Tag: AWS Partner Paths

We’re excited to announce the AWS Media & Entertainment Competency, which helps customers accelerate their camera to screen cloud journey through the expertise of AWS Partners. AWS M&E Competency Partners have expertise with customers of all sizes—driving growth in areas like: broadcast, content production, direct to consumer, media supply chain and archive, and data science & analytics for media.

We’re excited to share a preview of the enhancements we’re making to partner programs and tools to deliver greater customer value and partner profitability—including making it easier to leverage programs by aligning them to your business models and scaling AWS Marketplace to expand your customer reach and accelerate sales. The AWS Partner experience transformation is aimed towards helping you deliver different levels and types of value to customers—to win more, win bigger, and win faster.

As part of our commitment to improving the partner experience, Amazon Web Services (AWS) is excited to announce the launch of AWS Partner Central 2.0—a redesigned partner portal that simplifies and improves your ability to build, market, and sell with AWS. AWS Partner Central 2.0, which begins rolling out on January 5, introduces new site navigation, a modern look and feel, faster load times, improved personalization, and in-app guidance.

Introducing the AWS Partner Profitability Framework, an intuitive and reliable way to maximize business value with the AWS Partner Network (APN). The AWS Partner Profitability Framework optimizes the partner journey to broaden the value and deepen expertise across various business models. According to a 2022 study conducted by Canalys, partners with a breadth of offerings can achieve a $6.40 multiplier per $1 AWS sold. 

AWS Partners are building successful migration and modernization practices to help customers with their workloads, and partners are leveraging AWS Partner Funding programs to sell more projects and grow their AWS businesses. Based on past successes and feedback from AWS Partners, customers, and the AWS field, we have consolidated several migration funding programs into the Migration Acceleration Program (MAP). These changes will help fund small and large migrations to AWS across different workloads.

The new AWS Partner Marketing Central experience is designed to expand audience reach and drive demand for your customer offerings. Within Marketing Central, you’ll find tools and resources that enable you to differentiate your brand, drive demand for your customer offerings, and ultimately accelerate pipeline. AWS Partners gain access to Marketing Central upon meeting the minimum validation criteria for the specific AWS Partner Paths your organization is enrolled in.

We are excited to highlight 60 AWS Partners that received new designations in December for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

From a wide range of AWS Partner success stories to new partner programs launched at AWS re:Invent, here’s a look at the most popular APN Blog posts we shared in 2021. Our goal with this blog has always been to share timely and relevant news, technical solutions, partner stories, and more from Amazon Web Services and the AWS Partner Network (APN) specifically. Thank you for reading the APN Blog, and Happy New Year to all our AWS Partners and customers!

Thank you for joining us in Las Vegas for AWS re:Invent 2021. We hope you are enjoying all of the educational content and big announcements. If you missed anything from our Global Partner Summit or just want to recap, we have rounded up the most relevant launches, program updates, and educational content available for the AWS Partner community. Reminder that virtual options for re:Invent breakout sessions will be available December 6-10.

AWS Partner Paths are a flexible way to engage with AWS, providing a curated journey through partner resources, benefits, and programs while simplifying the engagement model for partners, expanding access to benefits, and providing a more intuitive and streamlined experience. AWS Partner Paths replace technology and consulting partner type models—evolving to an offering type model. Partners can enroll in one or multiple Paths based on their unique customer offerings.