AWS Partner Network (APN) Blog

Introducing the New AWS Partner Marketing Central Experience

By Melinda Armstrong, Sr. PM, Scalable Programs – AWS


As part of our commitment to expanding AWS Partner Paths, we are excited to announce the new AWS Partner Marketing Central—designed to expand audience reach and drive demand for your customer offerings.

Marketing Central is a self-service portal that allows you to easily customize and launch partner ready campaigns, find an AWS-preferred agencies that offers cost-effective services, access digital courses on marketing education, or request support from a virtual Partner Marketing Manager (vPMM).

AWS Partners gain access to Marketing Central upon meeting the minimum validation criteria for the specific AWS Partner Paths your organization is enrolled in.

What’s New?

Within Marketing Central, you’ll find tools and resources that enable you to differentiate your brand, drive demand for your customer offerings, and ultimately accelerate pipeline.

Marketing Central supports partners on their AWS Partner Network (APN) journey by unlocking benefits as they progress, enabling organizations to expand their AWS marketing activities.

Outlined below are the ways AWS Partners can engage with Marketing Central to support their go-to-market (GTM) efforts.

Execute Partner Ready Campaigns

Marketing Central’s customizable campaigns are designed to get your message out to customers quicker. Set up and launch campaigns right from within the platform or download the assets and send them on your own.

With every campaign, you’ll find the following ready-to-use assets:

  • Emails
  • Landing pages
  • Solution briefs
  • Case studies
  • Copy blocks
  • Social media posts and images
  • Banner ads
  • Sales briefs
  • First call decks
  • Campaign execution guides

Manage Leads

Track campaign performance and metrics with built-in reporting to find the hottest leads in your contact lists.

Find an Agency

Engage with local AWS-preferred marketing and creative agencies for developing messaging, graphics, assets, and more. Request a quote right from within Marketing Central for support on marketing services—many of which are MDF eligible.

We have over 30 agencies globally offering the following services:

  • Content development
  • Paid media
  • Social media
  • Web development
  • List buy
  • Videos/demos
  • Telesales
  • Case studies
  • Webinars
  • Content lead syndication
  • Live events
  • Strategy

Learn to Market with AWS

Access self-service educational resources and online courses on how to market with AWS. These resources will help develop, mature, and refine your marketing message to effectively communicate with your target audience.

Get Started

Marketing Central is available to all eligible partners and can be accessed with your AWS Partner Central login. Here’s how it works:

  1. Log in to the AWS Partner Network.
  2. Go to the “Marketing” tab and launch Marketing Central.
  3. Set up your first campaign, or find an agency to support your marketing activities.
  4. Track your campaign effectiveness and follow up on your leads.

Localized versions of this blog post are available to download in Partner Central (login required).

To learn more about AWS Partner Marketing Central, please visit the Marketing Central overview page.