Machine Learning on AWS Introduce Machine Learning and how your company's Machine Learning solutions can help customers solve their business critical problems. Commercial   English
    Microsoft SharePoint on AWS Tell customers about your company's Microsoft SharePoint solutions and how you and AWS can address their SharePoint needs. Commercial   English
    Mobile Explain how you can help organizations build and deliver mobile applications that leverage the AWS Cloud. Customer Service, Enterprise, and Public Sector English, Japanese, Portuguese, and Spanish
    Networking Talk to your customers about how they can enhance their organization's networking capabilities with AWS. Commercial English
    Primary Storage Explain how your storage solution helps companies of all sizes extend their on-premises storage to seamlessly run production workloads on AWS without re-architecting. Commercial English
    SAP on AWS Explain the benefits of running SAP on AWS, and how your services can help customers accelerate time-to-value and reduce total cost of ownership. Commercial English and German
    SAP S/4HANA Help your customers get more value from their SAP investments by moving their on-premises SAP workloads to AWS. Commercial English
    VMware Cloud on AWS Describe VMware Cloud on AWS solution to your customers and how it complements AWS services. Commercial  English
    Webinar-in-a-Box This campaign includes all the demand generation collateral you need to run a webinar and allows you to integrate your WebEx account for enhanced reporting. Applicable for all English
    Websites Engage with customers regarding how you can help them deliver their website(s) on the AWS Cloud. Commercial and Public Sector English, German, Japanese, and Portuguese
    Windows Essentials Explain your company's Microsoft Windows Server solutions and how you and AWS can address their Windows Server specific needs. Commercial English and Korean
  • Agency Connect
  • 200x200_APN_marketplace-consulting

    Agency Connect

    Leverage preferred agencies to scale your AWS joint marketing efforts through custom marketing campaigns or through pre-negotiated service offers specifically developed for AWS Partners. Qualified Partners may avail of MDF benefits through this program.

    Service Category
    Content development  Create high quality content and assets such as case study, e-book, whitepaper, solution brief, technical brief, co-Messaging, email copy, web copy, social media post copy etc. 
    Paid media  Get support on paid media tactics such as display ads, search ads, SEO 
    Social Media  Work with an agency to create strategy and execute organic and paid social media, social media management 
    Webinar, Online events  Agencies can support your needs around webinars and online events including creation of slideware, registration page, landing page, webinar execution, demand generation content and design 
    Email  Leverage agencies to create email templates and design, execution via marketing automation tools 
    Web development  Update and maintain your web presence by engaging agencies for web development, landing pages, microsites, creating web copy, design 
    Content Lead Syndication  Agencies can syndicate content for you to generate guaranteed leads via demand generation content and design, landing pages, display ads 
    Telemarketing  Keep the momentum of awareness campaigns by engaging agencies to execute telemarketing for you and create battlecards, sales call scripts, first call deck for your sales teams 
    List buy  Engage agencies for list purchase and list enrichment services.  
    Email drip campaign  Engage agencies to nurture leads through email campaigns and develop email templates, design, customer journey, execution via marketing automation tools 
    Video/Demo  Create engaging videos and demos through agencies that support story boarding, script writing, editing and production, demand generation, promotion via organic social media/paid media/email 
  • Concierge Service
  • 200x200_APN_case-studies

    Concierge Service

    Need help getting started? Virtual Partner Marketing Managers (vPMMs) are available to assist you throughout your APN Marketing Central campaigns. Schedule a call with a vPMM for a tailored walk-through of the tool or assistance on a campaign you've already started. If you're short on time and resources, the vPMMs can even help you set up your next campaign.

    vPMMs are available in English, French, Japanese, Portuguese, and Spanish. To get started, contact the vPMM team today.

    Getting Started Walk-Through

    Learn what is available in APN Marketing Central and get a deep dive into the specific marketing tactics you are looking to execute.

    Campaign Set-Up

    Want to execute a campaign quickly, but don't have the time to set it up? The vPMMs can help you by adding your company's messaging to a campaign, uploading your contact list, scheduling email sends, and more.

    Help Desk

    The vPMMs are our experts in the tool. If you ever have a question on how to do something within APN Marketing Central, feel free to reach out to the vPMMs for assistance.

  • APN Marketing Academy
  • 200x200_apn_macad

    APN Marketing Academy

    This Academy offers self-service educational resources and online courses to help you market with AWS. These resources will help you develop, mature, and refine your marketing message to effectively communicate with your target audience.

    Course Name Description
    APN Marketing Offerings This course introduces each of the available APN Marketing programs, campaigns, and digital channels available to you as an APN Partner. 
    Marketing Your Business Value to Customers This course discusses how APN Partners can differentiate themselves in the market when speaking with prospects and customers. 
    Defining and Reaching Your Target Audience This course discusses the importance of discovering and understanding whom your target audience is and how to develop a plan to engage with the audience through marketing strategy and activities. 
    Setting Your Marketing Objectives This course will help develop a framework for your marketing plan. It will help you identify key marketing objectives to focus on growing your business. 
    Applying Use Cases and Sales Plays This course outlines the concept of use cases and how to develop them based on your target audience's needs. This course will also provide an insight into sales plays that will help your sales organization target customer use cases. 
    Aligning Marketing and Sales Toward Common Goals This course outlines how APN Partners can align marketing and sales efforts through marketing and sales funnels. It will also include an overview of the APN Customer Programs (ACE). 
    Developing a Content Strategy to Support Your AWS Business This course educates APN Partners on the importance of developing strong content that customers and prospects engage in and outline the different types of content AWS customers use. 
    Drive engagement by getting in front of your top prospects and customers. Find agencies that can help with all the event logistics, so you can focus on what matters most to your business.
    Drive engagement by getting in front of your top prospects and customers. Find agencies that can help with all the event logistics, so you can focus on what matters most to your business.
  • Training & Resources
  • 200x200_APN_training-accreditation

    Training & Resources

    Learn how to take advantage of all that APN Marketing Central has to offer by attending an upcoming webinar training or reviewing the on-demand resources listed below.

    Resource Description Availability
    Getting Started Training Webinar Learn what's available on APN Marketing Central and how to get started by watching a previously recorded training webinar. On-Demand
    APN How-to Guide: How to Leverage APN Marketing Central Looking to do co-marketing with AWS? Here are some best practices we've outlined for leveraging self-service and agency-supported campaigns with APN Marketing Central. On-Demand
    Step-by-Step Walkthrough Launch the Marketing Central walk-through from the homepage to kick off a series of pop-ups that highlight key features and guide you through the tool. On-Demand in APN Marketing Central
    Support Center Have a quick technical question on how to use the tool? Search through FAQs, articles, and videos to find a quick answer to your question. On-Demand
    Subscribe to Email Updates Stay in the loop on APN Marketing Central updates and learn new tips for utilizing the available resources by subscribing to our email updates. Sign up here
    Learn what's available on APN Marketing Central and how to get started by watching a previously recorded training webinar.
    Learn what's available on APN Marketing Central and how to get started by watching a previously recorded training webinar.

Join the AWS Partner Network